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eurobest and DMA honours for Weber Shandwick London - Weber Shandwick EMEA
http://www.webershandwickemea.com/2016/12/08/eurobest-dma-honours-weber-shandwick-london
Eurobest and DMA honours for Weber Shandwick London. Over the last week, teams in London and their clients have won coveted industry recognition in the form of five eurobest and three DMA awards. This follows on from recent success at ICCO Global and The Drum Social Media Awards. Brutal Cut for ActionAid. Awarded Silver and Bronze in Interactive. Awarded Silver in PR. The Alphabet of Illiteracy for Pearson. Awarded Silver in Healthcare. Campaign delivered in partnership with FCB Inferno).
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When is it time to silence the bells and whistles? - Weber Shandwick EMEA Blog
http://blog.webershandwickemea.com/2015/07/20/when-is-it-time-to-silence-the-bells-and-whistles
When is it time to silence the bells and whistles? Here’s a dilemma for you. Over the past year, a team I’ve been leading has been working for a public sector client on a campaign to raise awareness, mainly among health professionals, of the needs of a particular client group. The project that the campaign supported was limited in terms of time and money: once the funding ran out, the work would come to an end. From the outset, the latter direction felt right to us. The first step was to invest in resear...
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Weber Shandwick EMEA Blog - Page 2 of 14 - EMEA Blog
http://blog.webershandwickemea.com/page/2
Weber Shandwick EMEA Blog. The dizzying pace of innovation in China. Our insights into technological change and adoption in China, from Schenzen, The Silicon Valley of Hardware , to WeChat and Weibo. The human business of social media. In our second post from Social Media Week London, Sarah Tran finds that human connection through social storytelling is a constant in a fast-moving world. How to feed-proof brand stories on social, mobile and video. Social Media Week: the preview. A strategy for the future.
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Defining the ‘Social’ in Corporate Social Responsibility - Weber Shandwick EMEA Blog
http://blog.webershandwickemea.com/2015/07/07/defining-the-social-in-corporate-social-responsibility
Defining the ‘Social’ in Corporate Social Responsibility. Corporate citizenship has evolved. It’s gone from being a risk-mitigating nice-to-do, to an innovation-focused business driver that is an authentic expression of the brand for many companies. So the business case for CR is, on many levels, well-established. But latterly a far bigger role has been emerging for corporate citizenship, beyond charitable donations, community development initiatives and environmental impact. It’s becoming an importa...
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Why it’s time for PR to leave labels behind - Weber Shandwick EMEA Blog
http://blog.webershandwickemea.com/2015/08/04/why-its-time-for-pr-to-leave-labels-behind
Why it’s time for PR to leave labels behind. In an industry where you’re only as good as your last campaign, a week in PR is a long time. So, four weeks into a new role, after a whistle stop tour that started at the Cannes Lions and has taken in key client and new business assignments along the way, I’m reflecting on the learnings a modern communicator can take from a week at Cannes. Cannes 2015 was the year of the social experiment. At the. The festival and fringe provided the usual brain-fizzing roller...
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What business can learn from British Summer Time fun - Weber Shandwick EMEA Blog
http://blog.webershandwickemea.com/2015/07/02/what-businesses-can-learn-from-british-summer-time-fun
What business can learn from British Summer Time fun. There’s nothing quite like the British summer time. We leap from one excitement to another as Glastonbury gives way to Wimbledon, the Ashes runs parallel with the Proms, and 1,001 other festivals and celebrations, free and ticketed, take place up and down the land. Cricket, similarly, proved stubborn in its defence of the old order. After numerous ballots, 70% of MCC members eventually voted to allow female membership in September 1998, ending 212...
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Cannes 2015: PR in the penthouse... - Weber Shandwick EMEA Blog
http://blog.webershandwickemea.com/2015/07/15/cannes-2015-pr-in-the-penthouse
Cannes 2015: PR in the penthouse…. By Jan Dirk Kemming. It might have been coincidence, but spending the final judging day in Cannes Palais’ penthouse felt symbolic: PR has grown to be a respected and highly-valued category in the Cannes Lions, with a record-breaking number of entries (1,969 this year) and 50% of all entries coming from PR agencies applying for their Lions – an all-time-high. Earned trust with authenticity. PR prioritised in the strategic planning process and not just an outcome. We need...
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Innovate? Yes we Cannes. - Weber Shandwick EMEA Blog
http://blog.webershandwickemea.com/2015/07/29/innovate-yes-we-cannes
By Maja Pawinska Sims. Cannes blew me away. It was my first time at the International Festival of Creativity this year, and my two-day pass to the inaugural Lions Innovation festival-within-a-festival was an eye-opener, in all ways. From Pepper the emotional robot helping to present his own session on the Inspiration Stage, to the legendary jeroboams of rosé on the Carlton Terrace as Lions winners celebrated their awards late into the night, Cannes lived up to its reputation for one “wow! Not only that: ...
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