utilitybranding.blogspot.com

Resource Trends, Inc.

Resource Trends, Inc. Thursday, August 6, 2015. August 6, 2015. More is Not Always Better. Finger on the Pulse. 8211; Given this challenge, we can ask a simple question. Is it possible that members of the influential public need only a small amount of focused information to have their “finger on the pulse” of the utility? Brief information on the utility’s investments, efficiency improvements, and recent policy decisions? The answer is yes! Five Minutes a Month. The “Ask”. John Ruetten at Resource Trends.

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Resource Trends, Inc. | utilitybranding.blogspot.com Reviews

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Resource Trends, Inc. Thursday, August 6, 2015. August 6, 2015. More is Not Always Better. Finger on the Pulse. 8211; Given this challenge, we can ask a simple question. Is it possible that members of the influential public need only a small amount of focused information to have their “finger on the pulse” of the utility? Brief information on the utility’s investments, efficiency improvements, and recent policy decisions? The answer is yes! Five Minutes a Month. The “Ask”. John Ruetten at Resource Trends.

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Resource Trends, Inc. | utilitybranding.blogspot.com Reviews

https://utilitybranding.blogspot.com

Resource Trends, Inc. Thursday, August 6, 2015. August 6, 2015. More is Not Always Better. Finger on the Pulse. 8211; Given this challenge, we can ask a simple question. Is it possible that members of the influential public need only a small amount of focused information to have their “finger on the pulse” of the utility? Brief information on the utility’s investments, efficiency improvements, and recent policy decisions? The answer is yes! Five Minutes a Month. The “Ask”. John Ruetten at Resource Trends.

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utilitybranding.blogspot.com

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Resource Trends, Inc.: August 2015

http://www.utilitybranding.blogspot.com/2015_08_01_archive.html

Resource Trends, Inc. Thursday, August 6, 2015. August 6, 2015. More is Not Always Better. Finger on the Pulse. 8211; Given this challenge, we can ask a simple question. Is it possible that members of the influential public need only a small amount of focused information to have their “finger on the pulse” of the utility? Brief information on the utility’s investments, efficiency improvements, and recent policy decisions? The answer is yes! Five Minutes a Month. The “Ask”. John Ruetten at Resource Trends.

2

Resource Trends, Inc.: February 2015

http://www.utilitybranding.blogspot.com/2015_02_01_archive.html

Resource Trends, Inc. Monday, February 23, 2015. February 23, 2015. Communicating to Change Customer Behaviors. In our last Branding Update we covered the different ways that utilities communicate, and specifically addressed the communication and branding that occurs during customer-service interactions. Go to www.utilitybranding.blogspot.com. To review this Update. John Ruetten at Resource Trends. Subscribe to: Posts (Atom). Branding UpdateFebruary 23, 2015 Communicating toC. View my complete profile.

3

Resource Trends, Inc.: November 2014

http://www.utilitybranding.blogspot.com/2014_11_01_archive.html

Resource Trends, Inc. Wednesday, November 19, 2014. November 19, 2014. Happy Holidays.2015 Preview! Sorry for the recent hiatus in Branding Updates. Resource Trends wishes you and your family a joyful holiday season! We have been making significant progress on the utility branding front. Look for these topics in 2015 Branding Updates:. Appreciating the relationship between value, brands, standards, and being meaningfully transparent. John Ruetten at Resource Trends. Subscribe to: Posts (Atom).

4

Resource Trends, Inc.: September 2014

http://www.utilitybranding.blogspot.com/2014_09_01_archive.html

Resource Trends, Inc. Wednesday, September 24, 2014. September 24, 2014. Experiencing the Value of a Consumer Brand. Offers a Variety of Tasty “Coffee” Drinks. A Great Place to Meet Friends or Business Associates. A Starbucks Store is Always Close By. Clean, Pleasant Environment – The Aroma of Coffee. My Second Home Office. It is useful to note that these ways of categorizing the Starbucks experience actually create a framework. For thinking about the value of Starbucks. The fundamental reason for this d...

5

Resource Trends, Inc.: July 2015

http://www.utilitybranding.blogspot.com/2015_07_01_archive.html

Resource Trends, Inc. Wednesday, July 8, 2015. July 8, 2015. Drought Happens, But. Communicating Scarcity or Reliability? Will it be defined by water scarcity, water reliability, or is it just unclear? And if the future is one of water reliability, what are the standards that define this reliability and drive needed investments? Standards and Water Reliability. Is the utility committed to ensuring that the risk of a sustained water shortage is extremely low? Is the water supply resilient to drought, or m...

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Resource Trends, Inc.

Resource Trends, Inc. Thursday, August 6, 2015. August 6, 2015. More is Not Always Better. Finger on the Pulse. 8211; Given this challenge, we can ask a simple question. Is it possible that members of the influential public need only a small amount of focused information to have their “finger on the pulse” of the utility? Brief information on the utility’s investments, efficiency improvements, and recent policy decisions? The answer is yes! Five Minutes a Month. The “Ask”. John Ruetten at Resource Trends.

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