mma.ugent.be
Top Management aCRM Training at FEB/UGent
http://www.mma.ugent.be/predictive_analytics/customer_intelligence/Blog/Entries/2012/8/10_Top_Management_Training_CRM_at_FEB_UGent.html
Top Management aCRM Training at FEB/UGent. After a successful edition last year. The modeling cluster of Ghent University again organized a week of analytical customer relationship management training for C-level executives (CEO, CMO, CTO, CIO) in cooperation with IDRBT. The research institute for financial services established by the Reserve Bank of India and located in Hyderabad, India. This year, 18 participants from the largest banks of India joined us in Ghent. Friday 10 August 2012. Lunch breaks wi...
evaluate.be
Evaluate introclip – Evaluate
http://www.evaluate.be/content/evaluate-introclip
News & downloads. Here’s a short introduction to Evaluate, and how we add value to market research using neuro-diagnostics. May 5, 2016. May 25, 2016. 32 3 294 76 30. Http:/ www.WHY5Research.com. News & downloads.
evaluate.boulevarttest.be
DELA | Evaluate
http://evaluate.boulevarttest.be/content/dela-0
Skip to main content. We have also successfully used EVALUATE to pre-test communication concepts. Using a narrative story we pre-tested a commercial for the funeral insurer, DELA. The insights we identified through the EVALUATE approach generated decisive recommendations that helped to make selections for further execution and improve the effectiveness of their campaign. The main objective of the research was therefore to create awareness and openness towards the concept of using funeral insurance. Let g...
evaluate.be
AERA ANALYTICS – Evaluate
http://www.evaluate.be/content/aera-analytics
News & downloads. In ‘AERA’, EVALUATE identified four key diagnostic dimensions that are important when evaluating and interpreting brain activity. The AERA diagnostic approach helps marketers make better decisions. May 5, 2016. May 25, 2016. 32 3 294 76 30. Http:/ www.WHY5Research.com. News & downloads.
evaluate.be
What do we offer? – Evaluate
http://www.evaluate.be/content/what-do-we-offer
News & downloads. What do we offer? Neurodiagnostic research is suitable to research the different elements of the marketing mix of brands and products. It can be applied to develop stimuli (early stages of development as well as finalising) or to post test and optimise existing material. So far, we have successfully applied EVALUATE i. N communication development and pre-testing (narrative tapes, commercials, radio spots, print advertising), i. Get in touch for a live demo! May 5, 2016. May 25, 2016.
callebautandco.com
Callebaut & Co
http://www.callebautandco.com/jan
Jan Callebaut is a Belgian entrepreneur. And thought leader in Marketing and Communication. In 2007 Jan founded WHY5Research. An expert research hub active in more than 25 countries. WHY5 identifies, measures and interprets what drives consumers by answering and framing those 5 critical questions: why, who, what, where and when? The dedicated senior team of WHY5 offers cutting edge expertise in conducting tailor made qualitative and quantitative diagnostic research. The consulting outfit Callebaut&Co.
evaluate.be
OUR APPROACH – Evaluate
http://www.evaluate.be/content/our-approach
News & downloads. To truly understand the motivations and aspirations of consumers towards products and services, EVALUATE developed an approach that combines the power of traditional qualitative diagnostic research and neuroscience. An approach that consists of five steps which result in a new and profound comprehension of consumer motivations and market dynamics. In the end we can provide actionable, client-ready insights and management recommendations to improve marketing decisions and actions. First,...
evaluate.be
INTRODUCTION – Evaluate
http://www.evaluate.be/content/introduction
News & downloads. Psychological research has made evident that people often do not know the emotional and subconscious roots of their choices and actions. They are perfectly aware of the. Of what they do, but often have little grasp on the. Of their consumer behavior. Indeed, human motivations are not openly displayed, although they are very much present in our hearts and minds. The use of brain wave analysis allows us to expand the worth of our qualitative findings with precise and objective insights.
SOCIAL ENGAGEMENT