marketingatoz.blogspot.com
Marketing Management Insights: Products
http://marketingatoz.blogspot.com/2011/04/products.html
Marketing Concepts Every Manager Needs to Know. Most companies define themselves by a product. We are a “car manufacturer,” a “soft drink manufacturer,” and so on. Theodore Levitt, former Harvard Business School faculty member, pointed out years ago the danger of focusing on the product and missing the underlying need. He accused the railroads of “marketing myopia” by failing to define themselves as being in the transportation business and over-looking the threat of trucks and airplanes. And help the buy...
marketingatoz.blogspot.com
Marketing Management Insights: Sponsorship
http://marketingatoz.blogspot.com/2011/04/sponsorship.html
Marketing Concepts Every Manager Needs to Know. Companies are constantly invited by various groups to sponsor events, activities, and worthwhile causes. Companies also actively seek venues where they can get their names before the public. For example, Coca-Cola has been a long-term participating sponsor of Olympic Games, World Cups, Super Bowls, and Academy Awards. By shelling out large sums of money. Coca-Cola hopes to gain favorable public attention and also treat its associates to big-time events.
agemythologystories.blogspot.com
Age Mythology Stories: Tolowim-Woman and Butterfly-Man
http://agemythologystories.blogspot.com/2011/05/tolowim-woman-and-butterfly-man.html
Ages mythology stories from many country. Long ago, a young girl they called Tolowim-Woman lived in a large pit-house that was nestled in the California foothills. She was a dutiful wife and mother and did her share of the sewing and acorn-grinding. But the long hours of darkness indoors, when the only light came from the flame of the fire, made her restless and moody. She wanted to be outdoors running free. She continued to throw words back over her shoulder as she walked. Then, as the sun climbed h...
agemythologystories.blogspot.com
Age Mythology Stories: The Origin of The Sun and The Moon
http://agemythologystories.blogspot.com/2011/05/origin-of-sun-and-moon.html
Ages mythology stories from many country. The Origin of The Sun and The Moon. In the land of the ancient Quiche Maya, there was a set of boy twins named Hun Hunahpu and Vucub (voo-KUB) Hunahpu. Their names referred to dates on the Mayan calendar, Hun’s being “One Hunahpu,” and Vucub’s representing “Seven Hunahpu.”. The most challenging hip shots that they simply never lost a game. Begged them to say no, the twins accepted the challenge and were soon led by the owls down to Xibalba. Making the trip to the...
agemythologystories.blogspot.com
Age Mythology Stories: Water War
http://agemythologystories.blogspot.com/2010/04/water-war.html
Ages mythology stories from many country. Gong the water god pummeled the world with incessant bouts of rain and floods. The deluges battered homes into piles of rubbish, and they toppled ancient trees. Great mountains crumbled and crashed into the swelling muddy rivers. Gong showed no mercy as thousands of people and animals perished on the soggy, bloated earth. When neither god could gain control, Gong challenged Zurong to restage their battle on earth. Zurong gladly accepted the challenge. Gon...It wa...
marketingatoz.blogspot.com
Marketing Management Insights: Distribution and Channels
http://marketingatoz.blogspot.com/2011/04/distribution-and-channels.html
Marketing Concepts Every Manager Needs to Know. For many companies, making the product doesn’t cost as much as bringing it to the market! Farmers know this well when they see how small a percentage of the final retail price they receive for their crops. Marketing. In many cases now averages 50 percent of total company costs. Would have to perform the same functions and probably wouldn’t do them as well. How can a company bring its new products. Every company has to figure out a go-to-market strategy. The h...
marketingatoz.blogspot.com
Marketing Management Insights: Sales Promotion
http://marketingatoz.blogspot.com/2011/04/sales-promotion.html
Marketing Concepts Every Manager Needs to Know. Sales promotion describes incentives and rewards to get customers to buy now rather than later. Whereas advertising is a long-run tool for shaping the market’s attitude toward a brand, sales promotion is a short-term tool to trigger buyer action. No wonder brand managers increasingly rely on sales promotion, especially when falling behind in achieving sales quotas. Sales promotions work! Because of the variety of sales promotion tools, marketers need experi...
marketingatoz.blogspot.com
Marketing Management Insights: Target Markets
http://marketingatoz.blogspot.com/2011/04/target-markets.html
Marketing Concepts Every Manager Needs to Know. The age of companies aiming at the mass market is coming to an end. Someone said, “Mass marketing is putting the product in the market, and going to mass on Sunday and praying someone buys it.”. Mass marketing requires developing a picture of the average customer. But averages are deceiving. If you have one foot in boiling water and another in ice water, on the average you’re comfortable. If you aim for the average, you will lose. Pelangi di Seberang Mentari.
agemythologystories.blogspot.com
Age Mythology Stories: Feeding The Aztec People
http://agemythologystories.blogspot.com/2011/05/feeding-aztec-people.html
Ages mythology stories from many country. Feeding The Aztec People. Now that human beings had been created for the fifth new world, they would need to eat in order to survive. So Quetzalcoatl and the other gods went exploring to find some way to feed this new race of people. One day Quetzalcoatl spotted an ant carrying a big kernel of maize. Right away, he knew that this unusual food. Into very small places to where the maize might be hidden. Which could be eaten by humankind. However, there was one big ...
agemythologystories.blogspot.com
Age Mythology Stories: How The World was Made
http://agemythologystories.blogspot.com/2011/05/how-world-was-made.html
Ages mythology stories from many country. How The World was Made. When all the world was water. The animals lived in the sky beyond the rainbow. Where everyone complained about being cramped for space. 8220;It is much too crowded up here,” said Grandfather Buzzard. “Why don’t we find out what is down there under the water? 8220;I will go. I will go,” clicked Beetle as he extended his little forelegs as far as they would go. Grandfather Buzzard agreed that since Beetle. The others in the sky saw that the ...
