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TUG Branding & Marketing

TUG Branding and Marketing. Wednesday, January 26, 2011. There has been much talk about the new Starbucks logo or lack thereof and I figured I’d throw my hat in the ring and give my 2 cents as well. The only issue I have with what they did is that the new logo does not visually look like the original! Removing the name and ring created a visually different effect which no one recognizes or is familiar with and therefore seems awkward . This can be disastrous because people first wonder “Is that...A brand...

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TUG Branding and Marketing. Wednesday, January 26, 2011. There has been much talk about the new Starbucks logo or lack thereof and I figured I’d throw my hat in the ring and give my 2 cents as well. The only issue I have with what they did is that the new logo does not visually look like the original! Removing the name and ring created a visually different effect which no one recognizes or is familiar with and therefore seems awkward . This can be disastrous because people first wonder “Is that...A brand...

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9 brand a ritual

10 kal vachomer marketing

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TUG Branding & Marketing | tugbranding.blogspot.com Reviews

https://tugbranding.blogspot.com

TUG Branding and Marketing. Wednesday, January 26, 2011. There has been much talk about the new Starbucks logo or lack thereof and I figured I’d throw my hat in the ring and give my 2 cents as well. The only issue I have with what they did is that the new logo does not visually look like the original! Removing the name and ring created a visually different effect which no one recognizes or is familiar with and therefore seems awkward . This can be disastrous because people first wonder “Is that...A brand...

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tugbranding.blogspot.com

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TUG Branding & Marketing: Tell them what you are not

http://tugbranding.blogspot.com/2009/07/tell-them-what-you-are-not.html

TUG Branding and Marketing. Sunday, July 19, 2009. Tell them what you are not. Although it may sound counterintuitive. There are ways to successfully brand a product or service by publicizing and focusing on attributes it does not posses. This form of branding can be divided into three categories:. The first one is publicizing something negative about a bus. The positive, however, sits well; because they are not #1, they. To try harder. Motel 6 is another example: “Our rooms aren. Longer” or Crocs. Is be...

2

TUG Branding & Marketing

http://tugbranding.blogspot.com/2010/11/as-i-opined-2-posts-ago-new-product.html

TUG Branding and Marketing. Tuesday, November 23, 2010. The focus of his marketing was never on the novel product he was selling but rather on the ability to solve an age old well identified problem or desire, in a new way. There was an error in this gadget. Yaacov Weiss is a brand strategist and founder of Tug, a branding and marketing firm based in Lakewood, NJ. If you’d like Yaacov to position your business, email Yaacov at yaacov@tugbranding.com or call 732-276-6432. View my complete profile.

3

TUG Branding & Marketing: Here's what changes.

http://tugbranding.blogspot.com/2010/06/this-is-what-does-change.html

TUG Branding and Marketing. Friday, June 11, 2010. Amoungst other things, peoples desires and focus change every now and then. Over the course of our day in Manhattan, we met with the executive director of the GDIC. When he saw me, the first thing he asked was “Are you from the old school or are you new to the garment district? Why did things change so abruptly? Who knows- but give it a few years and it will most certainly change. There was an error in this gadget. Yaacov Weiss is a brand strategist and ...

4

TUG Branding & Marketing: The genius of taglines

http://tugbranding.blogspot.com/2010/02/genius-of-taglines.html

TUG Branding and Marketing. Monday, February 22, 2010. The genius of taglines. The difference between them is that the former has to be classic and timeless, lasting througout the entire life of the business, at least in theory. The latter may be trendy and change according to the times. Consider Coca Cola's many taglines/slogans:. 1932 - Ice-cold sunshine. 1937 - America's favorite moment. 1938 - The best friend thirst ever had. 1938 - Thirst asks nothing more. 1939 - Coca-Cola goes along. 1986 - Catch ...

5

TUG Branding & Marketing: The principles never change

http://tugbranding.blogspot.com/2010/05/principles-never-change.html

TUG Branding and Marketing. Thursday, May 13, 2010. The principles never change. I am a timeless guy by nature. I like to believe that the principles of the human race and everything about us will always be the same. But I have to acknowledge that there are seismic shifts occurring daily- socially, technologically or otherwise, and if we don’t participate in them, we will be left out in the cold. So, which rules change and which stay the same? There was an error in this gadget. View my complete profile.

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TUG Branding and Marketing. Wednesday, January 26, 2011. There has been much talk about the new Starbucks logo or lack thereof and I figured I’d throw my hat in the ring and give my 2 cents as well. The only issue I have with what they did is that the new logo does not visually look like the original! Removing the name and ring created a visually different effect which no one recognizes or is familiar with and therefore seems awkward . This can be disastrous because people first wonder “Is that...A brand...

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