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karishimmel.com

Integrated Brand Campaign – kari shimmel

http://www.karishimmel.com/portfolio/why-campaign

Next project →. Spend more than five minutes with a five-year-old and you will hear the question “Why? 8221; more than a hundred times. It’s the secret to how kids learn and discover the world. Interestingly enough, it’s also the secret to how Cincinnati Children’s was able to learn and improve over the last 20 years. We used this insight to develop the “Why? 8221; Campaign. In this campaign we explain “Why? 8221; Cincinnati is one of the best in the country. We explain “Why? We said “Why Not? Physician ...

karishimmel.com

Influencer Marketing Campaign – kari shimmel

http://www.karishimmel.com/portfolio/my-adventures

Next project →. When 70% of all specialty care in hospitals is driven by a physician referral, having a strong reputation and physician relationships is key to a health system’s survival. I have lectured nationally on what it takes to create BFF Referral programs. There are three ingredients for success: awareness, communication and relationships. Although much is operational, awareness and communication can and should be driven by marketing. Augmented Reality Split Liver Transplant Educational Tool.

karishimmel.com

My Blog – kari shimmel

http://www.karishimmel.com/portfolio/my-blog

Next project →. Have you ever taken a newborn to Hawaii? Have you ever wondered what it would be like to drive cross country in a Mini Cooper? Have you ever forgot where you parked at the airport? Please feel free to follow along at www.upupandaways.com. We have two up coming trips this year planned: Arizona and a road trip from Detroit to Portland (with an active 2 year old). Next project →.

karishimmel.com

Product Launch Campaign – kari shimmel

http://www.karishimmel.com/portfolio/insights-ideation

Next project →. How do you get tweens to be excited about braces? You speak their language and create an experience they will brag to their friends about. Tactics included: Promotional materials, training and sales tools, in-story video, posters, POP, guerilla marketing. collateral and social strategy. Role: Researcher, Strategist and Creative Director. Next project →.

karishimmel.com

Brand Experience – kari shimmel

http://www.karishimmel.com/portfolio/brand-experience

Next project →. Henry Ford West Bloomfield Hospital is truly a remarkable place. The vision for this new hospital was to create a place that would inspire a community to wellness and offer a service experience akin to a 5-star hotel. The result has redefined the possibilities of a hospital and health experience. Brand Experience and Campaign Overview:. Tactics included: Brand strategy, branding, way-finding, website, interface design and development, online video content, collateral, promotional material...

karishimmel.com

Work Experience – kari shimmel

http://www.karishimmel.com/experience

I am a storyteller, insight gatherer, creative strategist and designer with over 11 years of experience partnering with some of the world’s leading organizations. Brand, Digital and Social Strategy, Digital Content Planning, Client-facing Presentations, New Business Development, Mentoring, Public Speaking, Leading Whiteboard and Insight Sessions, Research, Presentation Design, Graphic and Interactive Design, Creative Direction, Cross Channel Collaboration. College of Creative Studies. Co-authored the 201...

karishimmel.com

Social Engagement Campaign – kari shimmel

http://www.karishimmel.com/portfolio/social-engagement

Next project →. 8220;Best Day Ever! 8221; – Tangled. This experience is one of the highlights of my career. Being on Disney Studios, helping moms discover one of the best Disney films of all times, creating moments with their kids that build families, this project was just about a “best day ever” moment. Tactics Included: Interface design and development, social engagement, social assets, digital application, print materials. Role: Creative Director and Strategist. Agency: DBA Worldwide and PartnersHub.

karishimmel.com

Cause Marketing Campaign – kari shimmel

http://www.karishimmel.com/portfolio/henry-ford-west-bloomfield-hospital

Next project →. Cancer deserves some trash talkin’ and a team that will relentlessly tackle until the game is won. When the Detroit Lions and Henry Ford Health System teamed up, we developed a campaign that would raise money, awareness and help tell cancer that it was “Game On”. 8220;Making of Game On Cancer” behind-the-scenes online video. Role: Creative Director and Strategist. Henry Ford Health System. Next project →.

karishimmel.com

Cause Marketing Campaign – kari shimmel

http://www.karishimmel.com/portfolio/my-speaking-teaching

Next project →. It’s not everyday that pizza can help bring purpose. The Love, Hope and Pizza Campaign has helped to unify the Hungry Howie’s Brand and our social video series has given employees and customers a voice to help in the fight against Breast Cancer. Tactics included: Television (:30 spot), Outdoor, Radio, Digital Banner Ads, Digital Video Series, Free Standing Inserts, Social Engagement Strategy, PR, Email Marketing, Social Media Assets, POPs, Sales Materials and Truck Graphics.