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Chick-fil-a | PIVOT Strategic Marketing
http://pivot180.com/chick-fil-a
3490 Piedmont Road NE. Atlanta, Georgia 30305. Optimizing Marketing Spend Effectiveness. Chick-fil-A is a fast food chain with over $3 billion in sales and a major presence in the southeast. Chick-fil-A runs a wide gamut of marketing/advertising campaigns at a national, market and local level. Collected, cleansed and loaded database of 300 million rows of daily Chick-fil-A sales data by product (item) and location for the previous 3 years. Ran the data through our proprietary spend effectiveness model.
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InterContinental Hotels | PIVOT Strategic Marketing
http://pivot180.com/intercontinental-hotels
3490 Piedmont Road NE. Atlanta, Georgia 30305. Identifying and Implementing Innovations to Build Brands. Intercontinental Hotels Group (IHG) is a leading international hotel company serving over 180 million guest each year with over 620,000 rooms in over 4500 hotels spread across nearly 100 countries. Operates such brands as Intercontinental Hotels, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites, and Candlewood Suites. Developed cross-functional working team that included...
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Georgia Transplant Foundation | PIVOT Strategic Marketing
http://pivot180.com/georgia-transplant-foundation
3490 Piedmont Road NE. Atlanta, Georgia 30305. Helping Organ Donors and Recipients. Pivot is a proud partner of the Georgia Transplant Foundation (GTF). Our team of consultants has volunteered to assist GTF to help meet the needs of organ transplant candidates, living donors, recipients and their families.
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Tandy Brands | PIVOT Strategic Marketing
http://pivot180.com/tandy-brands
3490 Piedmont Road NE. Atlanta, Georgia 30305. Aligning Product Development To Customer Needs. Tandy Brands is a $150 Million dollar apparel accessories company specializing in men’s and women’s leather and synthetic leather goods such as belts, wallets, small leather goods, and handbags. Tandy Brands also sells gift items such as specialty alarm clocks, cell phone/wallet caddies, and small emergency items such as flashlights and radios. 20% of SKUs were generating 92% of sales. Increase sales by $75M.
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IHG | PIVOT Strategic Marketing
http://pivot180.com/ihg
3490 Piedmont Road NE. Atlanta, Georgia 30305. Aligning Brand and People Strategies. Intercontinental Hotels Group (IHG) is a leading international hotel company serving over 180 million guest each year with over 620,000 rooms in more than 4,200 hotels spread across nearly 100 countries. Operates such brands as Intercontinental Hotels, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites, and Candlewood Suites. Supported the central IHG value proposition to its owners. Increase...
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Russell | PIVOT Strategic Marketing
http://pivot180.com/russell
3490 Piedmont Road NE. Atlanta, Georgia 30305. Managing the Product Life Cycle. Founded in 1902 and headquartered in Atlanta, GA, Russell Corporation is a producer of sportswear. It manufactures everything from T-shirts and sweatshirts to socks and career wear. Its brands include JERZEES and Cross Creek. The company had 2005 revenue of about $1.4 billion and employs about 15,500 people. 40 t-shirt styles, some with 80 colors. No entries in fast-growing categories like sport bras.
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CHILDS Advisory Partners | PIVOT Strategic Marketing
http://pivot180.com/childs-advisory-partners
3490 Piedmont Road NE. Atlanta, Georgia 30305. Aligning Team Around Strategic Goals. CHILDS Advisory Partners is a boutique investment bank that works with small and mid-sized businesses in the Southeast and beyond. The CHILDS management team wanted to develop a shared view of the future vision for the firm growth. Had developed strategic plans, typically driven by Managing Director. Wanted to get all of firm management team involved, aligned and motivated to drive performance. Go To Sector Road Map.
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Gap | PIVOT Strategic Marketing
http://pivot180.com/gap
3490 Piedmont Road NE. Atlanta, Georgia 30305. Developing Retail Expansion Strategy. Gap Inc. is one of the world’s largest specialty retailers, with more than 3,100 stores and fiscal 2008 revenues of $14.5 billion. Gap has stores throughout the United States, as well as in Canada, the United Kingdom, France, Ireland and Japan and world headquarters based in the San Francisco. More than 150,000 employees around the world support Gap. Conducted focus groups, quantitative research and competitive analysis.
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