catchupblog.typepad.com
Catch Up Lady: Colgate Yearbook Goes All 2.0 On Yo' Ass
http://catchupblog.typepad.com/catch_up_blog/2010/05/colgate-yearbook-goes-all-20-on-yo-ass.html
Catch Up Lady Is. The blog that goes with everything. Your daily source for a hilarious take on social media, marketing, ketchup, Michigan and pretty much whatever else I feel like. Send all tips to: catchuplady at gmail dot com. Subscribe in a reader. Digital Influence Mapping Project. Flagged for Follow Up. Make The Logo Bigger. Ogilvy PR 360 Digital Influence Blog. We'll Know When We Get There. Web Strategy By Jeremiah. Follow me on Twitter. Laquo; Why Twitter Will Endure. May 12, 2010. Recent article...
christine-morrison.com
I'm on the WOMMA Board! | Social Graces | Social Media in Big Business
http://christine-morrison.com/2013/11/08/im-on-the-womma-board
Social Graces Social Media in Big Business. Christine Morrison's blog about the intersection of social media, business and life. Skip to primary content. I’m on the WOMMA Board! November 8, 2013. I’m proud to announce I’ve been elected to the 2014 WOMMA Board of Directors. I’m looking forward to learning shoulder to shoulder from such great leaders as Virginia Miracle. Mark Bisard, Rick Murray. 8230; the list goes on. In short, it’s an honor to serve a great organization like WOMMA.
ashbrown.org
Social Media Isn't Dying. But It Needs To Grow Up Faster. | The Dash
http://www.ashbrown.org/2014/05/social-media-isnt-dying-but-it-needs-to.html
Friday, May 23, 2014. Social Media Isn't Dying. But It Needs To Grow Up Faster. Boys on a Bench', and early example of powerful content. The 1969 ad showed African-American and white boys sharing a Coke on a previously segregated park bench. Photo: The Coca-Cola Company. Scott Monty's resignation on May 19th as head of Ford's social media team sparked a useful reflection on the state of the social media industry. For starters, you should read his blog. It's a classy way to say goodbye. Scott himself voic...
ashbrown.org
When Did We Lose Our Nerve? | The Dash
http://www.ashbrown.org/2014/11/when-did-we-lose-our-nerve.html
Monday, November 3, 2014. When Did We Lose Our Nerve? Hilltop': an early example of breakthrough content from Coca-Cola. Courtesy: The Coca-Cola Company). Last week, I hosted an amazing panel at the Spredfast Summit with Brian Marks from Aramark, Jennifer Brown from Edelman, and Deirdre Walsh from Jive Software. After about 30 minutes of lively conversation about great social content and paid media, I asked the audience how many of them felt that their brands put out “brave” content. Because the brand de...
ashbrown.org
What It Takes To Be Successful: The Definitive List | The Dash
http://www.ashbrown.org/2014/08/what-it-takes-to-be-successful.html
Sunday, August 24, 2014. What It Takes To Be Successful: The Definitive List. Who could resist this guy? Recently, my LinkedIn newsfeed has been chock full of tips on how to make me successful. Or, rather, a form of successful that equates to the weird ideal of a workaholic life coach or CEO. So, I decided it was time to take back my morning, and write the definitive list. Of what it takes to be successful in life. 1 Go to sleep and stay asleep. Waking up a 4am is insane. Because good people like animals...
ashbrown.org
The Upside Of Anger: The ROI Of Telling Some Customers To Shove It | The Dash
http://www.ashbrown.org/2014/04/the-upside-of-anger-roi-of-telling-some.html
Thursday, April 24, 2014. The Upside Of Anger: The ROI Of Telling Some Customers To Shove It. In the last six months, the internet has exploded with positive, affirming depictions of America's rich social, cultural, and racial diversity. The internet has also simmered with negative reactions to those ads, with invective and vitriol flying at brands on social media. Some brands, like Honey Maid and Chevrolet (below), owned it. For others, bravery is more elusive. But how many customers might a brand gain.
ashbrown.org
The Impact Of Social Media Is Absolutely Measureable | The Dash
http://www.ashbrown.org/2014/06/the-impact-of-social-media-is.html
Saturday, June 14, 2014. The Impact Of Social Media Is Absolutely Measureable. You can measure that. Somewhere around 2009, a myth took hold that social isn't measureable. This falsity has rooted itself so firmly in the minds of marketing leaders that almost every social leader at almost every brand deals with "the ROI question" almost every day. It's time to set the record straight. The impact - or ROI - of investing in social media can be measured with more precision than almost any other type of media.
ashbrown.org
You Have To Be A Challenger | The Dash
http://www.ashbrown.org/2014/08/you-have-to-be-challenger.html
Saturday, August 16, 2014. You Have To Be A Challenger. Last week, Target quietly endorsed same-sex marriage. Earlier this year, fellow Minneapolis-based General Mills not so quietly. Put a stake in the ground supporting diverse families. During the Sochi Opening Ceremonies, Chevrolet became one of the first brands to ever feature a gay couple. During an Olympic spot, and my former employer, Coca-Cola, produced an ad called ‘America Is Beautiful’. You have to stand for something:. Pick two of three.
ashbrown.org
Facebook's Mood Experiment Isn't Creepy, And The Uproar Is Absurd | The Dash
http://www.ashbrown.org/2014/07/facebooks-mood-experiment-isnt-creepy.html
Sunday, July 13, 2014. Facebook's Mood Experiment Isn't Creepy, And The Uproar Is Absurd. The rest is up for debate. There has been considerable consternation. About the revelation that Facebook throttled user newsfeed posts in an attempt to elicit an emotional response. The experiment, which curated posts to make users feel happy or depressed, apparently affected precisely 689,003 Facebook accounts - or about 0.0001% of users. This uproar is absurd. In fact, people who watch no news at all. Boys on a Be...
ashbrown.org
Why Did Wendy Davis Lose So Badly? | The Dash
http://www.ashbrown.org/2014/11/why-did-wendy-davis-lose-so-badly.html
Saturday, November 8, 2014. Why Did Wendy Davis Lose So Badly? On November 4, 2014, Wendy Davis lost by a million votes. She lost the state's most important prize - Harris County (Houston) - and, to add insult to injury, her state senate seat was nabbed by a anti-choice Tea Party candidate. It's easy to read into these results that Texans emphatically rejected Davis' vision of the future, but that would be incorrect. Texans rejected voting. Greg Abbott will spend the next four years shrinking Texas gover...
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