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Tym Lewtak - Acquisition Marketer

My name is Tym Lewtak and I'm an Acquisition Marketer that lives in central London. Half marketer and half analyst.

http://www.tymlewtak.com/

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Tym Lewtak - Acquisition Marketer | tymlewtak.com Reviews
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My name is Tym Lewtak and I'm an Acquisition Marketer that lives in central London. Half marketer and half analyst.
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1 my work
2 cohorts
3 resume
4 product and analytics
5 a brief background
6 cohort economics
7 featured
8 acquisition marketing
9 attribution
10 tym lewtak
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my work,cohorts,resume,product and analytics,a brief background,cohort economics,featured,acquisition marketing,attribution,tym lewtak,comment,marketing,attribution decay,matchback attribution,proximity matchback attribution,matchback analysis,verpress
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Tym Lewtak - Acquisition Marketer | tymlewtak.com Reviews

https://tymlewtak.com

My name is Tym Lewtak and I'm an Acquisition Marketer that lives in central London. Half marketer and half analyst.

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Cohorts - Tym Lewtak — Tym Lewtak

http://tymlewtak.com/blog?category=Acquisition+Marketing

Applying economics fundamentals to acquisition marketing. Let's have a chat.

2

Cohorts - Tym Lewtak — Tym Lewtak

http://tymlewtak.com/blog?tag=Cohorts

Applying economics fundamentals to acquisition marketing. October 13, 2015. Attributing support channel revenue. October 13, 2015. Multiple-touchpoint marketing strategies will often incorporate. Various marketing mediums that don't naturally fit into "touchpoint" attribution models. These mediums often generate considerably profitable campaigns, at what often seems like very little incremental marketing spend. To accurately measure your cohort profitability. Your attribution model must. June 16, 2015.

3

Attributing support channel revenue — Tym Lewtak

http://tymlewtak.com/blog/attributing-support-channel-revenue

October 13, 2015. Attributing support channel revenue. October 13, 2015. Attributing support channel revenue. October 13, 2015. Of these support channels. Your marketing landscape will exhibit two types of marketing activities: Primary channels and support channels. The definitions of each are constrained by how the channel generates revenue, rather than how traffic is generated. Revenue generated through these channels is frequently backed by tools that claim their own attribution measurements. A fe...

4

Proximity matchback attribution — Tym Lewtak

http://tymlewtak.com/blog/proximity-matchback-attribution

June 17, 2015. June 17, 2015. June 17, 2015. Key to robust attribution modeling is the breadth of data points available for analysis. Blending historical data points together is the basis of matchback analysis. And when used properly, it can guide your monetary and time marketing efforts towards those activities that generate the highest comparative value. Digital vs. non-digital attribution. Each of your campaigns will have a subset of attribution parameters. For above the line media. Where you've calle...

5

Attribution decay — Tym Lewtak

http://tymlewtak.com/blog/attribution-decay

June 18, 2015. June 18, 2015. June 18, 2015. Attribution is rarely straightforward. While some of your sources have direct-response tracking, other sources will rely heavily on methods of matchback attribution. A robust methodology will define attribution in order of likelihood that a particular conversion originated with a specific campaign. Moving "down" the scale of likelihood is synonymous with attribution decay. Define "perfectly" attributable data points. The starting point for answering your tough...

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