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Category Archives: Advertising 2.0
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Fallon's dish of digital innovation. Advertising 2.0 Archive. Should You Build a Responsive Site or a Native Mobile App? Posted on August 12, 2013. You know your business needs a mobile presence, but how to best offer that experience without breaking the bank is something tons of companies, both big and small, […]. Instagram Video vs. Vine — a Difference of 9sec makes all the difference. Posted on June 24, 2013. Why are VINEs limited 6 sec? Facebook Now Lets You Comment With a Photo. Fiat’s Abarth ...
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Category Archives: BIE4001
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Fallon's dish of digital innovation. Fallon Brainfood: Lessons About New Digital, Brought To You By Old TV. Posted on February 24, 2013. Fallon’s Rocky Novak (@rockynovak) Director of Digital Development, and Aki Spicer (@akispicer), Director of Digital Strategy present 5 lessons about digital marketing as gleened from hours of their childhood hours […]. Brands Adopt Hashtag Strategies. Posted on February 9, 2013. How Effective Are Hashtags During TV Spots? Posted on February 7, 2013. On January 24, 1pm ...
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Category Archives: Content Strategy
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Fallon's dish of digital innovation. With Google’s Help, ‘Glamour’ Monetizes Hangouts. Posted on April 8, 2013. On Monday, Glamour magazine is launching a month-long series of Hangouts featuring staffers, online personalities and products. Eight of the nine Hangouts are sponsored by a company, whose products […]. Is it sexist to create a Pinterest for dudes? Posted on April 2, 2013. With Pinterest a star in product marketing, why aren’t more guys using it to shop? Posted on March 25, 2013. Posted on Febr...
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Category Archives: Good 2.0
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Fallon's dish of digital innovation. Good 2.0 Archive. AT&T, T-Mobile Team Up as Damaged Networks Still Strained. Posted on November 1, 2012. Wall Street Journal notes: As cell service remained strained in the aftermath of Sandy, former merger partners AT&T Inc. and T-Mobile USA said they would share the job of repairing their damaged […]. Duracell Brings Charging Stations to Battery Park After Hurricane Sandy. Posted on November 1, 2012. Why PBS Autotuned Mr. Rogers. Posted on October 23, 2012. JWT Inte...
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Category Archives: Ad Agency DeathWatch
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Fallon's dish of digital innovation. Ad Agency DeathWatch Archive. Should Publishers Rent Content to Brands? Posted on January 28, 2013. DigiDay notes: Syndication has long been a revenue tool for publishers. The modern twist is that it’s not just other publishers that want the content; it’s brands. Top-line publishers like […]. Ad Skipping Wars: Dish Hopper Ad Mocks CBS and CNET. Posted on January 22, 2013. Posted on January 16, 2013. The New York Times’ Plan to Save the Banner Ad. How a team of game de...
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Category Archives: Case Study
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Fallon's dish of digital innovation. Why social media policies for employees is important for your brand. Posted on June 3, 2013. Commentary: We’ve seen it before. WalMart employees posting videos of them chucking iPads carelessly across a loading dock. Subway and Burger King employees ruining perfectly good food with their feet. […]. Freezing Cloud 9 Yogurt in Space. Posted on April 26, 2013. You Didn’t Make the Harlem Shake Go Viral Corporations Did. Posted on March 31, 2013. Posted on March 21, 2013.
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Category Archives: “Oh Shit!” Statistics
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Fallon's dish of digital innovation. 8221; Statistics Archive. Using E-Mail Data to Connect the Dots of Your Life (or, What the N.S.A. Knows About You). Posted on July 8, 2013. Now that the whistle has been blown and everyone’s heard that the National Security Agency is monitoring our online activity, you’re probably wondering what, specifically, the government knows about you. […]. Will Vine for Twitter Make Brands Rethink Video Creation? Posted on February 9, 2013. Posted on February 2, 2013. Excluding...
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Category Archives: Back-Pocket Solutions/Tools
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Fallon's dish of digital innovation. Twitter’s Vine Wraps Around Half of Twitter’s Video Sharing In First Week. Posted on February 3, 2013. MediaPost notes: The Twitter-owned video clip editing and sharing network Vine is off to a fast start in the world of mobile video on that micro-blog network. According to social […]. TruthTeller Washington Post Unveils Automated, Real-Time Lie Detector. Posted on February 3, 2013. An app that tells you when politicians are lying? Posted on January 28, 2013. But Will...
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Category Archives: Brain Control
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Fallon's dish of digital innovation. Posted on August 26, 2011. Brain-controlled vehicles may be the future of transportation TrendCentral notes: In 2009, Mattel released a game that challenged players to navigate a foam ball through an obstacle course using only their minds. While some […]. Bicycle Of The Future Shifts Gears Via Brain Waves [VIDEO]. Posted on August 1, 2011. 4 in 10 Use Facebook for Social Sign-in. Posted on July 30, 2011. Brain Controlled Fashion Accessories. Posted on May 6, 2011.