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Strategic Partners - CD Wealth Management
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For more information regarding employee benefits, commercial insurance and personal insurance, please visit waldmanbros.com. For information regarding coaching, training, and organizational development, please visit performance-max.com. CD Wealth Management, Waldman Bros, and Performance Max are not affiliated with Kestra IS, Kestra AS, or NFPISI. Securities offered through Kestra Investment Services, LLC (Kestra IS), member FINRA. 16400 Dallas Parkway, Suite 310 Dallas, TX 75248.
brandingplusmarketing.blogspot.com
Branding + Marketing: October 2010
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Sunday, October 10, 2010. Awhile back I saw a commercial during the Today show that said Brinks Security had changed their name to "Broadview Security". If you were to ask me to name companies in this industry, Brinks and ADT would be the top two that would come to mind immediately. I am always fascinated when companies that spend millions of dollars branding a name decide to do something like this. For example, Kinkos. Regardless, I'm sure FedEx is still doing quite well. It will be interesting to s...
brandingplusmarketing.blogspot.com
Branding + Marketing: May 2011
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Friday, May 27, 2011. I love how this spot plays off the emotional bond that we tend to form to our cars. It's interesting how we often tie years worth of memories with the vehicles that were a part of our lives at that time. I also enjoyed the personification of the car by relating it back to this guy's "first (human) love":. Posted by Branding Plus. Tuesday, May 10, 2011. Step One: A Valid Product. What is the fastest way to put a company with a bad product out of business? 8221; While that may seem li...
brandingplusmarketing.blogspot.com
Branding + Marketing: September 2011
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Friday, September 30, 2011. Posted by Branding Plus. Friday, September 23, 2011. Posted by Branding Plus. Friday, September 16, 2011. Posted by Branding Plus. Subscribe to: Posts (Atom). We are a full-service marketing and advertising company specializing in activation based branding. View my complete profile. Find us on Facebook. There was an error in this gadget. Jackson's Home and Garden. Nu Body of Dallas. Smart Women Buy Homes.
brandingplusmarketing.blogspot.com
Branding + Marketing: October 2011
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Tuesday, October 25, 2011. Step 3: Valid Offer. Step 3 is very simple and straightforward. If you don’t have a valid offer, you are simply “branding”. I actually think, not having been there to actually experience it, that P&G invented the concept of brand development. But that’s another discussion. That is probably my earliest recollection of some kind of “offer” or what we refer to as response-based advertising. Now Home Depot can afford TV, Radio, Newspaper, Outdoor, Direct Mail, Web Marketing, Social...
brandingplusmarketing.blogspot.com
Branding + Marketing: March 2011
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Tuesday, March 29, 2011. Whose Guess Is Right? An economist's guess is liable to be as good as anybody else's.". Will Rogers, famous for his quips, quotes and humorous anecdotes about our reactions and responses to life, gives an interesting perspective. In his observations, there is always a nugget of truth. The quote from above is lifted and paraphrased from the following. Here is the complete and accurate statement, taken from a radio broadcast in May 26, 1935:. What about direct mail? Observationally...
brandingplusmarketing.blogspot.com
Branding + Marketing: June 2011
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Tuesday, June 7, 2011. Step Two: The Correct Target. Read Step One here. Who are you advertising to? Who is your core consumer? Or do you think you know? Most entrepreneurs have a handle on these questions – kind of. The answers are key to the success of any advertising program. For the purpose of this blog, I want to talk about what defines a customer – a heavy-user if you will. Let me demonstrate. My target is Adults 25-54. Oh, is it really? So here is what Adults 25-54 can look like:. So at the end of...
brandingplusmarketing.blogspot.com
Branding + Marketing: February 2011
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Tuesday, February 15, 2011. You have to love it when Saturday Night Live parodies your industry. While this skit definitely takes advertising in the legal field to an unlikely angle- the concept itself isn't too far off from much of what you see out there. This is a prime example of why you should do an intense creative audit of your competitors before concepting your own ad campaign- don't end up as an SNL parody! Posted by Branding Plus. Subscribe to: Posts (Atom). View my complete profile.
brandingplusmarketing.blogspot.com
Branding + Marketing: How Little Can I Get Away With?
http://brandingplusmarketing.blogspot.com/2014/01/how-little-can-i-get-away-with.html
Wednesday, January 15, 2014. How Little Can I Get Away With? I was reading an article this morning written by Jerry Del Coliano. He was a professor at USC and a veteran in the radio broadcasting industry. I thought that his point was very interesting. Here it is summarized with my own thoughts added:. Depending upon how you answer this question – in your mind – and how you act upon what it speaks to – in your life – I believe that you can safely predict your life's success story. Malcolm Gladwell, in The...
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