bigshipcopywriting.com
Awards – Big Ship Copywriting
https://bigshipcopywriting.com/work
YCN Experian Animate Competition. Watch the video on Youtube. This is the award-winning copy and storyboard for the YCN. Experian Animate graduate competition. I really shouldn’t have entered it, because I hadn’t been a graduate for years. Playing by the rules has rarely got me ahead in life. The brief was to sell their Credit Expert service to 18-24-year-olds. I used the target group’s aspirations in life to bridge the gap between them and Experian. So whether it’s your first car, a new phone or moving ...
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University values – Big Ship Copywriting
https://bigshipcopywriting.com/2016/10/01/university-values
A couple of months back, I attended a short marketing course at Accelerator, London Metropolitan University’s business incubator that supports student start-ups. In the branding session, we considered how people determine whether a company’s brand is meaningful enough for them to connect with. It made me consider – what makes a university’s brand meaningful in the long-run? About their subject and students. A university must run courses that are focused. On helping students get. Students care about their...
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About – Big Ship Copywriting
https://bigshipcopywriting.com/about
On top of Marions Lookout at Cradle Mountain, Tasmania (I’m unbearded now). Welcome to Big Ship Copywriting. Born and bred copywriter. Conceptual. Technical. Creative. Digital. Marketing. Offline. Online. Website. SEO. Long-copy. Short-copy. Above the line. Below the line. Simply, a copywriter. Either view my online portfolio. Or download a version (coming soon). Also says a lot more about me as a person. Digital marketing agency in Melbourne). Creative agency in Melbourne – freelance). But I lost my way.
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Copywriting for the student market – Big Ship Copywriting
https://bigshipcopywriting.com/2016/08/20/copywriting-for-the-student-market
Copywriting for the student market. As a copywriter who focuses on writing the descriptions for university courses, I’m selling an expensive product. 27,000 minimum. For a three year undergraduate degree to be precise. Are the average (ie, not wealthy) young person and mature student going to want answered before they decide to purchase such an expensive product? Just what are the key modules. I will be learning in this course? Will I just learn knowledge or vital skills. Are the teaching staff? A copywr...
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Copywriting in Higher Education – Big Ship Copywriting
https://bigshipcopywriting.com/2016/07/03/copywriting-in-higher-education
Copywriting in Higher Education. I’m about to start my fourth week as the new copywriter at London Metropolitan University. I’ll be posting my own reflections on HE copywriting, marketing and advertising, as it now becomes one of my specialisms alongside ‘adventure’ copywriting. A copywriter on a mission View all posts by karlvansielman. July 3, 2016. Who’s The Boss Photos. Copywriting for the student market. Leave a Reply Cancel reply. Enter your comment here. Address never made public). ADC Hall of Fame.
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Big Ship Copywriting – Page 2 – The Adventure Copywriter
https://bigshipcopywriting.com/page/2
Most awarded Ad countries. Visit the Gunn Report to use an interactive map. That shows the countries with the most advertisement awards (annoyingly I can’t find a specific URL for this map, so click now while its still on the home page). UK, USA, Germany, Brazil and Argentina top the list, while countries like Thailand, South Africa, Australia and New Zealand are snapping at their heals. February 27, 2017. February 22, 2017. The importance of play for work success. No one action creates a never-ending fe...
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Projects – Big Ship Copywriting
https://bigshipcopywriting.com/portfolio
Copywriter Collective: Manfrotto on Amazon. Is “Europe’s leading agent for freelance copywriters…represent[ing] English, French, German, Dutch, Belgian, Russian and Chinese copywriters, among others.”. My work with them so far includes:. Manfrotto photography equipment descriptions, for display on both their website and Amazon’s (links to my copy forthcoming). March 2, 2017. Get in contact with me however, and I can show you the work as part of my portfolio. Clients and products included:. March 2, 2017.
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The importance of play for work success – Big Ship Copywriting
https://bigshipcopywriting.com/2016/10/26/the-importance-of-play-for-work-success
The importance of play for work success. I’ve been leaning back towards my enthusiasm for sales recently (I used to work as a door to door salesman in the state of Victoria, Australia), and remembered its emphasis on attitude. The immediate office was quiet today with people off sick and others off-site, and I realised the need to interject moments of fun into the work routine for me and the rest still here. Energy was uplifted, smiles sprang to life and we went back to work feeling (briefly) much better!
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Statistical reporting for copywriting – Big Ship Copywriting
https://bigshipcopywriting.com/2016/10/11/statistical-reporting-for-copywriting
Statistical reporting for copywriting. Copywriting is primarily concerned with the art of persuasion through the written word, but your work is nothing without some hard facts to back it up. Here I’ll go through three methods I’m experimenting with to not only improve my work on web pages, but to also prove the importance of my work to my boss. How much work is being produced. Are deadlines being met? The future (or, right bloody now! A quick google search for similar thoughts on this subject directed me...
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Speculative Work – Big Ship Copywriting
https://bigshipcopywriting.com/speculative
These are the links to my speculative work, where brands real and imagined have their problems solved by my creative advertisements. This is a representation of who I have been, who I currently am and hints of who I will be. Copywriting and Art Direction. Poster advertisement, a tourist company focused on delivering challenging life experiences. Poster advertisement, a surrogate father programme for young men. TV Commercial, the car company goes head to head with an angry Mountain Goat. To advertise its ...
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