bokardo.com
The experience is the product
http://bokardo.com/archives/experience-product
The experience is the product. There is your product and then there is the experience someone has using your product. It’s easy to see the difference from afar, but to the person using your product they are one in the same. This cannot be understated. Every interaction with your product/service/company matters and becomes part of the product experience. Published: January 31st, 2014. What to Wear Daily. The difference between good and great. Steve Jobs on product design. Written by Joshua Porter.
bokardo.com
What it means when a client says “Pop”
http://bokardo.com/archives/what-is-means-when-a-client-says-pop
What it means when a client says “Pop”. I was in a meeting the other day when someone said “I think we need to make the logo bigger. It needs to pop”. I looked askance…pop? What on Earth does “pop” mean? Does it mean that you literally hear a noise when you look at it? Probably not. Does it mean that the logo actually animates a popping action when its loaded? Again, probably not. These two common meanings of the word, I daresay the most common, are not what the person meant. Non-designers use lots of in...
bokardo.com
Comic: Is it Useful?
http://bokardo.com/archives/comic-is-it-useful
Comic: Is it Useful? Published: May 24th, 2007. What to Wear Daily. Be prepared for your day. A daily email that delivers clothing recommendations and other helpful info based on the weather. Remarkably useful. It's free to sign up. How to Design for Word-of-Mouth. Facebook and Circles of Relationships. Bokardo.com is a blog about product design. Written by Joshua Porter. Co-founder of the product design/dev shop Rocket Insights. Principles of Product Design. Principles of User Interface Design.
bokardo.com
Go after feedback with a club
http://bokardo.com/archives/go-feedback-club
Go after feedback with a club. Jack London, the author of. The Call of the Wild. Was talking about writing when he said “You can’t wait for inspiration. You have to go after it with a club.”. The product design equivalent is:. You can’t wait for feedback. You have to go after it with a club. Example: recently I was talking with a friend about how they use What to Wear. So that was an extremely important lesson for me to learn…I’ve got to go after feedback with a club. Published: August 16th, 2014.
bokardo.com
In detail: Square’s email receipt and feedback flow
http://bokardo.com/archives/details-squares-email-receipt-and-feedback-flow
In detail: Square’s email receipt and feedback flow. Since paper receipts aren’t very useful these days, I’ve been choosing recently to have my receipts emailed to me. The other week I filled out my email address on a Square checkout device at my local coffee house (Atomic Cafe) and didn’t think much of it. But when I read the email receipt later I noticed that the Square designers had very nicely embedded a feedback flow into the email. Feedback is embedded into the receipt. It would help us blah blah b...
bokardo.com
The Difference between a Recommendation and an Ad
http://bokardo.com/archives/the-difference-between-a-recommendation-and-an-ad
The Difference between a Recommendation and an Ad. A quick thought regarding Facebook’s new Social Ads. Is something you get from someone who knows something about you. They have seen an item of interest and thought that you might gain some use by it. They give their recommendation freely, knowing that it may do you some good, expecting nothing in return other than perhaps a “thank you”. Recommendations are thus. The primary reason for a recommendation is a need on the receiver’s side. As long as they ac...
uxsisters.com
[User Testing Tips] Using Real Data in Mockups
http://www.uxsisters.com/2014/10/real-data-in-mockups
About Molly and Rachel. User Testing Tips] Using Real Data in Mockups. Fa icon="calendar"] Oct 16, 2014 10:50:00 AM / by Molly Wolfberg. Us user researchers love to say, test often, test always. It’s rarely too early to test a design, whether it be scribbled on a napkin or a clickable mockup. If you’re ever looking to test an early stage mockup, we’ve seen huge success with including your users’ real data in the mockup. What counts as real data? Do I even have time for this? On average, I would say it ta...
bokardo.com
The Problem with Social Media Marketing
http://bokardo.com/archives/the-problem-with-social-media-marketing
The Problem with Social Media Marketing. I was reading a blog today and found this recommendation:. 8220;leverage social tools to create buzz and demand for your product”. I don’t know exactly what was meant by this, but it sounds like causation: that if. You use social tools to talk to your customers then. You’ll increase buzz and demand. But people who are considering hiring social media marketers need to know that there is more to it. What the opinion was in the first place…. I’ve seen other rec...
bokardo.com
Creating Engaged and Passionate Users, Part 1
http://bokardo.com/archives/creating-engaged-and-passionate-users-part-1
Creating Engaged and Passionate Users, Part 1. With the rise of the Social Web as a primary channel for many businesses, creating engaged and passionate users becomes a primary problem…my friend Christine Perfetti of Perfetti Media recently interviewed me about how to incorporate social features into social applications. Here’s part 1 of our discussion. Christine: In the first edition of your book, […]. In the first edition of your book, Designing for the Social Web. There are five main stages that users...