frtr.wordpress.com
25 years of Ancillary Revenue, what will the future hold? | From relevance to revenue
https://frtr.wordpress.com/2010/11/23/25-years-of-ancillary-revenue-what-will-the-future-hold
From relevance to revenue. 25 years of Ancillary Revenue, what will the future hold? 25 years of Ancillary Revenue, what will the future hold? Airline Business 25 years issue; article by Collinson Latitude, business planning director, Janet Titterton. When the dotcom boom happened in the late 1990s, airlines realised they could now use their websites to drive ancillary sales of other travel-related products and services. This, combined with soaring fuel prices and an increasingly competitive market, ...
frtr.wordpress.com
paulhudson7 | From relevance to revenue
https://frtr.wordpress.com/author/paulhudson7
From relevance to revenue. Are customers truly engaged in loyalty programmes? The question of whether loyalty programme operators are actively seeking redemption is nothing to do with a moral or ethical quest for inner peace, but more to do with whether or not they are encouraging programme members to redeem the points or currency they’ve earned, according to Mike Atkin of MJA Associates. This not only improves the value proposition for the customer but, of critical importance, it also means that custome...
frtr.wordpress.com
Are customers truly engaged in loyalty programmes? | From relevance to revenue
https://frtr.wordpress.com/2010/11/26/are-customers-truly-engaged-in-loyalty-programmes
From relevance to revenue. Are customers truly engaged in loyalty programmes? Are customers truly engaged in loyalty programmes? The question of whether loyalty programme operators are actively seeking redemption is nothing to do with a moral or ethical quest for inner peace, but more to do with whether or not they are encouraging programme members to redeem the points or currency they’ve earned, according to Mike Atkin of MJA Associates. This not only improves the value proposition for the customer but,...
SOCIAL ENGAGEMENT