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The Marketing Consortium

Subscribe to this blog's feed. Requiem for a Blog. It’s been just over one year since Unica launched the Marketers’ Consortium. Our goal was to create a space on the web where the best minds in marketing would converge. We wanted to share knowledge and experience, debate and dissect the hottest issues and opportunities, and spur stimulating, actionable dialog. Quite ambitious! So what have we learned along the way that can help you? 1) Blogs may not rock your world. And the level of blog readership.

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The Marketing Consortium | unicashare.typepad.com Reviews

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Subscribe to this blog's feed. Requiem for a Blog. It’s been just over one year since Unica launched the Marketers’ Consortium. Our goal was to create a space on the web where the best minds in marketing would converge. We wanted to share knowledge and experience, debate and dissect the hottest issues and opportunities, and spur stimulating, actionable dialog. Quite ambitious! So what have we learned along the way that can help you? 1) Blogs may not rock your world. And the level of blog readership.

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1 the marketing consortium

2 please read

3 carol meyers

4 permalink

5 comments 19

6 digg this

7 visit unica com

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9 b2b marketing

10 cross channel customer data

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The Marketing Consortium | unicashare.typepad.com Reviews

https://unicashare.typepad.com

Subscribe to this blog's feed. Requiem for a Blog. It’s been just over one year since Unica launched the Marketers’ Consortium. Our goal was to create a space on the web where the best minds in marketing would converge. We wanted to share knowledge and experience, debate and dissect the hottest issues and opportunities, and spur stimulating, actionable dialog. Quite ambitious! So what have we learned along the way that can help you? 1) Blogs may not rock your world. And the level of blog readership.

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unicashare.typepad.com

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The Marketing Consortium : B2B Marketing

http://www.unicashare.typepad.com/share/b2b_marketing

Subscribe to this blog's feed. Why do you need B2B marketing benchmark data and how would you put it to work? Laura Ramos started this discussion on the Forrester blog. Join the discussion and read my comments for her post titled: Desperately Seeking B2B Benchmarks. On August 30, 2007 in B2B Marketing. Save to del.icio.us. A Few Advanced Lead Management Techniques. Webcast; Forrester's Laura Ramos. Recently wrote a series of notes on the topic; Sirius Decisions. And blog articles abound. In general, I vi...

2

The Marketing Consortium : Online-Offline Fusion

http://www.unicashare.typepad.com/share/onlineoffline_fusion

Subscribe to this blog's feed. Search Bid Management Done Right. So, Akin, should I bid more on keyword Color copier or Photocopier X2000? Let me pull up my NetInsight web analytics solution and find out for you which keyword performs better so that you can maximize your return on ad spending. Let’s see which keyword converts better on your site:. Color copier keyword: 200 visitors completed a purchase. X2000 keyword: 100 visitors completed a purchase. Oh, thank you. So I will bid more on Color copier.

3

The Marketing Consortium : Identify Which Marketing Dollars are Working

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Subscribe to this blog's feed. Identify Which Marketing Dollars are Working. Is Measurement Too Big a Job For Marketing? There's a great deal of discussion these days about whether or not the marketing department can be entrusted with measurement of the return on their investments. Some leading academics are advocating that measurement responsibility should be owned by finance, who have both the technical skills and the objectivity to do the job right. In the end, measuring the return on marketing is abo...

4

The Marketing Consortium : Requiem for a Blog

http://www.unicashare.typepad.com/share/2007/09/requiem-for-a-b.html

Subscribe to this blog's feed. Laquo; The Search for Customer Insights. Requiem for a Blog. It’s been just over one year since Unica launched the Marketers’ Consortium. Our goal was to create a space on the web where the best minds in marketing would converge. We wanted to share knowledge and experience, debate and dissect the hottest issues and opportunities, and spur stimulating, actionable dialog. Quite ambitious! So what have we learned along the way that can help you? 1) Blogs may not rock your world.

5

The Marketing Consortium : Managing Marketing Complexity

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Subscribe to this blog's feed. Developing an Integrated View of the Customer. We have found five key drivers to successful assimilation and deployment of customer data. These include: business driven data requirements, a holistic view of customer data , disciplined data governance, a detailed business case, and a well defined data deployment program. On December 08, 2006 in Managing Marketing Complexity. Save to del.icio.us. Delivering on the Brand Promise. What does that have to do with marketing? One m...

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The Marketing Consortium

Subscribe to this blog's feed. Requiem for a Blog. It’s been just over one year since Unica launched the Marketers’ Consortium. Our goal was to create a space on the web where the best minds in marketing would converge. We wanted to share knowledge and experience, debate and dissect the hottest issues and opportunities, and spur stimulating, actionable dialog. Quite ambitious! So what have we learned along the way that can help you? 1) Blogs may not rock your world. And the level of blog readership.

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Tu cesta estÃ actualmente vacÃa. Resina, cinnabar y fimo. LatÃ n y cobre. Hola, bienvenidos a Unica Shop, tu tienda on-line donde podrÃ s encontrar todo lo necesario para la creaciÃ n de tu propia bisuterÃa. AdemÃ s trabajamos con las mejores marcas: Mokuba, Swarovski, Beadalon, Miyuki y Liberty. C/PeÃ arrubia, 43. MÃ stoles. (Madrid). Llamar antes de ir al telÃ fono: 620851397.

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