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Value Acceleration | Thoughts on marketing, innovation and related topicsThoughts on marketing, innovation and related topics
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Thoughts on marketing, innovation and related topics
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Value Acceleration | Thoughts on marketing, innovation and related topics | valueacceleration.wordpress.com Reviews
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Thoughts on marketing, innovation and related topics
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Value Acceleration | Thoughts on marketing, innovation and related topics | Page 2
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Thoughts on marketing, innovation and related topics. Newer posts →. A Little Less Talk And A Lot More Action … Please. July 19, 2016. 49463974 – less talk more action text concept isolated over white background. Lyrics from a Country-Western song resonated with me as I was reviewing some old magazine articles from my archives. The content was about the idea that the tipping point construct was not valid and that the idea of Connectors and Influencers was misleading. July 12, 2016. We find ourselves at C...
The Stupidest Rebranding Ever? | Value Acceleration
https://valueacceleration.wordpress.com/2015/08/13/the-stupidest-rebranding-ever
Thoughts on marketing, innovation and related topics. And The Change Begins →. The Stupidest Rebranding Ever? August 13, 2015. Well, at least as far as I can tell, this will rank as the top mistaken rebranding effort ever. The new CMO of Flextronics. Michael Mendenhall, has decided the company should rebrand itself as Flex. I do not care that he was CMO for HP. Why are they doing this? And you think that changing the company’s name to Flex fixes that? Are they now an exercise company? While I am not read...
Double-jointed Peanuts | Value Acceleration
https://valueacceleration.wordpress.com/2015/08/11/double-jointed-peanuts
Thoughts on marketing, innovation and related topics. Confusing Activity With Results. The Stupidest Rebranding Ever? August 11, 2015. Is running a radio ad for their service that suggests that just like peanuts, satellite TV is “all the same” so why pay more from another supplier when you can get it for less from Dish. While Ted’s first sales experience was “selling” a peanut to a squirrel (you have to read the story. Samsung and others sell their phones for materially less than Apple sells the iPhone.
Confusing Activity With Results | Value Acceleration
https://valueacceleration.wordpress.com/2015/08/06/confusing-activity-with-results-2
Thoughts on marketing, innovation and related topics. Meaningless Questions From Uninterested Employees. Double-jointed Peanuts →. Confusing Activity With Results. August 6, 2015. We see many examples, but our office manager noted this one. Our office is located near the San Francisco 49ers stadium. As such, the landlord appears not 100% sure what may happen to the space. Will it be re-zoned and then we have to move, or…? This leads to lack of upgraded infrastructure, notably communications. The only...
valueacceleration | Value Acceleration
https://valueacceleration.wordpress.com/author/valueacceleration
Thoughts on marketing, innovation and related topics. Daniel Pink is Wrong … At Least When It Comes to Professional Sales People. August 30, 2016. Much has been written over decades on how to compensate sales people to achieve optimal results. The answers are all over the map. Daniel Pink’s best seller, Drive, advocated for intrinsic rewards not extrinsic, such as incentive pay. Those who … Continue reading →. August 23, 2016. Make Doing The Wrong Thing Hard. August 16, 2016. August 9, 2016. Pepsi recent...
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Improve Your Marketing Results | Customer Manufacturing Group
http://customermfg.com/marketing
Design Your Marketing/Sales Process. Improve Your Marketing Results. Increase Sales Effectiveness & Efficiency. Who We’ve Worked For. Improve Your Marketing Results. Improve Your Marketing Results. Improve Your Marketing Results. Our approach uses proven process management methods to help you create sustainable, manageable and continuously improvable results. If your challenges involve marketing performance. We can help you…. Demonstrate Marketing accountability or Marketing ROI. We can help you…. How to...
Increase Sales Effectiveness & Efficiency | Customer Manufacturing Group
http://customermfg.com/sales
Design Your Marketing/Sales Process. Improve Your Marketing Results. Increase Sales Effectiveness & Efficiency. Who We’ve Worked For. Increase Sales Effectiveness & Efficiency. Increase Sales Effectiveness & Efficiency. Increase Sales Efficiency and Effectiveness. As a Sales executive, you’re always under pressure to improve results, justify budgets and deal with an ever-increasing array of competitors. We can help you…. Design or improve your sales process. Move your Sales Management. The terms Customer...
Mitch Gooze Interview with IMTS | Customer Manufacturing Group
http://customermfg.com/imts-interview-mitch
Design Your Marketing/Sales Process. Improve Your Marketing Results. Increase Sales Effectiveness & Efficiency. Who We’ve Worked For. Mitch Gooze Interview with IMTS. Mitch Gooze Interview with IMTS. Mitch discusses “Strategic Execution” in an interview at the Global Forecasting and Marketing Conference. Removing Waste and More Waste. Thinking Outside the Box by Focusing on the Outcome. Metrics: Gaining Alignment on What Matters. Mitch Gooze Interview with IMTS. Removing Waste Increases Profits.
