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Umanità - Pesquisa & Consultoria

Umanitá Qualitative Research is based on the combination of 4 pillars:. Deep understanding of client’s problem and its consumers. Customization of each study through tailor made methodologies and techniques there is no such a thing as ready package! Clear research goals and results delivery. All research learnings must contribute to management decision making. Rua Gustavo Sampaio, 220/802 - Leme - Rio de Janeiro / RJ - 22010-010.

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Umanitá Qualitative Research is based on the combination of 4 pillars:. Deep understanding of client’s problem and its consumers. Customization of each study through tailor made methodologies and techniques there is no such a thing as ready package! Clear research goals and results delivery. All research learnings must contribute to management decision making. Rua Gustavo Sampaio, 220/802 - Leme - Rio de Janeiro / RJ - 22010-010.

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1 português

2 our vision

3 the leadership

4 research customization

5 methodologies

6 clients

7 useful links

8 in depth

9 flexibility

10 objectivity

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Umanità - Pesquisa & Consultoria | umanita.com.br Reviews

https://umanita.com.br

Umanitá Qualitative Research is based on the combination of 4 pillars:. Deep understanding of client’s problem and its consumers. Customization of each study through tailor made methodologies and techniques there is no such a thing as ready package! Clear research goals and results delivery. All research learnings must contribute to management decision making. Rua Gustavo Sampaio, 220/802 - Leme - Rio de Janeiro / RJ - 22010-010.

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umanita.com.br

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Umanità - Pesquisa & Consultoria

http://www.umanita.com.br/en/tiposdeestudo.php

Umanità is specialized in qualitative research among consumers and final users, opinion makers, and in-house audience. Projects are tailored-made according to each client specific needs. Brand image and positioning. Corporate image and positioning. Probing studies (i.e. moods meanings, present-offering representations, obesity among teenagers). Assessment and development of new product or service concepts. TV show evaluations (i.e., soap operas, shows, TV news). Evaluation of promotions and development.

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Umanità - Pesquisa & Consultoria

http://www.umanita.com.br/en/aempresa.php

Karina Prince is a founder of Umanità. She’s being working in Market Research for over 20 years. She holds an MBA from COPPEAD/UFRJ and Marketing Post-Graduation from IAG MASTER/PUC-RJ; she has taught Research and Marketing and Consumer Behavior for marketing MBAs at. She lectured on topics related to qualitative research in different institutions, and also has degree in Advertising from UFF. Umanità is associated to ABEP. Rua Gustavo Sampaio, 220/802 - Leme - Rio de Janeiro / RJ - 22010-010.

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Umanità - Pesquisa & Consultoria

http://www.umanita.com.br/en/linksuteis.php

ABEP - Associação Brasileira de Empresas de Pesquisa de Mercado. QRCA - Qualitative Research Consultants Association. AQR - Association for Qualitative Research. GreenBook - The Guide for Buyers of Marketing Research. ASBPM - Associação Brasileira de Pesquisadores de Mercado Opinião e Mídia. ESOMAR - European Society for Opinion and Market Research. IBGE - Instituto Brasileiro de Geografia e Estatística. Rua Gustavo Sampaio, 220/802 - Leme - Rio de Janeiro / RJ - 22010-010.

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Umanità - Pesquisa & Consultoria

http://www.umanita.com.br/en/clientes.php

Rua Gustavo Sampaio, 220/802 - Leme - Rio de Janeiro / RJ - 22010-010. Tel: 55 (21) 2543.2827 Cell.: 55 (21) 98728.7159 / (21) 99958.2876.

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Umanità - Pesquisa & Consultoria

Umanitá Qualitative Research is based on the combination of 4 pillars:. Deep understanding of client’s problem and its consumers. Customization of each study through tailor made methodologies and techniques there is no such a thing as ready package! Clear research goals and results delivery. All research learnings must contribute to management decision making. Rua Gustavo Sampaio, 220/802 - Leme - Rio de Janeiro / RJ - 22010-010.

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