ucallit.wordpress.com

makaje.wordpress.com

Goals and Objectives | Makaje

https://makaje.wordpress.com/2011/03/21/goals-and-objectives

A step into the digital world…. Analyzing the Publics of McDonald’s. Formulating Action and Response Strategies →. Goals and Objectives for McDonald’s in the US. Re-establish customers’ faith regarding the food quality (reputational goal). Recapture the position as the number 1 fast food business (task goal). McDonald’s wants to be known as a responsible fast food restaurant that cares about their customers’ well-being by offering high quality food and healthier alternatives. To have an effect on accepta...

makaje.wordpress.com

The beginning | Makaje

https://makaje.wordpress.com/2011/02/04/the-beginning

A step into the digital world…. Mintzberg – Strategy as 5 Ps →. They say there is a first time for everything…. This is our first lesson in Media Strategy in Digital Communication and we are making our first group blog! We have briefly discussed our group work and we will be using Dropbox as a channel for our files exchange and so on – and it is working perfectly! For every beginning there’s an end…. so stay turned for more updates🙂. February 4, 2011. This entry was posted in Class assignment.

makaje.wordpress.com

Mintzberg – Strategy as 5 Ps | Makaje

https://makaje.wordpress.com/2011/02/14/mintzberg-strategy-as-5-ps

A step into the digital world…. Situational Analysis of McDonald’s →. Mintzberg – Strategy as 5 Ps. During our second lecture of Media Strategy in Digital Communication we were quite confused…. the subject was strategy and the various ways people could perceive strategy. At a certain point during the lecture, Charlie mentioned an example with Mærsk, where he talked about intended strategy and the realized strategy.We were quite confused because he described:. Please elaborate on this🙂. An intended actio...

makaje.wordpress.com

Communication Tactics | Makaje

https://makaje.wordpress.com/2011/04/11/communication-tactics

A step into the digital world…. Developing the Message Strategy. Evaluation of Campaign →. Step 7 tactics in short. McDonalds’ goals and objectives are in general about creating a healthier image for themselves among the key publics. Hence, we suggested various activities and tactics which by implementation are able to achieve these objectives. Digital Media: Establish a Social network an online forum containing blog, polls etc. Advertising and Promotional Media Tactics:. April 11, 2011. Developing the M...

makaje.wordpress.com

Situational Analysis of McDonald’s | Makaje

https://makaje.wordpress.com/2011/03/01/situational-analysis-of-mcdonald’s

A step into the digital world…. Mintzberg – Strategy as 5 Ps. Organizational Analysis of McDonald’s →. Situational Analysis of McDonald’s. For the last 10 years there has been much focus on the trend about healthy living and eating habits. We will take a closer look at the issues’ impact on McDonald’s and how McDonald’s has reacted to these. We have tried to create an overview of McDonald’s moves from the period 2000 – 2010, where we have chosen to focus on the following scandals. McDonald’s communicated...

makaje.wordpress.com

About Us | Makaje

https://makaje.wordpress.com/about

A step into the digital world…. Consists of 3 members: Matias, Karina and Jenny, hence the name MaKaJe – made by our two first initials from our names. We are all full time second year students at CBS, Denmark – studying Intercultural Market Communication. This is our first time as bloggers and we are very excited! Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). Notify me of new comments via email.

makaje.wordpress.com

Evaluation of Campaign | Makaje

https://makaje.wordpress.com/2011/04/29/evaluation-of-campaign

A step into the digital world…. April 29, 2011. In order to evaluate our chosen campaign we would suggest that customer filled out the following survey before and after the campaign. Http:/ www.surveymonkey.com/s/RY8MMMS. To make it attractive for customers to filled out the survey, there will a competition, where you can win various prizes! Thank You and Good night Copenhagen! This entry was posted in Class assignment. One response to “ Evaluation of Campaign. May 4, 2011 at 5:05 pm.

makaje.wordpress.com

Formulating Action and Response Strategies | Makaje

https://makaje.wordpress.com/2011/04/07/formulating-action-and-response-strategies

A step into the digital world…. Developing the Message Strategy →. Formulating Action and Response Strategies. Our group has discussed the various Pro-active and Re-active strategies for McDonald’s in order to achieve the goals we set last time. The result are as following:. Ngage in further dialogue and co-operation with salient health organizations such as Public Health Community. McDonald’s would benefit by making certain collaborations with PHC, for example when developing new healthy produ...Address...

lasamasvinet.wordpress.com

Step 3 A: Analyzing the publics + Step 3B: Key Publics | lasamasvinet

https://lasamasvinet.wordpress.com/2011/03/11/step-3-a-analyzing-the-publics-step-3b-key-publics

Just another WordPress.com site. Step 3 A: Analyzing the publics Step 3B: Key Publics. 3A: Analyzing the publics. Who are the major publics for your organization? Students (10-25), families (with small children), business people, urban citizens, truck drivers,. 8211; Competitors: Other fast food chains (Subway, Burger King, KFC, etc.) Healthier, cheap alternatives. 8211; Hostile forces/ activists:. Employees, stockholders, investors, suppliers. Who are the key publics for this situation? 8211; Families (...