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Friday, 5 August 2011. Advertising, history of Advertising and Evolution in Pakistan. Perhaps the event that provided the greatest push for advertising as we understand it was the invention of the newspaper in the early seventeenth century. It was in conjunction with the newspaper that the word advertisement first came into use. It was used as a heading for the commercial announcements section of the news. But what is taste? RAMIFICATIONS OF COMMERCIALIZED COMM:. According to certain authors, there are s...

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Mass Communication | whizmasscomm.blogspot.com Reviews

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Friday, 5 August 2011. Advertising, history of Advertising and Evolution in Pakistan. Perhaps the event that provided the greatest push for advertising as we understand it was the invention of the newspaper in the early seventeenth century. It was in conjunction with the newspaper that the word advertisement first came into use. It was used as a heading for the commercial announcements section of the news. But what is taste? RAMIFICATIONS OF COMMERCIALIZED COMM:. According to certain authors, there are s...

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Mass Communication | whizmasscomm.blogspot.com Reviews

https://whizmasscomm.blogspot.com

Friday, 5 August 2011. Advertising, history of Advertising and Evolution in Pakistan. Perhaps the event that provided the greatest push for advertising as we understand it was the invention of the newspaper in the early seventeenth century. It was in conjunction with the newspaper that the word advertisement first came into use. It was used as a heading for the commercial announcements section of the news. But what is taste? RAMIFICATIONS OF COMMERCIALIZED COMM:. According to certain authors, there are s...

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whizmasscomm.blogspot.com

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Mass Communication: ETHICS IN ADVERTISING

http://www.whizmasscomm.blogspot.com/2011/08/ethics-in-advertising.html

Friday, 5 August 2011. Image' of some person, group, or entity). In many cases, though, it is a technique or instrument employed by one or both of these. Subscribe to: Post Comments (Atom). Advertising, history of Advertising and Evolution . Complaints of critics against advertising and crit. ADVERTISING AGENCY AND ITS BASIC FUNCTION. Selection Criteria of An Advertising Agency. Qualities for selection of Media for Advertising. Aggression and its Influences. Theory of Frustration - Instinct Theory. Pakis...

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Mass Communication: Qualities for selection of Media for Advertising

http://www.whizmasscomm.blogspot.com/2011/08/qualities-for-selection-of-media-for.html

Friday, 5 August 2011. Qualities for selection of Media for Advertising. QUALITIES To determine which medium we should use to advertise our product we must first understand our target market. This includes the following:. Knowing who they are:. Who are the final decision makers. What the competition is doing. SELECTING THE CORRECT MEDIA. The next step is to determine which medium type (TV, Radio, Display Ads) will reach your desired targets. Primary and Secondary Target Audience. Because the budget deter...

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Mass Communication: Complaints of critics against advertising and critical analysis of the advertising effects on societal economic aspects

http://www.whizmasscomm.blogspot.com/2011/08/complaints-of-critics-against.html

Friday, 5 August 2011. Complaints of critics against advertising and critical analysis of the advertising effects on societal economic aspects. John Kenneth Galbraith’s supposed dependence effect holds that needs, wants, tastes, and demand are all dependent on, and therefore are created by, the process of production, especially advertising:. Advertising, this third complaint states, offends good taste and needs to be banned from the airwaves or, at least, more tightly regulated:. But what is taste? The r...

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Mass Communication: Advertising, history of Advertising and Evolution in Pakistan

http://www.whizmasscomm.blogspot.com/2011/08/advertising-history-of-advertising-and.html

Friday, 5 August 2011. Advertising, history of Advertising and Evolution in Pakistan. Perhaps the event that provided the greatest push for advertising as we understand it was the invention of the newspaper in the early seventeenth century. It was in conjunction with the newspaper that the word advertisement first came into use. It was used as a heading for the commercial announcements section of the news. 26 March 2012 at 02:49. To know more about courses in Advertising. 24 April 2013 at 19:52. Like you...

5

Mass Communication: Selection Criteria of An Advertising Agency

http://www.whizmasscomm.blogspot.com/2011/08/selection-criteria-of-advertising.html

Friday, 5 August 2011. Selection Criteria of An Advertising Agency. CHOOSING AN ADVERTISING AGENCY:. A) Experience of an Agency. B) Agency size and location. D) Financial position of an Agency. E) Special skills of an Agency. G) Process of payment. The longer an agency has been in business, the more stable it is expected to be and stable agencies are more reliable. Some agencies specialize in certain areas such as industrial advertising, legal advertising or medical advertising. It would be useful to...

