wavelengthmarketing.wordpress.com
Look at the big picture when building your brand | Wavelength Marketing
https://wavelengthmarketing.wordpress.com/2015/06/01/look-at-the-big-picture-when-building-your-brand
Marketing Insight from the Wavelength Team. Look at the big picture when building your brand. June 1, 2015. Branding is holistic. Take a step back from time to time. Brand strategy and more specifically brand building isn’t a piecemeal task. It’s a holistic and integrated process that requires careful thought, planning and organisation-wide engagement. If you’re interested in learning more about brand strategy and the bigger picture for your brand, why not get in touch? Associate your brand with a feeling.
wavelengthmarketing.wordpress.com
Craft an authentic brand story your market can relate to | Wavelength Marketing
https://wavelengthmarketing.wordpress.com/2015/08/01/craft-an-authentic-brand-story-your-market-can-relate-to
Marketing Insight from the Wavelength Team. Craft an authentic brand story your market can relate to. August 1, 2015. As humans we naturally orientate towards stories. Try to capitalise on this via your brand story. An earlier post outlined the important role part of our brain (the limbic system) plays in influencing choice via brand-related feelings recalled from memory. This part of the brain also deals with things like metaphors, intuition and stories. We’d be happy to hear from you. You are commentin...
wavelengthmarketing.wordpress.com
Introducing Wavey: Wavelength’s Brand Strategy Brains | Wavelength Marketing
https://wavelengthmarketing.wordpress.com/2015/01/01/introducing-wavey-wavelengths-brand-strategy-brains
Marketing Insight from the Wavelength Team. Introducing Wavey: Wavelength’s Brand Strategy Brains. January 1, 2015. The brains behind Wavelength Marketing…. He’ll be happy to help out. 10 Brand Metric Tips that Can Turn Sales Sceptics into Brand Buddies. There’s a lot more to a brand than a logo →. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. Interest...
wavelengthmarketing.wordpress.com
Associate your brand with a feeling | Wavelength Marketing
https://wavelengthmarketing.wordpress.com/2015/05/01/associate-your-brand-with-a-feeling
Marketing Insight from the Wavelength Team. Associate your brand with a feeling. May 1, 2015. Brand strategy should capitalise on the characteristics of the limbic system. Branding folk talk about feelings but not many understand why they are so important in the context of brand strategy. Neuroscience has helped brand marketers explain this with greater scientific rigour. Wavelength Comment: 5 barriers to exploring experiential. Look at the big picture when building your brand →. Enter your comment here.
everythingtechnologymarketing.blogspot.com
Everything Technology Marketing: The Top-10 B2B Marketing Trends for 2011
http://everythingtechnologymarketing.blogspot.com/2011/01/top-10-b2b-marketing-trends-for-2011.html
Your B2B Marketing Blog. The Top-10 B2B Marketing Trends for 2011. It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn. 3 - Focus on new business generation and revenue.
wavelengthmarketing.wordpress.com
Use employee, brand and financial metrics to measure brand performance | Wavelength Marketing
https://wavelengthmarketing.wordpress.com/2015/07/01/use-employee-brand-and-financial-metrics-to-measure-brand-performance
Marketing Insight from the Wavelength Team. Use employee, brand and financial metrics to measure brand performance. July 1, 2015. Don’t focus purely on financial metrics when measuring brand performance. Most marketing executives employ a flawed brand performance model. They agonise over financial metrics like ROI, profit, EBITDA, revenue, etc. These are important but more informed marketers consider employee and brand metrics. Why do they take a more holistic and balanced approach? You are commenting us...
wavelengthmarketing.wordpress.com
Wavelength Comment: How to inspire loyalty in the digital world | Wavelength Marketing
https://wavelengthmarketing.wordpress.com/2015/04/15/how-to-inspire-loyalty-in-the-digital-world-wavelength-comment-in-the-marketer-magazine
Marketing Insight from the Wavelength Team. Wavelength Comment: How to inspire loyalty in the digital world. April 15, 2015. Social Media and Branding. Wavelength’s Darren Coleman was recently asked to comment on how brands can inspire loyalty in the digital age by The Marketer Magazine. The full article can be viewed here. Is loyalty wishful thinking in the digital age? Key points Wavelength’s Darren Coleman makes are:. You could be better served investing your marketing budget elsewhere. Encourage your...
wavelengthmarketing.wordpress.com
Wavelength Comment: 5 barriers to exploring experiential | Wavelength Marketing
https://wavelengthmarketing.wordpress.com/2015/04/24/wavelength-comment-5-barriers-to-exploring-experiential
Marketing Insight from the Wavelength Team. Wavelength Comment: 5 barriers to exploring experiential. April 24, 2015. Wavelength’s Darren Coleman was recently asked to comment on how brands can explore experiential campaigns by The Marketer Magazine. The full article can be viewed here. Experiential marketing provides great opportunities for brands to express their personality and engage with customers. The key points Wavelength’s Darren Coleman makes are:. Construction equipment manufacturers Caterpilla...
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