understandingcustomer.blogspot.com

Customer Understanding

Thursday, 7 May 2009. Business to Business Marketing. Business to business marketing. The risks involved with coca cola were literally none as they don't have to worry about the FTPEPS, as their products are impulse purchases. Consumers would not stop purchasing their products regardless, of the their time management, the physical packaging of the product because consumers who have been brought up with coca col being one of their household drinks they use, they will continue to purchase it. Culture gives...

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Thursday, 7 May 2009. Business to Business Marketing. Business to business marketing. The risks involved with coca cola were literally none as they don't have to worry about the FTPEPS, as their products are impulse purchases. Consumers would not stop purchasing their products regardless, of the their time management, the physical packaging of the product because consumers who have been brought up with coca col being one of their household drinks they use, they will continue to purchase it. Culture gives...

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Customer Understanding | understandingcustomer.blogspot.com Reviews

https://understandingcustomer.blogspot.com

Thursday, 7 May 2009. Business to Business Marketing. Business to business marketing. The risks involved with coca cola were literally none as they don't have to worry about the FTPEPS, as their products are impulse purchases. Consumers would not stop purchasing their products regardless, of the their time management, the physical packaging of the product because consumers who have been brought up with coca col being one of their household drinks they use, they will continue to purchase it. Culture gives...

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understandingcustomer.blogspot.com

1

Customer Understanding: Generation Marketing

http://understandingcustomer.blogspot.com/2009/05/generation-marketing.html

Thursday, 7 May 2009. Generational marketing was discussed in to days lecture, were an activity was carried out in lecture, however theses were done on power point and i am unable to put that up on here.The activity involved searching up ads that people over 50 would prefer and what ads would attract them, the ads that my group had chosen were ads such as saga. Due to the fact that they would likely to be in the generation who have retired, got a large amount of money =pension. Whereas the MOD&Rockers wh...

2

Customer Understanding: Group membership

http://understandingcustomer.blogspot.com/2009/05/group-membership.html

Thursday, 7 May 2009. Groups, there are many different groups an individual could be associated with such as. Ascribed (This is the group that an individual was brought into for example being Asian, female etc). Peer (Groups such as uni, friends , work and family). Dissociation (Groups that an individual particular would not want to be associated with, groups you don't really like). For example groups such as goths, chavs. Aspirational (Groups you would want to belong to). Every one else does.

3

Customer Understanding: April 2009

http://understandingcustomer.blogspot.com/2009_04_01_archive.html

Tuesday, 21 April 2009. Involvement, values and attitudes. Involvement is defined as a "persons perceived relevance of the objective based on their inherent needs, values and interest"(Consumer behaviour 3rd edition). The advert below shows how markets use consumers in order to involve consumers to the ads by using a number of celebrities and therefore, this could possibly make consumers want to purchase product which they see there favourite celebrity use etc. Posted by uzma khan.

4

Customer Understanding: February 2009

http://understandingcustomer.blogspot.com/2009_02_01_archive.html

Wednesday, 18 February 2009. Lecture 10 – Gift giving &Involvment. I’m sure we all enjoy receiving gifts but do we enjoy giving them? Today’s topic which was discussed was gift giving and the involvement of an individual when deciding to purchase a gift. The second activity was to note down all the people we had to buy Christmas/ Eid presents for my list was as follows. Nieces/Nephew (Easy – just get them toys). Brothers (Easy –they don’t really care what I get them! Mum / Dad (Easy). Kotlers module of t...

5

Customer Understanding: January 2009

http://understandingcustomer.blogspot.com/2009_01_01_archive.html

Wednesday, 21 January 2009. Lecture 8 Enterprise week. During enterprise week the sessions attended are as follows:. When attending the what’s next? Session, many well known businesses men and women all from different backgrounds such as advertising, PR and marketing had attended in order to give us an insight into what businesses is all about. The panel of guest speakers are as follows:. This therefore explains that the way a business tries to target its consumers either by using demographics, social cl...

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Thursday, 7 May 2009. Business to Business Marketing. Business to business marketing. The risks involved with coca cola were literally none as they don't have to worry about the FTPEPS, as their products are impulse purchases. Consumers would not stop purchasing their products regardless, of the their time management, the physical packaging of the product because consumers who have been brought up with coca col being one of their household drinks they use, they will continue to purchase it. Culture gives...

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