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Marketing Nonsense
http://conversationalmarketer.typepad.com/the_conversational_market/page/2
Views and insights on marketing, mobile, and social media. March 20, 2011. Consumers Not Happy with Loyalty Programs. Loyalty programs are a great marketing tool but if youre going to create one, make it good. If you create a program that doesnt deliver consumer value, not only are you not building loyalty but youre also wasting time that could be spent on something that could. You can read more about this study here. Posted at 12:39 PM in Loyalty. January 07, 2011. 10 Business Models that Rocked 2010.
marketingnonsense.com
Marketing Nonsense: Loyalty
http://www.marketingnonsense.com/loyalty
Views and insights on marketing, mobile, and social media. March 20, 2011. Consumers Not Happy with Loyalty Programs. Loyalty programs are a great marketing tool but if youre going to create one, make it good. If you create a program that doesnt deliver consumer value, not only are you not building loyalty but youre also wasting time that could be spent on something that could. You can read more about this study here. Posted at 12:39 PM in Loyalty. Find and Follow Me. Check Out These Sites.
marketingnonsense.com
Marketing Nonsense: Marketing
http://www.marketingnonsense.com/marketing
Views and insights on marketing, mobile, and social media. March 20, 2012. Great Advertising Doesn't Play by the Rules. I think people who make rules about how to do ads, make rules because they dont know how to make ads. Joe Staples, Creative Director, Wieden Kennedy. Posted at 02:51 PM in Advertising. March 20, 2011. Consumers Not Happy with Loyalty Programs. Loyalty programs are a great marketing tool but if youre going to create one, make it good. If you create a program that doesnt deliver consu...
marketingnonsense.com
Marketing Nonsense: Smartphones are for Old People Too
http://www.marketingnonsense.com/2012/05/smartphones-are-for-old-people-too.html
Views and insights on marketing, mobile, and social media. Laquo; How to Increase App Reviews and Ratings. Mobile Isn't Just Mobile Anymore ». May 14, 2012. Smartphones are for Old People Too. When I talk to people about mobile trends one question that always seems to come up is, Our customers are older and most dont have so smartphones so how important is mobile really to us? While there are many response to this question, the most important is that wont be true for long. Posted at 12:32 PM. According t...
marketingnonsense.com
Marketing Nonsense: Consumers Not Happy with Loyalty Programs
http://www.marketingnonsense.com/2011/03/consumers-not-happy-with-loyalty-programs.html
Views and insights on marketing, mobile, and social media. Laquo; 10 Business Models that Rocked 2010. Chrysler - Best Super Bowl Commercial in a Long Time ». March 20, 2011. Consumers Not Happy with Loyalty Programs. Posted at 12:39 PM in Loyalty. Consumers Not Happy with Loyalty Programs. According to a survey of more than 1,000 consumers from ACI Worldwide, more than 40% of them have had a negative experience with their loyalty programs. Complaints run from getting rewards they didnt want (27%), g...
marketingnonsense.com
Marketing Nonsense: Mobile
http://www.marketingnonsense.com/mobile
Views and insights on marketing, mobile, and social media. May 22, 2012. Mobile Isn't Just Mobile Anymore. Tremor Video has a cool video. On how mobile is enabling people to watch what they want, where they want, and when they want more than ever before. Tremor obviously has a bias in the story but that doesnt discount their point that mobile makes us rethink the way people consume video. Posted at 06:42 PM in Mobile. Find and Follow Me. Check Out These Sites. Little Big Details (UI).
marketingnonsense.com
Marketing Nonsense: Social Media
http://www.marketingnonsense.com/social_media
Views and insights on marketing, mobile, and social media. July 19, 2010. The original value of Facebook was this: an easy, aggregated way to stay connected with friends. What made so many people want to join was the chance to look at other peoples photos and keep up with their major life events like birthdays. Today, with so much spam, its not an effective tool for its original use case. Via www.mediapost.com. Posted at 10:30 PM in Social Media. July 08, 2010. What Is The Value Of A Facebook Fan? I do t...
marketingnonsense.com
Marketing Nonsense: “People don’t buy what you do; people buy why you do it.”
http://www.marketingnonsense.com/2012/02/people-dont-buy-what-you-do-people-buy-why-you-do-it.html
Views and insights on marketing, mobile, and social media. Laquo; Chrysler - Best Super Bowl Commercial in a Long Time. What's the Best Mobile App Splash Screen? February 22, 2012. People don’t buy what you do; people buy why you do it. Ask yourself why your organization does what it does. My guess is you cant easily do it. Posted at 09:39 AM. People don’t buy what you do; people buy why you do it. Ask yourself why your organization does what it does. My guess is you cant easily do it.