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Mass Communication: August 2010

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Http:/ whizmasscomm.blogspot.com/. Tuesday, August 10, 2010. Broadcasting is the distribution of audio and/or video signals which transmit programs to an audience. The audience may be the general public or a relatively large sub-audience, such as children or young adults. Contents means the script or things which are transmitted. Contents are the main theme of the radio, without content radio is empty. A host or DJ plays his role to convey the contents and play the songs, etc. It is a device which gives ...

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Mass Communication: August 2011

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Http:/ whizmasscomm.blogspot.com/. Sunday, August 28, 2011. Narrative discourse analysis and case study method. Narrative discourse analysis is an unobtrusive methodology that explores the meanings, structure, and function of narrative messages. It aims to achieve one or more following four purposes:. Descriptive analysis is expository .spelling out the meaning, organizational features, and functional of narrative message. Inferential analysis draws conclusions about phenomena external to a messa...Yin (...

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Mass Communication: October 2010

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Http:/ whizmasscomm.blogspot.com/. Saturday, October 30, 2010. Functioning of Stock Exchange and Role in Economic Development of a Country. THE ROLE OF STOCK EXCHANGES. Raising Capital for Businesses. Mobilizing Savings for Investment. Creating investment opportunities for small investors. Government capital-raising for development projects. Barometer of the economy. Table 6.1: Global Stock Indices during June 30, 2008 to May 15, 2009. S and P 500. STOCK EXCHANGE ROLE IN ECONOMIC DEVELOPMENT OF A COUNTRY.

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Mass Communication: November 2010

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Http:/ whizmasscomm.blogspot.com/. Monday, November 8, 2010. Research can be defined to be search for knowledge or any systematic investigation to establish facts. The primary purpose for applied research (as opposed to basic research) is discovering, interpreting, and the development of methods and systems for the advancement of human knowledge on a wide variety of scientific matters of our world and the universe. Research can use the scientific method, but need not do so. According to the methods.

whiz-masscommunication.blogspot.com

Mass Communication: What is a questionnaire? What are the general guidelines for formulating questions for a questionnaire?

http://whiz-masscommunication.blogspot.com/2011/08/what-is-questionnaire-what-are-general.html

Http:/ whizmasscomm.blogspot.com/. Sunday, August 28, 2011. What is a questionnaire? What are the general guidelines for formulating questions for a questionnaire? Questionnaire is a series of questions asked to individuals to obtain statistically useful information about a given topic. When properly constructed and responsibly administered, questionnaires become a vital instrument by which statements can be made about specific groups or people or entire populations. The design of a question must always ...

whiz-masscommunication.blogspot.com

Mass Communication: Narrative discourse analysis and case study method

http://whiz-masscommunication.blogspot.com/2011/08/narrative-discourse-analysis-and-case.html

Http:/ whizmasscomm.blogspot.com/. Sunday, August 28, 2011. Narrative discourse analysis and case study method. Narrative discourse analysis is an unobtrusive methodology that explores the meanings, structure, and function of narrative messages. It aims to achieve one or more following four purposes:. Descriptive analysis is expository .spelling out the meaning, organizational features, and functional of narrative message. Inferential analysis draws conclusions about phenomena external to a messa...Yin (...

whiz-masscommunication.blogspot.com

Mass Communication: Cohort Analysis, trend studies, and panel studies

http://whiz-masscommunication.blogspot.com/2011/08/cohort-analysis-trend-studies-and-panel.html

Http:/ whizmasscomm.blogspot.com/. Sunday, August 28, 2011. Cohort Analysis, trend studies, and panel studies. Any study in which there are measures of characteristics of one or more cohorts at two or more points in time is a cohort analysis". Cohort analysis attempts to identify a cohort effect: "Are changes are the department variable due to aging, or are they present because the sample members belong to the same cohort? Rosengren and Windahl (1989) used cohort analysis as part of their in-depth longit...

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whizmasscomm.blogspot.com

Mass Communication

Friday, 5 August 2011. Advertising, history of Advertising and Evolution in Pakistan. Perhaps the event that provided the greatest push for advertising as we understand it was the invention of the newspaper in the early seventeenth century. It was in conjunction with the newspaper that the word advertisement first came into use. It was used as a heading for the commercial announcements section of the news. But what is taste? RAMIFICATIONS OF COMMERCIALIZED COMM:. According to certain authors, there are s...

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