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The 'ad blurtings' of Phil Gayter. Wednesday, August 25, 2010. And now a word from our sponsor. Witness this overheard at a recent photo-shoot here in Kansas City. Our excellent client, a window company, allowed us to create some powerful advertising around the notion of “loving our windows.” The shot was of a guy with his arm lovingly draped around a double-hung window in a movie theater (this is advertising after all folks! If you think about it, advertising is all about juxtaposition. It boils dow...

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Brainwave Brainwaves | viewfromthemo.blogspot.com Reviews

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The 'ad blurtings' of Phil Gayter. Wednesday, August 25, 2010. And now a word from our sponsor. Witness this overheard at a recent photo-shoot here in Kansas City. Our excellent client, a window company, allowed us to create some powerful advertising around the notion of “loving our windows.” The shot was of a guy with his arm lovingly draped around a double-hung window in a movie theater (this is advertising after all folks! If you think about it, advertising is all about juxtaposition. It boils dow...

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Brainwave Brainwaves | viewfromthemo.blogspot.com Reviews

https://viewfromthemo.blogspot.com

The 'ad blurtings' of Phil Gayter. Wednesday, August 25, 2010. And now a word from our sponsor. Witness this overheard at a recent photo-shoot here in Kansas City. Our excellent client, a window company, allowed us to create some powerful advertising around the notion of “loving our windows.” The shot was of a guy with his arm lovingly draped around a double-hung window in a movie theater (this is advertising after all folks! If you think about it, advertising is all about juxtaposition. It boils dow...

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Brainwave Brainwaves: August 2007

http://viewfromthemo.blogspot.com/2007_08_01_archive.html

The 'ad blurtings' of Phil Gayter. Monday, August 20, 2007. If you don't like it. Tuff Shed! I saw the funniest commercial the other week. However, I don’t believe. It was supposed to be funny. It was one of those five-minute spots for a bathroom de-mister product called. The more the announcer said the product name, the more I laughed. I wanted to call the 1-800 number just to hear the person on the other end say: “Hello, Fog-off! I would dearly love to be a fly on the wall in the boardroom,. But brand ...

2

Brainwave Brainwaves: BMW for sale!

http://viewfromthemo.blogspot.com/2008/01/bmw-for-sale.html

The 'ad blurtings' of Phil Gayter. Wednesday, January 2, 2008. Just go into your agency coffee room right now and check out the ads on the wall. You'll be amazed to find "sensible and to the point" rather than award-winning. I remember being gob-struck by this phenomenon on a notice board in one of the greatest creative powerhouses in the world. An ad hovering starkly on the wall simply stating: BMW for sale! A hand-written headline over a bad digital image. Lenexa, KS, $239,000. BMW for sale $8k. Better...

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Brainwave Brainwaves: If you don't like it.. Tuff Shed!

http://viewfromthemo.blogspot.com/2007/08/if-you-dont-like-it-tuff-shed.html

The 'ad blurtings' of Phil Gayter. Monday, August 20, 2007. If you don't like it. Tuff Shed! I saw the funniest commercial the other week. However, I don’t believe. It was supposed to be funny. It was one of those five-minute spots for a bathroom de-mister product called. The more the announcer said the product name, the more I laughed. I wanted to call the 1-800 number just to hear the person on the other end say: “Hello, Fog-off! I would dearly love to be a fly on the wall in the boardroom,. But brand ...

4

Brainwave Brainwaves: Kansas yes Kansas.

http://viewfromthemo.blogspot.com/2007/08/kansas-yes-kansas.html

The 'ad blurtings' of Phil Gayter. Tuesday, August 14, 2007. 8220;We’re not in Kansas anymore” just about sums up the state of the advertising industry at present. The uncertain hills and valleys of “new media” have replaced the flat plains of “traditional media.”. Good thinking hasn’t gone away; content is still king of its domain, it just takes a three-dimensional chess-playing mind to be a “creative” today. It’s like this: the chances of doing great work have just increased...It’s that place you...

5

Brainwave Brainwaves: This is important!

http://viewfromthemo.blogspot.com/2007/10/this-is-important.html

The 'ad blurtings' of Phil Gayter. Monday, October 29, 2007. There’s something about this wonderful business that inspires lunacy on the part of sane individuals. We sit in meetings and become passionate about the most inane things. Clients high-five over new product launches. “Way to go team! Our Parmesan Raccoon flavored soup is a massive hit! BUT we imbue everything we do with great importance. I felt compelled to start the meeting with an observation on the dramatic happenings:. An art director frien...

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The 'ad blurtings' of Phil Gayter. Wednesday, August 25, 2010. And now a word from our sponsor. Witness this overheard at a recent photo-shoot here in Kansas City. Our excellent client, a window company, allowed us to create some powerful advertising around the notion of “loving our windows.” The shot was of a guy with his arm lovingly draped around a double-hung window in a movie theater (this is advertising after all folks! If you think about it, advertising is all about juxtaposition. It boils dow...

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