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What Would Bernbach Do?

The industry discusses an advertising legend

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What Would Bernbach Do? | whatwouldbernbachdo.com Reviews
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The industry discusses an advertising legend
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1 launching talent
2 by bob scarpelli
3 should
4 why bernbach matters
5 say something
6 visit ddb com
7 wwbd
8 coupons
9 reviews
10 scam
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launching talent,by bob scarpelli,should,why bernbach matters,say something,visit ddb com,wwbd
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What Would Bernbach Do? | whatwouldbernbachdo.com Reviews

https://whatwouldbernbachdo.com

The industry discusses an advertising legend

SUBDOMAINS

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Say Something

Http:/ saysomething.whatwouldbernbachdo.com/post/19235131079/impossible. IMPOSSIBLE. Nothing is impossible, the word itself says I’M POSSIBLE /Audrey Hepburn. Http:/ saysomething.whatwouldbernbachdo.com/post/18904328376/what-bernbach-did-say. Http:/ saysomething.whatwouldbernbachdo.com/post/18901686427/read-also-is-a-four-letter-word. Also is a four letter word,however we remember the other popular ones. However,the reading habit is going down in India . Http:/ saysomething.whatwouldbernbachdo.co...Rdquo...

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What Would Bernbach Do? — Say Something

http://whatwouldbernbachdo.com/post/17607710722/say-something

February 14, 2012. Ldquo;It’s not just what you say that stirs people. It’s the way that you say it.”. Bill Bernbach certainly knew how to say things. He loved advertising and communications. He felt that the people who worked in this business had the power to change things. And maybe even, make the world a better place. If his words inspire you, say so. Post renderings of your favorite Bernbachism under The writing is on the wall.

2

What Would Bernbach Do? — Why Bernbach Matters

http://whatwouldbernbachdo.com/post/17607739933/why-bernbach-matters

February 14, 2012. Keith Reinhard, Chairman Emeritus DDB Worldwide speaks to CCNY students. Here’s an excerpt from Keith’s speech:. Why do I believe Bernbach should matter to you? Lsquo;I warn you against believing that advertising is a science.’. Adapt your techniques to an idea, not an idea to your techniques.’. There are two attitudes you can wear that of cold arithmetic or that of warm, human persuasion. I will urge the latter on you.’. And finally, I hope you’ll rise to this challenge:.

3

What Would Bernbach Do? — Swedish working model turns planning on its head

http://whatwouldbernbachdo.com/post/44870912038/swedish-working-model-turns-planning-on-its-head

March 8, 2013. Swedish working model turns planning on its head. By David Sandström, CEO DDB Stockholm. DDB Stockholm has the largest planning department in Sweden today. And planning is seen as critically important area for the agency’s development. So why is our agency, famed for its work with VW's The Fun Theory. And the Swedish Armed Forces. Reinventing and reshuffling the traditional account planning roles? We need to aid free exploration of ideas, thoughts and options from the start, without imposi...

4

What Would Bernbach Do? — Why Bernbach Matters – Students Weigh In

http://whatwouldbernbachdo.com/post/17607725113/why-bernbach-matters-students-weigh-in

February 14, 2012. Why Bernbach Matters – Students Weigh In. Following Keith Reinhard’s lecture at CCNY, students shared their thoughts with us on Bill Bernbach, advertising today and why Bernbach still matters in the future. Listen to what they think we’re doing right - and wrong. Hear more from CCNY Lecturer David Harris.

5

What Would Bernbach Do? — Testing. Testing. Testing.

http://whatwouldbernbachdo.com/post/20795767638/testing-testing-testing

April 9, 2012. Testing. Testing. Testing. I have always maintained that pre-testing in the form of focus groups can be valuable; we can use those customer insights and opinions to sharpen an idea, to focus it, to make it more compelling. But what if we blindly let “the customer decide”? What if fifty people in a focus group kill a good idea? Ask yourself: Do we have the right fifty people? Are group dynamics swaying the conversation one way or another? I do an ad. I show it to my wife. Then I sho...Testi...

