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creative-copywriter.co.uk

October, 2014 | Creative Copywriter

http://www.creative-copywriter.co.uk/2014/10

A blog about all things advertising. Archive for October, 2014. Is the art of copywriting dead? Some interesting contrasts in this video between old and young copywriters. The former seem pessimistic but passionate, the latter positive but more passive. I tend to agree with the oldies that copywriting is not what it used to be, but then young talent doesn’t get anything like the same amount of time to create concepts […]. Posted on October 29, 2014 at 1:32 pm by Nigel Fletcher Permalink.

creative-copywriter.co.uk

July, 2013 | Creative Copywriter

http://www.creative-copywriter.co.uk/2013/07

A blog about all things advertising. Archive for July, 2013. Freelance copywriters and sales-letter scams. Like most freelance copywriters my working life is one of feast and famine. Sometimes the phone and inbox are working overtime with enquiries other times there might as well be tumbleweed blowing through the office. However, one of the pleasures of being freelance as opposed to employed is that you only have to do […]. Posted on July 15, 2013 at 5:38 pm by Nigel Fletcher Permalink. Ikea R.I.P.

creative-copywriter.co.uk

Ikea R.I.P | Creative Copywriter

http://www.creative-copywriter.co.uk/2015/05/13/ikea-r-i-p

A blog about all things advertising. Ikea R.I.P. The advertising industry is notorious for nicking ideas from art and sometimes it works even if for people of a certain generation Bach’s Air on a G String will be forever associated with Hamlet’s malodorous cigars. But sometimes things can go awry. Am I the only one who is disturbed by Ikea’s recent commercial for beds with a voiceover courtesy of William Shakespeare? The words are edited from that sublime speech by Prospero in the Tempest:.

creative-copywriter.co.uk

March, 2014 | Creative Copywriter

http://www.creative-copywriter.co.uk/2014/03

A blog about all things advertising. Archive for March, 2014. Telling it how it is. Here’s a chance to hear the views of one of the most original voices of advertising in the UK. In this podcast for The Drum, the urbane Sir John Hegarty pulls no punches in dissecting the state of the industry today. He also muses on teaming up with people who have funny surnames and is […]. Posted on March 17, 2014 at 11:50 am by Nigel Fletcher Permalink. WordStorm – freelance copywriting. Ikea R.I.P. Telling it how it is.

creative-copywriter.co.uk

April, 2013 | Creative Copywriter

http://www.creative-copywriter.co.uk/2013/04

A blog about all things advertising. Archive for April, 2013. Sick of ad clichés? This is a clever commercial by spread and cheese manufacturer Kerry Low Low which uses the stereotypes of women in food commercials to sell its own product. But will it mean these stereotypes will never be used again? Posted on April 25, 2013 at 11:28 am by Nigel Fletcher Permalink. WordStorm – freelance copywriting. Website Writer – for content & SEO. Ikea R.I.P. Is the art of copywriting dead? Telling it how it is.

wordstorm.co.uk

Freelance Copywriter - Advertorials

http://www.wordstorm.co.uk/advertorial-copywriting.htm

TV, Video and Radio Scripts. Sales Letters and Direct Mail. An advertorial is exactly what it sounds: a cross between an advert and editorial, and as such takes a fair degree of skill to write. If you employ me as your advertorial copywriter, I’ll be able to give it the perfect balance between promoting your product or service and making it sound as if it is written as objectively as an editorial piece in the publication. How can I help? Get i n touch. Or call 0121 440 1465.

wordstorm.co.uk

Freelance Copywriter - website content copywriting

http://www.wordstorm.co.uk/website-copywriting.htm

TV, Video and Radio Scripts. Sales Letters and Direct Mail. Copywriting for Web Sites and SEO. Of course you want your website to look great, but it is the words that do the real work attracting and keeping visitors as well as helping you achieve a better ranking on the search engines. I’m a freelance copywriter who knows all about writing content, having worked on literally scores of websites, for a wide variety of clients, ranging from international corporations to one-man-bands. How can I help? If you...

wordstorm.co.uk

Freelance Copywriter - newsletters

http://www.wordstorm.co.uk/newsletter-copywriting.htm

TV, Video and Radio Scripts. Sales Letters and Direct Mail. A copywriter for newsletters and in-house magazines. Newsletters and in-house magazines need to do two things: inform and entertain. As a freelance copywriter I can combine the two to make sure your publication gets read with keen interest rather than treated as yet another routine corporate communication. How can I help? If youre at the thinking stage for a new mag or newsletter, why not brief me to come up with the right name for it?

wordstorm.co.uk

Freelance Copywriter - Press Releases

http://www.wordstorm.co.uk/press_releases.htm

TV, Video and Radio Scripts. Sales Letters and Direct Mail. Good PR is all about getting the right angle on a story one that excites your public’s imagination and gets them wanting to know more. Of course, today’s Press Releases are as likely to be found on the web as in a magazine or newspaper but the essential principles remain the same. Combining great story telling with a subtle sell is an attribute you’re most likely to find in a seasoned freelance copywriter. So please don’t hesitate to contact...

wordstorm.co.uk

Freelance Copywriter - recruitment advertising

http://www.wordstorm.co.uk/recruitment-copywriter.htm

TV, Video and Radio Scripts. Sales Letters and Direct Mail. A copywriter for recruitment advertising. Having been employed as a freelance copywriter for a number of leading recruitment agencies in the past, I have acquired the skills to transform a dry job-description into an ad that motivates potential candidates to respond. How can I help? If you need it, I can bring creative advertising skills to recruitment advertising and provide compelling headline and visual ideas. Get i n touch.