University Road Trip May 16-28 | Lovisa M - AcaboGames
https://acabo.wordpress.com/university-road-trip
Lovisa M – AcaboGames. University Road Trip May 16-28. Launching The Art of Science in the UK. University Road Trip May 16-28. The launch of The Art of Science. Was emphasized by an Acabo Games. Don’t hesitate to contact me if you have any questions or comments on our trip: lovisa(at)academicboardgames.com or twitter: @AcaBoGames. May 16-20: Going North (Lovisa and Björn @Acabo Games). 16: University of Oxford. 17: University of Warwick. 18: University of Manchester. 19: University of Sheffield. You are ...
Nürnberg- Toy fair 2012- old shoes and new stars | Lovisa M - AcaboGames
https://acabo.wordpress.com/2012/02/22/nurnberg-toy-faire-2012-old-shoes-and-new-stars
Lovisa M – AcaboGames. University Road Trip May 16-28. Launching The Art of Science in the UK. Nürnberg- Toy fair 2012- old shoes and new stars. February 22, 2012. The same company produced hybrid games and combined classic board games with an iPad, so keep your eyes open for game changer . The trend for mind-twisting games continues and we can highly recommend the classic Pentagon consisting of 5 quadratic play elements (it twists your brain! The Art of Science. 1 Claudia found friends directly at the w...
Cambridge Science Show radio reviewing The Art of Science! | Lovisa M - AcaboGames
https://acabo.wordpress.com/2012/03/04/cambridge-science-show-radio-reviewing-the-art-of-science
Lovisa M – AcaboGames. University Road Trip May 16-28. Launching The Art of Science in the UK. Cambridge Science Show radio reviewing The Art of Science! March 4, 2012. We were very pleasantly surprised when we got this podcast sent to us the other day from “The Science Show” on Cambridge 105, “community radio in your city”. They are trying quite a few question cards out towards each other, and what’s even better – they really like our game! Thanks “Science Show” people for finding our game!
Top Customer Experience Influencers For 2017 | CCW Digital - Call Center, Customer Service & Customer Relationship Management
http://www.callcenterweekdigital.com/customer-experience/articles/top-customer-experience-influencers-for-2017
Skip to main content. CCW Series and Live Events. Top Customer Experience Influencers For 2017. Leave this field blank. One of our big objectives for CCW Digital is to foster a robust community for customer experience professionals. We do not simply want to post great articles and reports; we want to connect you with like-minded professionals facing similar challenges and pursuing similar solutions. What they find as part of a campaign to create a more customer-centric marketplace. Best Place For Article...
Terror Bull Games our new partner in England! | Lovisa M - AcaboGames
https://acabo.wordpress.com/2012/04/05/terror-bull-games-our-new-partner-in-england
Lovisa M – AcaboGames. University Road Trip May 16-28. Launching The Art of Science in the UK. Terror Bull Games our new partner in England! April 5, 2012. For a long time we have been struggling with finding the time to market The Art of Science. In England, where we launched last spring. Nobody in the company lives there any longer, and some of us have got new obligations. So we are now very happy to have an agent in England called Terror Bull Games. Andrew from Terror Bull Games and Björn. You are com...
Tsumani Reporting as User Experience | marilyn tahl
https://marilyntahl.wordpress.com/2011/03/15/tsumani-reporting-as-user-experience
Customer centric. bottom-line savvy. Call Center Spoof is Full of Lessons. Epson – A Customer Service Class Act →. Tsumani Reporting as User Experience. March 15, 2011. In the aftermath of the tsunami in Japan, there’s been an wide variation in the way information has been presented as media channels scrambled to be the first with images and news. I’ve been as compelled as the next person, watching endless versions of the same video and pictures – to the point of horrified overload. As user experience,.
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Value Acceleration: The Book About Building & Sustaining Competitive Advantage
The Rules of Competitive Advantage. About Customer Manufacturing Group. Shows companies how to leverage 20th century accomplishments into a 21st century competitive advantage. This book shows where the source of competitive advantage. Now lies, and how you can achieve it within your company. The 2012 paperback edition has been released as has a Kindle version. Both of these 2012 updates include a new chapter at the end of the book on marketing maturity. Reveals three central ideas. Specific and time-prov...
valueacceleration.wordpress.com
Value Acceleration | Thoughts on marketing, innovation and related topics
Thoughts on marketing, innovation and related topics. The Stupidest Rebranding Ever? August 13, 2015. Well, at least as far as I can tell, this will rank as the top mistaken rebranding effort ever. The new CMO of Flextronics. Michael Mendenhall, has decided the company should rebrand itself as Flex. I do not care that he was CMO for HP. Why are they doing this? And you think that changing the company’s name to Flex fixes that? Are they now an exercise company? Who could seriously think that? While I am n...
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