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Say Something — “Our job is to bring the dead facts to life.”

http://saysomething.whatwouldbernbachdo.com/post/13458401648/our-job-is-to-bring-the-dead-facts-to-life

Share your favorite quotes, tell us why they inspire you, gift a book of Bill's quotes to someone who needs it. There's a quote for that. The writing is on the wall. This book is for you. January 20, 2012. Ldquo;Our job is to bring the dead facts to life.”. Ldquo;Our job is to bring dead facts to life.”. Every year hundreds, if not thousands of banks across America promise their customers free checking. The promotion is so old it’s practically become white noise. Ldquo;Word of mouth is the best medium of...

saysomething.whatwouldbernbachdo.com saysomething.whatwouldbernbachdo.com

Say Something — What Bernbach did say

http://saysomething.whatwouldbernbachdo.com/post/18904328376/what-bernbach-did-say

Share your favorite quotes, tell us why they inspire you, gift a book of Bill's quotes to someone who needs it. There's a quote for that. The writing is on the wall. This book is for you. March 7, 2012. What Bernbach did say. 0 Likes Filed under: text. What Would Bernbach Do?

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Say Something — The writing is on the wall

http://saysomething.whatwouldbernbachdo.com/post/13458462345/the-writing-is-on-the-wall

Share your favorite quotes, tell us why they inspire you, gift a book of Bill's quotes to someone who needs it. There's a quote for that. The writing is on the wall. This book is for you. January 28, 2012. The writing is on the wall. Ad folks often tell us of a favorite Bernbach quote they have tacked to the wall in their office. Often it’s one that’s traveled with them throughout their careers. And many of Bill’s quotes adorn the halls of DDB offices around the world. What Would Bernbach Do?

billbernbachsaid.com billbernbachsaid.com

Bill Bernbach Said | Bernbach Now

http://www.billbernbachsaid.com/bernbach-now.html

The best way to share his ideas is. To let him speak for himself. It all started with Bill Bernbach. He is the father of the Creative Revolution. He changed the way the advertising industry talked to consumers and to each other. He was the first to really team up copywriters and art directors. Bill taught us that talent should come from anywhere. And that advertising is not a science, but an art - the art of persuasion. In this spirit I am launching "What Would Bernbach Do? This website, and all of its c...

saysomething.whatwouldbernbachdo.com saysomething.whatwouldbernbachdo.com

Say Something

http://saysomething.whatwouldbernbachdo.com/page/2

Http:/ saysomething.whatwouldbernbachdo.com/post/13458401648/our-job-is-to-bring-the-dead-facts-to-life. Ldquo;Our job is to bring dead facts to life.”. Every year hundreds, if not thousands of banks across America promise their customers free checking. The promotion is so old it’s practically become white noise. Ldquo;I warn you against believing that advertising is a science”. Ldquo;Word of mouth is the best medium of all.”. One of the best examples to illustrate just how true this Bernbach quote is an...

saysomething.whatwouldbernbachdo.com saysomething.whatwouldbernbachdo.com

Say Something — Submit

http://saysomething.whatwouldbernbachdo.com/submit

Share your favorite quotes, tell us why they inspire you, gift a book of Bill's quotes to someone who needs it. There's a quote for that. The writing is on the wall. This book is for you. 0 Likes Filed under: text. What Would Bernbach Do?

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Bill Bernbach Said

http://www.ddb.com/BillBernbachSaid

The best way to share his ideas is. To let him speak for himself. The Story Behind the Book. What Would Bernbach Do. DDB Worldwide Communications Group Inc. US-EU/Swiss Safe Harbor Privacy Policy. DDB Worldwide Communications Group Inc. ( DDB ) respects privacy and operates within the Safe Harbor Principles published by the US Department of Commerce and described at http:/ www.export.gov/safeharbor/. DDB will provide individuals Notice of the purposes and uses of the information collected and the choices...

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Say Something — DDB Bernbach “kroofka” - DDB WarsawDDB Warsaw has...

http://saysomething.whatwouldbernbachdo.com/post/19681397222/ddb-bernbach-kroofka-ddb-warsaw-ddb-warsaw-has

Share your favorite quotes, tell us why they inspire you, gift a book of Bill's quotes to someone who needs it. There's a quote for that. The writing is on the wall. This book is for you. March 21, 2012. DDB Bernbach “kroofka” - DDB Warsaw. DDB Warsaw has it’s milky fudges with Bill Bernbach’s quotes inside. The “kroofkas” are beeing served during the meetings. 0 Likes Filed under: There's a quote for that,. What Would Bernbach Do?

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What Would Bernbach Do?

Swedish working model turns planning on its head. March 8, 2013. By David Sandström, CEO DDB Stockholm. DDB Stockholm has the largest planning department in Sweden today. And planning is seen as critically important area for the agency’s development. So why is our agency, famed for its work with VW's The Fun Theory. And the Swedish Armed Forces. Reinventing and reshuffling the traditional account planning roles? We need to aid free exploration of ideas, thoughts and options from the start, without imposi...

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