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WPN forges new partnerships to deliver response in a digital world |
https://watsonphillipsnorman.wordpress.com/2011/12/02/wpn-forges-new-partnerships-to-deliver-response-in-a-digital-world
How does the weather affect response? WPN forges new partnerships to deliver response in a digital world. December 2, 2011. Our business is all about getting results. But as the world gets ever more digital, WPN needs to make sure it helps its clients get those results in digital media with the same success we achieve in off-line media as well. We have of course produced a lot of digital work over the past 12 months, but we would like to build on our current offering and take it to the next level. This e...
Has Olympic fever gone too far already? |
https://watsonphillipsnorman.wordpress.com/2011/08/18/has-olympic-fever-gone-too-far-already
Move over QR codes. How does the weather affect response? Has Olympic fever gone too far already? August 18, 2011. It’s now just a year until the UK host the Olympic games for the first time in 64 years. A lot of people are excited about this (even those people who felt robbed by the ticket ‘raffle’ system). And no doubt there were some crafty marketeers who thought that there would be a prime opportunity to piggy back Olympic fever in the coming months to garner interest in thier own products. We are al...
The real experience of brands |
https://watsonphillipsnorman.wordpress.com/2011/07/26/the-real-experience-of-brands
Waking up the words. Move over QR codes →. The real experience of brands. July 26, 2011. Do some brands have a particular time rather than a position? I believe that many brands will take a large degree of equity from the time and place in which they were experienced, rather than how and why they were experienced. Therefore the way you usually feel at the time you consume a product or service will act as a ‘frame of reference’ and have a disproportionate effect on how you feel about the brand. Now I’m su...
Move over QR codes |
https://watsonphillipsnorman.wordpress.com/2011/08/08/move-over-qr-codes
The real experience of brands. Has Olympic fever gone too far already? Move over QR codes. August 8, 2011. My colleague, Lucinda recently wrote a very insightful piece. On the merits and pitfalls of QR codes. But I must admit I’ve never quite seen the appeal of them. For me, they just represent a bit of a hassle with little reward. But more often than not, they just feel like an afterthought ‘. Why don’t we shove a QR code on the poster, that will make us look progressive. Google accelerated their inexor...
| Watson Phillips Norman | Page 2
https://watsonphillipsnorman.wordpress.com/page/2
Newer posts →. Facebook pitches social TV to the world. July 11, 2011. Facebook has to move with the times to survive, it must grow just like any other up and coming web based service, and it looks like they are going to give their best shot, by taking over our TV’s. Andy Mitchel, the SVP of Strategic Partner Development at Facebook, has said very recently. July 5, 2011. Everyone seems to be getting their knickers in a twist about Twitter analytics at the moment. Both. Have run hefty articles on its pote...
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watsonphillipsnorman.wordpress.com
| Watson Phillips Norman
WPN forges new partnerships to deliver response in a digital world. December 2, 2011. Our business is all about getting results. But as the world gets ever more digital, WPN needs to make sure it helps its clients get those results in digital media with the same success we achieve in off-line media as well. We have of course produced a lot of digital work over the past 12 months, but we would like to build on our current offering and take it to the next level. Social media specialist, Tamar. When it rain...
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