sellingsb.blogspot.com
Selling to Small Business: 10 tips for marketing to SMEs
http://sellingsb.blogspot.com/2009/12/10-tips-for-marketing-to-smes.html
Selling to Small Business. Marketing insights for selling to the world's toughest market. From Rick Spence. Thursday, December 03, 2009. 10 tips for marketing to SMEs. According to the Toronto-based Executive Council on Small Business ( ECSB. Small business is already flooded with advertising and product information. So how do you get a business owner to give your marketing the attention it deserves? Senior vice-president Jeff Berry offers his Top 10 Tactics. Points 3 and 4. Entrepreneurs are older than ...
sellingsb.blogspot.com
Selling to Small Business: Selling seminars to small business
http://sellingsb.blogspot.com/2010/01/selling-seminars-to-small-business.html
Selling to Small Business. Marketing insights for selling to the world's toughest market. From Rick Spence. Monday, January 25, 2010. Selling seminars to small business. A consultant I know emailed me the other day to ask my opinion of a workshop he is thinking of holding for small business. I figure his success will all depend on how well he markets it: small-business owners are normally hard to draw out to attend seminars. They're just too busy. Which is one reason I often warn that the SME. Could you ...
sellingsb.blogspot.com
Selling to Small Business: Double your SME marketing effectiveness
http://sellingsb.blogspot.com/2012/03/double-your-sme-marketing-effectiveness.html
Selling to Small Business. Marketing insights for selling to the world's toughest market. From Rick Spence. Thursday, March 01, 2012. Double your SME marketing effectiveness. SMEs need so much help: with growth, strategic guidance, accounting support, management efficiency, procurement, IT, marketing communications, and employee management and motivation. Yet most entrepreneurs can only afford so much help at a time. With business owners by teaming up with other reputable sales organizations and service ...
sellingsb.blogspot.com
Selling to Small Business: Bad Ads 2010
http://sellingsb.blogspot.com/2010/04/bad-ads-2010.html
Selling to Small Business. Marketing insights for selling to the world's toughest market. From Rick Spence. Friday, April 09, 2010. In re-reading a recent issue of PROFIT, I was stunned by the sheer vacuity of some of the ads in the magazine. Advertising to small business owners isn't easy. You have to catch their eye with a compelling offer or graphic, make an emotional appeal to their needs and problems, and create a forceful case for your sophisticated, best-in-class solutions. BDO Dunwoody: A hig.
sellingsb.blogspot.com
Selling to Small Business: Passion Wanted: Small Business Week 2009
http://sellingsb.blogspot.com/2009/06/passion-wanted-small-business-week-2009.html
Selling to Small Business. Marketing insights for selling to the world's toughest market. From Rick Spence. Thursday, June 25, 2009. Passion Wanted: Small Business Week 2009. There are less than four months to go till Small Business Week, which runs from October 18 to 24 this year. The Business Development Bank, which owns the rights to SBW. Has selected as its theme, “. Your dream, your business, your passion. Although Small Business Week seems to be losing steam. Taking place in more than 60 countries ...
sellingsb.blogspot.com
Selling to Small Business: Sleepless in Small Business
http://sellingsb.blogspot.com/2008/07/sleepless-in-small-business.html
Selling to Small Business. Marketing insights for selling to the world's toughest market. From Rick Spence. Thursday, July 10, 2008. Sleepless in Small Business. An executive who markets to small business asked me the other day what’s keeping entrepreneurs awake at night. (You have to know your prospects’ problems before you can start marketing effectively to them.). The agony of recruiting good help;. The difficulty of holding on to good people when every other business is trying to lure them away;.
sellingsb.blogspot.com
Selling to Small Business: The Big Question
http://sellingsb.blogspot.com/2008/12/big-question.html
Selling to Small Business. Marketing insights for selling to the world's toughest market. From Rick Spence. Wednesday, December 24, 2008. You're trying to sell something to an entrepreneur. What's top of mind for him or her? Of course. (No points for getting that one right.). I was reminded of this when talking to a Western Canada business owner this week. "What can you do for me? Was his first question. "What else can you do for me? Was his second question. And his third. View my complete profile.
sellingsb.blogspot.com
Selling to Small Business: The Flesh and Blood Cash Machine
http://sellingsb.blogspot.com/2012/02/flesh-and-blood-cash-machine.html
Selling to Small Business. Marketing insights for selling to the world's toughest market. From Rick Spence. Wednesday, February 22, 2012. The Flesh and Blood Cash Machine. The other day an entrepreneur told me about a phone call he’d recently received from a local homeless charity. When he found out how much they were asking him to contribute, on behalf of his company, he had this to say:. So here’s the bottom line for charitable canvassers and vendors’ sales managers alike: Respect the pocke...Because s...
sellingsb.blogspot.com
Selling to Small Business: Never Assume Anything
http://sellingsb.blogspot.com/2010/09/never-assume-anything.html
Selling to Small Business. Marketing insights for selling to the world's toughest market. From Rick Spence. Tuesday, September 07, 2010. You've targeted a group of successful business owners for your sales pitch. You've sent them all the brochures, literature, emails or links promoting your products or services, and you've dangled various benefits and inducements to get them to read all that stuff. And now you're getting ready to close the deal. But wait! The chances are slim. I learned this the hard way.