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Campaign | Wake-Up Bus Portugal (EN)
http://wakeupen.bdigprojects.wpengine.com/campaign
The creative work of the campaign is signed by Ativism that, pro bono, developed the press advertisement and the radio and TV spots. The TV spot was filmed in Portugal by GorillaFilmes and is 100% Portuguese. RTP (Radio Televisão Portuguesa) and Antena 1 (radio) are the media partners of this initiative. The campaign is also on the Facebook. Where advice, tips and data related to sleepiness at the wheel and other sleep pathologies can be found. You can download the Campaign Brochure.
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Results | Wake-Up Bus Portugal (EN)
http://wakeupen.bdigprojects.wpengine.com/results
Wake-up Bus Sleep Study Portuguese Results. In a survey taken by 12.000 European drivers, 23% of Portuguese. Surveyed stated having fallen asleep at the wheel. At least once in the last 2 years and of these, 8% reported having had a road accident. As a consequence of having fallen asleep. Men are at twice the risk of falling asleep at the wheel. Than women, happening mostly to those driving long distances. And those who suffer from OSAS Obstructive Sleep Apnea Syndrome. The Wake-up Bus Sleep Study. Surve...
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Wake Up Bus | Wake-Up Bus Portugal (EN)
http://wakeupen.bdigprojects.wpengine.com/wake-up-bus
On the Road through Europe until October 14th. The campaign If you drive don’t give sleep a ride. Kicks off on October 3rd from Oporto, with the departure of the Wake Up Bus. A bus that, after passing through Lisbon, will travel through Europe destination Brussels, stopping in 11 cities of the 15 countries that joined this initiative that intends to alert the public to the dangers of sleepiness at the wheel. The departure of the Wake Up Bus. The Wake Up Bus.
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Partners | Wake-Up Bus Portugal (EN)
http://wakeupen.bdigprojects.wpengine.com/partners
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