brandingbook.blogspot.com
Branding Book... have a second life: Great Branding Is Invisible
http://brandingbook.blogspot.com/2014/04/great-branding-is-invisible.html
Great Branding Is Invisible. THE THUMPF OF A BMW'S DOOR CLOSING, THE MUTED CLICK OF CALCULATOR BUTTONS, A HUMAN ON THE PHONE. IT HOOKS YOU IN. 8220;The devil is in the detail” is a cliché that happens to be true, but let’s turn it around: The magic is in the detail. What constitutes quality in a product, besides the raw materials you choose? The attention paid to detail. Not taglines but how either smells on her skin. What makes you so special? Keep the details invisible. For those who remember, think ab...
brandingbook.blogspot.com
Branding Book... have a second life: Brand Copywriting: What is Your Brand’s Voice?
http://brandingbook.blogspot.com/2014/02/brand-copywriting-what-is-your-brands.html
Brand Copywriting: What is Your Brand’s Voice? Copywriting is your brand’s way of speaking to your customer. Think of your organization’s copy as a verbal version of a logo or color palette. Just like these visual elements, the text you use in your touchpoints needs to have a consistent feel, underpinned by a clear strategy. It. Across all of your touchpoints. This post outlines some ways you can keep an eye out for. Common Brand Copywriting Pitfalls. Copy has no discernible tone of voice. What is the mo...
