walmsleysdigitalview.blogspot.com

Walmsley's Digital View

Musings, rants and opinion on how digital is changing marketing. Wednesday, April 21, 2010. Agency Deals - how the industry has failed to grasp the digital opportunity. To understand why, we need to turn the clock back. When the great schism between media and creative agencies occurred twenty years ago, the key sales proposition of the newly created media agencies was value. They focused on screwing down rates, and delivering them with cheaper staff. Broadly an agency deal works like this. An amount ...

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Musings, rants and opinion on how digital is changing marketing. Wednesday, April 21, 2010. Agency Deals - how the industry has failed to grasp the digital opportunity. To understand why, we need to turn the clock back. When the great schism between media and creative agencies occurred twenty years ago, the key sales proposition of the newly created media agencies was value. They focused on screwing down rates, and delivering them with cheaper staff. Broadly an agency deal works like this. An amount ...

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Walmsley's Digital View | walmsleysdigitalview.blogspot.com Reviews

https://walmsleysdigitalview.blogspot.com

Musings, rants and opinion on how digital is changing marketing. Wednesday, April 21, 2010. Agency Deals - how the industry has failed to grasp the digital opportunity. To understand why, we need to turn the clock back. When the great schism between media and creative agencies occurred twenty years ago, the key sales proposition of the newly created media agencies was value. They focused on screwing down rates, and delivering them with cheaper staff. Broadly an agency deal works like this. An amount ...

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walmsleysdigitalview.blogspot.com

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Walmsley's Digital View: The death of serendipity?

http://walmsleysdigitalview.blogspot.com/2011/03/death-of-serendipity.html

Musings, rants and opinion on how digital is changing marketing. Thursday, February 26, 2009. The death of serendipity? A version of this was published in marketing magazine in Feb 2009; this piece looks at how the internet threatens to paint us into an intellectual corner. Eli Pariser of MoveOn also speaks about this at TED in 2011 (no link published yet). And although web-surfing rarely created the sort of benefits the three princes sought (wealth, kingdoms, marriage to beautiful princesses etc.), ...

2

Walmsley's Digital View: Apr 14, 2010

http://walmsleysdigitalview.blogspot.com/2010_04_14_archive.html

Musings, rants and opinion on how digital is changing marketing. Wednesday, April 14, 2010. The business of conversation on Twitter. 8216;Just setting up my twttr’, the first status update on Twitter was sent March 21st 2006 by co-founder Jack Dorsey; 130 years separated it from the first successful telephone call when Bell called “Mr. Watson, come here, I want to see you” and Watson heard each word distinctly, though history doesn’t note how irritated he probably felt. We don’t care about that&#46...

3

Walmsley's Digital View: Sep 25, 2008

http://walmsleysdigitalview.blogspot.com/2008_09_25_archive.html

Musings, rants and opinion on how digital is changing marketing. Thursday, September 25, 2008. Planning search for Christmas. This article was first published in marketing. If you’ve got children, you’ll know the degree of forward planning that goes into Christmas. Mine started early lobbying (landscape analysis, benchmarking) in August, and by mid-September, their campaign had moved into a fully active phase. First, what happened last time? Smart search advertisers create separate campaigns for Christma...

4

Walmsley's Digital View: Aug 14, 2008

http://walmsleysdigitalview.blogspot.com/2008_08_14_archive.html

Musings, rants and opinion on how digital is changing marketing. Thursday, August 14, 2008. Luxury goods are struggling to get online. A version of this piece was published in Marketing. 16% of the world now connects to the internet via broadband. But this small group represent 78% of the world’s earnings. When Tyler Brûlé did the rounds of super-premium brands as he worked on the development of the Monocle magazine/website, he expected to find dazzling on-brand websites and web-savvy marketing directors...

5

Walmsley's Digital View: Sep 11, 2008

http://walmsleysdigitalview.blogspot.com/2008_09_11_archive.html

Musings, rants and opinion on how digital is changing marketing. Thursday, September 11, 2008. Cross media deals, and the absence of the free lunch. A version of this piece was published in Marketing. As economic belts tighten, advertisers are looking with renewed vigour at getting the best from their media deals. Since the last recession, online has become a major medium – expected to overtake TV this year – and budgets are now substantial. Let’s look first at some of the bear-traps. The online display ...

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walmsleysdigitalview.blogspot.com

Walmsley's Digital View

Musings, rants and opinion on how digital is changing marketing. Wednesday, April 21, 2010. Agency Deals - how the industry has failed to grasp the digital opportunity. To understand why, we need to turn the clock back. When the great schism between media and creative agencies occurred twenty years ago, the key sales proposition of the newly created media agencies was value. They focused on screwing down rates, and delivering them with cheaper staff. Broadly an agency deal works like this. An amount ...

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