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terrygorry.blogspot.com

Terry Gorry: Ben Dunne Gyms Radio Campaign-Lessons to Be Learned for Your Small Business

http://terrygorry.blogspot.com/2014/07/ben-dunne-gyms-radio-campaign-lessons.html

Terry Gorry, Irish solicitor, Copywriter, writes about law, small business, slices of Irish life. And words that persuade. Sunday, July 13, 2014. Ben Dunne Gyms Radio Campaign-Lessons to Be Learned for Your Small Business. Ben Dunne's recent radio campaign to promote his gyms' business was pathetic. The punch line of his radio advertising was. If Dunne can't do it, it can't be done". What exactly is that? Some old saw he might have heard as a child? A meaningless play on words? We know that losing weight...

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Terry Gorry: Why Twitter and Facebook are Perfect for Cowards and Bullies

http://terrygorry.blogspot.com/2014/01/why-twitter-and-facebook-are-perfect.html

Terry Gorry, Irish solicitor, Copywriter, writes about law, small business, slices of Irish life. And words that persuade. Saturday, January 4, 2014. Why Twitter and Facebook are Perfect for Cowards and Bullies. An Irish teacher brought Twitter to the High Court on New Year's eve. She was looking for Twitter to remove an impersonating account. The account contained defamatory and offensive sexually related material about the teacher and her mother. Twitter ignored their request. They are also faced with ...

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Terry Gorry: July 2014

http://terrygorry.blogspot.com/2014_07_01_archive.html

Terry Gorry, Irish solicitor, Copywriter, writes about law, small business, slices of Irish life. And words that persuade. Sunday, July 13, 2014. Ben Dunne Gyms Radio Campaign-Lessons to Be Learned for Your Small Business. Ben Dunne's recent radio campaign to promote his gyms' business was pathetic. The punch line of his radio advertising was. If Dunne can't do it, it can't be done". What exactly is that? Some old saw he might have heard as a child? A meaningless play on words? We know that losing weight...

terrygorry.blogspot.com

Terry Gorry: January 2014

http://terrygorry.blogspot.com/2014_01_01_archive.html

Terry Gorry, Irish solicitor, Copywriter, writes about law, small business, slices of Irish life. And words that persuade. Thursday, January 23, 2014. The 7 Principles of Persuasion (And How to Put Them to Work in Your Business). The serpent knew about persuasion. He was the first-tricking Eve into eating fruit from the forbidden tree in the Garden of Eden. Not a lot has changed in over 2,000 years. The psychology of persuasion hasn’t anyway. But I will make it easy for you…. These 7 principles are.

terrygorry.blogspot.com

Terry Gorry: 1,000 Leaflets, 2 Slovaks, a Rainy Kinnegad-And 4 New Clients

http://terrygorry.blogspot.com/2014/06/1000-leaflets-2-slovaks-rainy-kinnegad.html

Terry Gorry, Irish solicitor, Copywriter, writes about law, small business, slices of Irish life. And words that persuade. Monday, June 2, 2014. 1,000 Leaflets, 2 Slovaks, a Rainy Kinnegad-And 4 New Clients. You will read and hear plenty of old guff about “digital marketing”. Funnily enough, a lot of it is written by people who don’t actually practice what they preach. They call themselves “social media managers”. I have obtained 4 new clients as a direct result. The average spend for the new clients...

terrygorry.blogspot.com

Terry Gorry: The 7 Principles of Persuasion (And How to Put Them to Work in Your Business)

http://terrygorry.blogspot.com/2014/01/the-7-principles-of-persuasion-and-how.html

Terry Gorry, Irish solicitor, Copywriter, writes about law, small business, slices of Irish life. And words that persuade. Thursday, January 23, 2014. The 7 Principles of Persuasion (And How to Put Them to Work in Your Business). The serpent knew about persuasion. He was the first-tricking Eve into eating fruit from the forbidden tree in the Garden of Eden. Not a lot has changed in over 2,000 years. The psychology of persuasion hasn’t anyway. But I will make it easy for you…. These 7 principles are.

terrygorry.blogspot.com

Terry Gorry: December 2013

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Terry Gorry, Irish solicitor, Copywriter, writes about law, small business, slices of Irish life. And words that persuade. Friday, December 13, 2013. Why Trusts are Becoming Sexy in Ireland. What my mother told me recently stunned me. We were talking about the property price crash, the huge and unsustainable debt burden faced by ordinary hard working people, negative equity, and so on. He built the house; they paid him. I envied the simplicity of this arrangement…not to mention the avoidance of debt.

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Terry Gorry: The Most Important Weapon to Market Your Business

http://terrygorry.blogspot.com/2014/01/the-most-important-weapon-to-market.html

Terry Gorry, Irish solicitor, Copywriter, writes about law, small business, slices of Irish life. And words that persuade. Sunday, January 12, 2014. The Most Important Weapon to Market Your Business. A man from outside Thurles came to my office in November. He didn’t drive. He got the train to Heuston station, the Luas down to Busaras, and a Bus Eireann bus to Enfield. All because of what I had written on the home page of my website. What an excellent speech! The ability to persuade and influence your re...

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Terry Gorry: The Garth Brooks Guide to Debt Relief

http://terrygorry.blogspot.com/2014/07/the-garth-brooks-guide-to-debt-relief.html

Terry Gorry, Irish solicitor, Copywriter, writes about law, small business, slices of Irish life. And words that persuade. Saturday, July 12, 2014. The Garth Brooks Guide to Debt Relief. There was a man in Nashville during the week with an unusual way of negotiating. And it struck me that it could be a great way of getting a deal on unsustainable debt. It certainly had the underrated benefit of simplicity. The simplicity of this strategy didn't escape me. I'm quick enough on the uptake. I will tell him, ...

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Terry Gorry: About

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Terry Gorry, Irish solicitor, Copywriter, writes about law, small business, slices of Irish life. And words that persuade. I write about all kinds of stuff on this blog but mainly small business in Ireland, law, and how to use words to market and grow your business. I am an Irish solicitor and have been an entrepreneur and business owner in Ireland since 1986. I am also a copywriter. I write stuff intended to persuade people to take a certain course of action. Small business in Ireland. Or you can use my.