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Behind the buzz: Bluetooth LE and iBeacon for Retail Marketers

Lots of buzz around Bluetooth Le and iBeacon technology, especially among retailers - but will it actually ever improve the in-store consumer value proposition?

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Behind the buzz: Bluetooth LE and iBeacon for Retail Marketers | upstreaminsight.com Reviews
<META>
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Lots of buzz around Bluetooth Le and iBeacon technology, especially among retailers - but will it actually ever improve the in-store consumer value proposition?
<META>
KEYWORDS
1 Bluetooth LE
2 iBeacon
3 Estimote
4 Target
5 Location-Based Marketing
6 Mobile Marketing
7 Mobile eCommerce
8 Showrooming
9 Amazon
10 Retail Disruption
CONTENT
Page content here
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navigation menu,susan’s bio,book,raquo;,leadership,vulnerability,2 comments,innovation,retail disruption,strategy,walmart,0 comments,digital coupon,digital strategy,loyalty,online grocery,brand value,learning,shopper marketing,online marketing,target
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Behind the buzz: Bluetooth LE and iBeacon for Retail Marketers | upstreaminsight.com Reviews

https://upstreaminsight.com

Lots of buzz around Bluetooth Le and iBeacon technology, especially among retailers - but will it actually ever improve the in-store consumer value proposition?

INTERNAL PAGES

upstreaminsight.com upstreaminsight.com
1

Leadership | Upstream Insight

http://www.upstreaminsight.com/category/leadership

5 Reasons to Rethink “Having It All” (Response to “Why PepsiCo CEO Indra Nooyi Can’t Have It All”). Posted by susan@upstreaminsight.com. On Jul 15, 2014 in Inspiration. It is a ridiculous expectation for any human being, why single out women as a specific gender incapable of it? It’s your life, and at anytime you can make a different choice anyway – so what’s there to be afraid of? Retailers Competing with Amazon: Lowe’s Foods. Posted by susan@upstreaminsight.com. On Jul 12, 2014 in Amazon. Posted by sus...

2

Innovation | Upstream Insight

http://www.upstreaminsight.com/category/innovation

Retailers Competing with Amazon: Lowe’s Foods. Posted by susan@upstreaminsight.com. On Jul 12, 2014 in Amazon. And WMT vs. Amazon: War as a Catalyst for Innovation. Almost Half of US Consumers Emotionally Indifferent to Brands. Posted by susan@upstreaminsight.com. On Jun 5, 2014 in Brand Purpose. Amazon vs. All Other Retailers: Is It Really An Unfair Fight? Posted by susan@upstreaminsight.com. On Jun 2, 2014 in Amazon. How important is the human in retail? Big Data Says The Answer is 42! 8221; “Now?

3

Digital Strategy | Upstream Insight

http://www.upstreaminsight.com/category/digital-strategy

WMT vs. AMZN: War As a Catalyst for Innovation & The Implications for Grocery Retail. Posted by susan@upstreaminsight.com. On Jun 18, 2014 in Amazon. Almost Half of US Consumers Emotionally Indifferent to Brands. Posted by susan@upstreaminsight.com. On Jun 5, 2014 in Brand Purpose. Amazon vs. All Other Retailers: Is It Really An Unfair Fight? Posted by susan@upstreaminsight.com. On Jun 2, 2014 in Amazon. How important is the human in retail? Big Data Says The Answer is 42! On May 23, 2014 in Big Data.

4

Digital Coupon | Upstream Insight

http://www.upstreaminsight.com/category/digital-coupon

WMT vs. AMZN: War As a Catalyst for Innovation & The Implications for Grocery Retail. Posted by susan@upstreaminsight.com. On Jun 18, 2014 in Amazon. Don’t Quit Your Marketing Job! 2 Helpful Tips to Make It Easier. Posted by susan@upstreaminsight.com. On May 9, 2014 in Big Data. Over 950 companies and it’s not even complete Catalina Marketing isn’t even on the slide no brick and mortar commerce is represented in any direct fashion and it’s still intimidating as hell! On Apr 29, 2014 in Amazon. Are we RET...

5

5 Reasons To Rethink "Having It All" | Upstream Insight

http://www.upstreaminsight.com/5-reasons-to-rethink-having-it-all-response-to-why-pepsico-ceo-indra-nooyi-cant-have-it-all

5 Reasons to Rethink “Having It All” (Response to “Why PepsiCo CEO Indra Nooyi Can’t Have It All”). 5 Reasons to Rethink “Having It All” (Response to “Why PepsiCo CEO Indra Nooyi Can’t Have It All”). Posted by susan@upstreaminsight.com. On Jul 15, 2014 in Inspiration. In her response to David Bradley’s question about work-life balance (see interview here. 1 Somewhere, somebody, actually does have it all . Who has such magical powers that their choices in life do not also, always involve sacrifice? Stop s...

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Behind the buzz: Bluetooth LE and iBeacon for Retail Marketers

5 Reasons to Rethink “Having It All” (Response to “Why PepsiCo CEO Indra Nooyi Can’t Have It All”). Posted by susan@upstreaminsight.com. On Jul 15, 2014 in Inspiration. It is a ridiculous expectation for any human being, why single out women as a specific gender incapable of it? Retailers Competing with Amazon: Lowe’s Foods. Posted by susan@upstreaminsight.com. On Jul 12, 2014 in Amazon. WMT vs. AMZN: War As a Catalyst for Innovation & The Implications for Grocery Retail. On Jun 18, 2014 in Amazon. Poste...

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