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Today's reality: Ferocious competition. Ever-narrowing margins. Climbing costs. Near-zero growth. Number of CUs declining. (. Click to see current Industry Overview. In the face of all this we see three critical strategic intentions that credit unions must yes, must. 1 Re-establish market relevanceas HELPING places! Credit unions are helping. Come across loud and clear! 2 Strive For High Performance status! Credit unions with more accounts-per-member generally show much higher ROAs. (See.

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Today's reality: Ferocious competition. Ever-narrowing margins. Climbing costs. Near-zero growth. Number of CUs declining. (. Click to see current Industry Overview. In the face of all this we see three critical strategic intentions that credit unions must yes, must. 1 Re-establish market relevanceas HELPING places! Credit unions are helping. Come across loud and clear! 2 Strive For High Performance status! Credit unions with more accounts-per-member generally show much higher ROAs. (See.

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Ward-Smith Home | ward-smith.com Reviews

https://ward-smith.com

Today's reality: Ferocious competition. Ever-narrowing margins. Climbing costs. Near-zero growth. Number of CUs declining. (. Click to see current Industry Overview. In the face of all this we see three critical strategic intentions that credit unions must yes, must. 1 Re-establish market relevanceas HELPING places! Credit unions are helping. Come across loud and clear! 2 Strive For High Performance status! Credit unions with more accounts-per-member generally show much higher ROAs. (See.

INTERNAL PAGES

ward-smith.com

1

Clarifying Your Role

http://www.ward-smith.com/2010/Virtual/slideShows/ss1_1.html

Go Virtual White Paper.

2

Presentations for CU Audiences

http://www.ward-smith.com/2010/Presentations/presentations.html

What's the most pressing issue facing credit unions today? Into long-term, full-service. Even CUNA's national research confirms that 40%-to-60% of members throughout the U.S. do most of their banking not. At their credit unions. But at other banking sources. And today, consumer banking is an. No longer is it difficult for people to find low-cost, easy access to credit; now it's the opposite problem too many sources! Credit, if anything, is too. Confirm your particular difference. As a banking source.

3

News & Notes

http://www.ward-smith.com/2010/News/news.html

Hey, It’s membersnot assets! Somebody said the other day: I see everything you do is gauged to the number of members a CU has, rather than how large it is asset-wise. Right on! How reassuring to see this point picked up. We’ve been pushing this particular boulder uphill for such a long timein the face of an apparent cast-in-concrete tendency within the industry to count assets first and foremost. Yep, the second CU is getting its members to saveand that’s getting the CU job done! See Who Is Making Money!

4

Market-Based Strategic Planning

http://www.ward-smith.com/2010/Planning/planning.html

Our approch to Strategic Planning is different from most. We call it. That’s because things are way too competitive out there! Fact is, you don't. Get to plan anything you want. Rather, if you hope to grow and succeed, you must develop strategies specifically for what the market calls for. You want to end up with a strategic. Think what that word means! Game plan aimed at achieving particular outcomes.rather than just a to-do list of projects for the coming year. There are.

5

What it Takes

http://www.ward-smith.com/2010/Virtual/virtual.html

Go Virtual White Paper. Our "Go Virtual" Service. We've been on the forefront of many evolutionary "happenings" for credit unions (marketing in general, share drafts in particular! And here we are again. Soon, almost all consumer banking will happen on the internet. It's a huge step beyond the branch-based operations so standard today. But we urge credit unions to shift gears in this particular direction. The sooner.the better! If you want to do this. Want to do this and you want to make it work.

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Today's reality: Ferocious competition. Ever-narrowing margins. Climbing costs. Near-zero growth. Number of CUs declining. (. Click to see current Industry Overview. In the face of all this we see three critical strategic intentions that credit unions must yes, must. 1 Re-establish market relevanceas HELPING places! Credit unions are helping. Come across loud and clear! 2 Strive For High Performance status! Credit unions with more accounts-per-member generally show much higher ROAs. (See.

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