vip.marcomprofessional.com

marksage.net

March 2014

http://www.marksage.net/2014_03_01_archive.html

Loyalty Marketing Blog - Sage Words. Loyalty Marketing thoughts and musings. Sunday, 16 March 2014. Sales Promotion Comes of Age. I was speaking at the Retail Business Technology Expo. Last week and what was interesting is how payments, coupons and loyalty have all merged into a single entity. Whether you were a POS vendor or a payments solution, everyone had a solution that included coupons and loyalty. It’s interesting because coupons and loyalty have traditionally existed in separate universes. Due to...

marksage.net

July 2014

http://www.marksage.net/2014_07_01_archive.html

Loyalty Marketing Blog - Sage Words. Loyalty Marketing thoughts and musings. Tuesday, 29 July 2014. Changing the choice context can change the game. I saw a number of presentations from various UK startups in the last few weeks and one really caught my attention. Is a startup focused on linking charitable giving to the purchase of game items/actions.  When CEO/Founder Jude Ower. I found these stats pretty amazing. Obviously, as marketers, influencing customer choice is something we do all the time - this...

marksage.net

May 2014

http://www.marksage.net/2014_05_01_archive.html

Loyalty Marketing Blog - Sage Words. Loyalty Marketing thoughts and musings. Friday, 30 May 2014. Tesco Bag-For-Life outlasts customer life time. What’s interesting about modern grocery shopping in the UK today is that the disposable plastic bag, so vilified by many, has been replaced with “lifetime” bags - thick plastic bags that last a long, long time.  . If you purchased one these bags you’d tend to be a regular customer because:-. A) You bought enough to warrant a big bag. Now this over-indexing of T...

marksage.net

Digital - A Coming of Age

http://www.marksage.net/2014/11/digital-coming-of-age.html

Loyalty Marketing Blog - Sage Words. Loyalty Marketing thoughts and musings. Sunday, 16 November 2014. Digital - A Coming of Age. Within any generation there is always someone who is a link between the old order of things and the new. This connection between the old order and the new is explored in a book I’m currently reading called The End of Absence. So this got me thinking about the implication of this within the working environment. I used to say that my ideal customer had a pulse and a credit card,...

marksage.net

June 2013

http://www.marksage.net/2013_06_01_archive.html

Loyalty Marketing Blog - Sage Words. Loyalty Marketing thoughts and musings. Monday, 3 June 2013. INFOGRAPHIC : The Growth of Interactions (and the rise of the quantified self). Posted by Mark Sage. Links to this post. Subscribe to: Posts (Atom). Loyalty Consulting and Solutions Director at Aimia. Marketer, technologist, burnt out developer, planner, innovator - and budding author of kids books http:/ goo.gl/IAet5. View my complete profile. Subscribe Now: Feed Icon. Subscribe in a reader. These comments ...

marksage.net

September 2013

http://www.marksage.net/2013_09_01_archive.html

Loyalty Marketing Blog - Sage Words. Loyalty Marketing thoughts and musings. Sunday, 15 September 2013. Is opt-in simply a cop-out? When marketers talk about wider customer interactions they tend to focus on language about consumers "opting in” – letting consumers choose to tell you about their interactions, transactions and viewing habits in exchange for rewards – typically framed as “exclusive” discounts or some other carrot. When a consumer is tracking calories they just wish that the products they bo...

marksage.net

July 2013

http://www.marksage.net/2013_07_01_archive.html

Loyalty Marketing Blog - Sage Words. Loyalty Marketing thoughts and musings. Saturday, 20 July 2013. Loyalty has to keep up with ever increasing customer expectations. Back in 2010, pioneering restaurant inamo. Launched a whole new user experience for diners. Having experienced it recently, it was certainly entertaining and different. What did become apparent very quickly though is how fast things move. In 2010, not only was inamo launching their interactive e-tables. Their solution utilises technology a...

marksage.net

October 2013

http://www.marksage.net/2013_10_01_archive.html

Loyalty Marketing Blog - Sage Words. Loyalty Marketing thoughts and musings. Tuesday, 1 October 2013. Remarketing - Loyaltys Groundhog Day. On February 2nd 2013, famous groundhog Punxsutawney Phil didn't see his shadow in Pennsylvania. This apparently meant that spring would come early this year - although i'm not sure anyone actually told spring about that as we had a long, drawn out winter - but then I guess it's asking too much of Phil to predict the weather in the UK as well. You could be forgiven fo...

marksage.net

November 2014

http://www.marksage.net/2014_11_01_archive.html

Loyalty Marketing Blog - Sage Words. Loyalty Marketing thoughts and musings. Sunday, 16 November 2014. Digital - A Coming of Age. Within any generation there is always someone who is a link between the old order of things and the new. This connection between the old order and the new is explored in a book I’m currently reading called The End of Absence. So this got me thinking about the implication of this within the working environment. I used to say that my ideal customer had a pulse and a credit card,...

marksage.net

October 2014

http://www.marksage.net/2014_10_01_archive.html

Loyalty Marketing Blog - Sage Words. Loyalty Marketing thoughts and musings. Friday, 3 October 2014. The rise of the alternative (loyalty) currency. You can’t have failed in recent months to see the rise of alternative currencies like Bitcoin. With SIBOS, one of the worlds premier financial services events dedicating a whole day to Bitcoin discussions and Paypal enabling. 160;Bitcoin support amongst it’s digital merchants, there is no doubt that this crypto-currency is heading mainstream. 160;If my point...