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UnglossaryWhat to do when you need more inspiring words to tell your corporate responsibility story
http://www.unglossary.com/
What to do when you need more inspiring words to tell your corporate responsibility story
http://www.unglossary.com/
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What to do when you need more inspiring words to tell your corporate responsibility story
unglossary.com
Unglossary | About
http://www.unglossary.com/about.html
As more people beyond analysts, scientists and policy wonks try to understand what corporate responsibility (CR) is and why it matters, we need a vocabulary that rises to the challenge. In our Unglossary, we zoom in on the language of CR. We explore why some words fall flat, pull out the gems worth keeping and propose ways to tell a CR story so that people will want to listen. We’ll add new words as they come to us, in our own work and from readers like you. We'd love to tell you more.
Unglossary | Innovation
http://www.unglossary.com/innovation.html
Over the past several years, businesses have been hot to connect sustainability and innovation. Sustainability is the driver behind all kinds of amazing things from carbon-neutral plastic to net-zero-energy buildings. But when you mash up the most overused word in the business world with the most overused word in the CR world, it’s a double whammy of jargon. An engineer, a sustainability expert and a venture capitalist all walk into a bar. The engineer introduces himself. What do you guys do? These words...
Unglossary | Green
http://www.unglossary.com/green.html
Mdash;once the label given to an environmental fringe movement—is now squarely in the mainstream. These days, 83% of consumers identify themselves as being some shade of green. From light and bright greens, to super greens. Versatile and nuanced, green was once a great word choice for eco-adopters. But it has become so overused; we’ve started turning our eyes and ears away from claims that just might be greenwashed. Is everywhere. As a result,. Labeling a product as. Isn’t worth paying for. Is both tangi...
Unglossary | Materiality
http://www.unglossary.com/materiality.html
Most people just don’t read CR reports. Words like. Might have something to do with it. Borrowed from financial reporting, this technical term could be just the ticket when you’re mingling with sustainability insiders. But in general,. Is a turnoff unless you’re satisfied talking amongst yourselves. Not many people know what materiality means, plus it sounds like too many other things. Throw the word at average readers, and they are likely to think you mean either. Even CR Pros find it confusing. Traditi...
Unglossary | Responsibility
http://www.unglossary.com/responsibility.html
Visit any corporate website, and the word responsibility is likely in the main navigation, sitting beside About us. Responsibility has become a favorite of companies looking to address the impacts of their business on people and the environment. And many consumer goods companies are using. To differentiate their products from an environmental or social standpoint. It’s the most blue-chip, steady-Eddie, stand-up word in the CR communicator’s word palette, and yet it has a downside too. Expresses a number ...
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Emerge Interactive | CSR Literacy
http://www.emergeinteractive.com/insights/detail/csr-literacy
Skip to main content. We Can’t Solve the Problem if We Don’t Know What We’re Talking About. Corporations around the world are talking about sustainability and corporate citizenship. But what do these terms mean? Why do so many individuals and companies have different definitions of what constitutes a good corporate citizen or a sustainable organization? The challenge is often bigger than determining how to tell the story. It starts at the top. At the most recent Globe 2014 Conference. Our friends at AHA!
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Unglossary
Building a new language of corporate. Responsibility—one word at a time. Learn why certain words make your corporate responsibility story fall flat, and find a more inspiring way to say what you mean. As consumers, we’ve been bombarded with pleas to reduce our environmental footprint. It can be such a seductive word, but it comes with unintended baggage. Environmentally friendly, eco-friendly, Earth-friendly. Using. Can lead to more eye rolls than authentic connections. What would we do without.
UNGLOSSED | COMING SOON
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December 11, 2011 at 1:07 am ( Articles. Check out our new home at unglossed.org. December 11, 2011 at 1:07 am ( Articles. May 21, 2011 at 8:38 pm ( Poetry and Photography. 8211; Rebecca Pletcher. Alice fell into Earth, Tumble-twisting fast. Hit the ground, was pushed around, told to play the role that was cast. Deciding to go home she ran. From her curious Wonderland. A world no fun, a need to run. Alice was no fan. I’ll stay not in Wonderland,. A white rabbit holding my hand,. Telling me that I must be,.
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