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UDKU.COM.AU

UDKU - Innovations & Communications

We create transformative experiences. This means we throw innovation at everything we touch. It’s how we reinvigorate brands from the inside out.

http://udku.com.au/

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UDKU - Innovations & Communications | udku.com.au Reviews
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We create transformative experiences. This means we throw innovation at everything we touch. It’s how we reinvigorate brands from the inside out.
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4 research tools
5 the blog
6 better
7 experiences
8 by design
9 customer experience audit
10 customer asset evaluation
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what we do,work,the team,research tools,the blog,better,experiences,by design,customer experience audit,customer asset evaluation,innovation process audit,our relationships,colin jowell,partner,kon marinis,mark timmins,fonzarelli,view,guidedots,message
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UDKU - Innovations & Communications | udku.com.au Reviews

https://udku.com.au

We create transformative experiences. This means we throw innovation at everything we touch. It’s how we reinvigorate brands from the inside out.

INTERNAL PAGES

udku.com.au udku.com.au
1

UDKU | Is Advertising Anti-Social

http://www.udku.com.au/is-advertising-anti-social

U Don't Know Us. The Super Bowl has always been known as the pinnacle of American advertising. The guaranteed eyeballs have afforded marketers the kind of mass market reach that they can only dream of, now that exploded choice has fragmented our media attention forever. That kind of reach has meant almost limitless budgets: $8 million was the going rate in 2014 with the likes of Kia, Coke and Microsoft shelling out that amount for the privilege. From this years’ crop, Unilever’s Dove Men Care. With the w...

2

UDKU | 2015 Marketing themes

http://www.udku.com.au/top-5-marketing-themes-for-2015

U Don't Know Us. Top 5 Marketing themes for 2015. So what does this mean for your marketing? Past experience of similar conditions would suggest going back to the tried and tested Maslowian hierarchy of needs, looking to fulfill more basic needs as a matter of priority. This is not as gloomy as it sounds – actually there is quite a lot of opportunity if you know where to look. Here’s my top five for 2015:. 1 Start at home. Just because people are feeling less secure, doesn’t mean they won’t remember or l...

3

UDKU | Blog

http://www.udku.com.au/blog

U Don't Know Us. The National Innovation and Science agenda is a massive step forward for us, so rather than view this as a criticism. A study by SDL suggests that of great customer experiences, only 7% are created by technology alone. 42% are created by . Digital marketing is dying. It stuns me to see (what should be respectable) marketers "trailing" mobile ads and eDMs in irrelevant places, at irrele. Serif to Sans Serif. Punching above our weight. Has been brought back for anoth. If you’ve never heard...

4

UDKU | Retail Transformation

http://www.udku.com.au/retail-transformation-act-now-and-save-yourself

U Don't Know Us. Retail Transformation – Act now, and save (yourself). If you’re an avid marketing reader, no doubt you will have been inundated with daily blog posts of the goings on at SXSW the annual tech, music and film festival in Austin, Texas. Rather than chronicle the daily events, over the coming weeks I’m going to synthesise what I believe are the big trends I witnessed over multiple days of brain-exploding stuff. Which is a verb that didn’t exist 10 years ago. In terms of immediacy, take eBay’...

5

UDKU | Fonzarelli

http://www.udku.com.au/the-work/fonzarelli

U Don't Know Us. Michelle Nazzari a biking enthusiast, came to us with a bold vision an end to petrol operated transport. Her vision was for a scooter that could perform, or even better, outperform the market-standard Vespa, entirely operated by battery power. From product design to brand experience, we’ve partnered with Fonzarelli to launch Australia’s first electric scooter with a battery to go. Zero emissions. No performance compromise.

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UDKU - Innovations & Communications

What’s an innovation agency? What’s an innovation agency? What’s an innovation agency? Many mistake the term innovation for technology or creativity . And while those things are integral to what we do, we move fluidly between disciplines such as strategy, brand communications, design, creative technology, industrial design, change management, writing, environment, retail design, and production management. U Don’t Know Us (UDKU) doesn’t just help clients think differently about their business. We believe ...

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