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Ethics = Trust in Social Media | Tim Dietz's Blog
https://dietztm.wordpress.com/2010/08/30/who-can-we-trust-in-social networks
Tim Dietz's Blog. How Social Media is Changing and Changing Us. Astroturfing – Fake Grassroots, Real Problems →. Ethics = Trust in Social Media. August 30, 2010. Social networking allows Word-of-Mouth advertising to spread exponentially faster, and people are able to share their thoughts and opinions with hundreds of people with a simple click of a button. WOM. The most important aspect to any human relationship is trust. It stands to reason, then, that as brands become “human” on Social ...Consumers tru...
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Astroturfing – Fake Grassroots, Real Problems | Tim Dietz's Blog
https://dietztm.wordpress.com/2010/10/05/astroturfing-fake-grassroots-real-problems
Tim Dietz's Blog. How Social Media is Changing and Changing Us. Ethics = Trust in Social Media. Disclosure Regaining Consumers’ Trust →. Astroturfing – Fake Grassroots, Real Problems. October 5, 2010. Not only had Wal-Mart developed the idea, they bought the RV and paid for gas and groceries. The “couple” turned out to be a freelance writer and a photographer for. Astroturfing can take many forms. Here’s a short list of where companies can fake it :. 8221; — A: Buy brand X! Brand X.”. These examples may ...
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Twitter: Lazy News or Help to Journalists? | Journalism 2.0
https://berghocf.wordpress.com/2010/11/07/twitter-lazy-news-or-a-help-to-journalists
An examination of the online newsroom. Laquo; Is Journalism Really Dying? The Social Media Newsroom- An evolution of the online newsroom. Twitter: Lazy News or Help to Journalists? For journalists, the implications of Twitter have revolutionized a lot about the field. The timeliness of the news cycle has become narrower as news can travel within seconds of the event. This poses both new challenges and advantages for journalists; who can use Twitter to cover stories as they happen. Another way Twitter can...
berghocf.wordpress.com
About | Journalism 2.0
https://berghocf.wordpress.com/about
An examination of the online newsroom. Feel free to comment and come back anytime 🙂. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. You are commenting using your Google account. ( Log Out. Notify me of new comments via email.
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Links | Journalism 2.0
https://berghocf.wordpress.com/bibliography
An examination of the online newsroom. Sources cited in the posts. Porter, Jeremy. “ How to Build a Better Online Newsroom: Part II. 8221; Web log post. 13 Mar. 2010. Web. 07 Nov. 2010. 8220; HubSpot Press Room. Web 07 Nov. 2010. 8220; Press Center. Web 07 Nov. 2010. Web 07 Nov. 2010. Online Newsrooms Not Just for Big Business: EReleases Clients Receive Free ENewsroom Service. 6 Oct 2009. Web. 07 Nov. 2010. 2010 Web. 07 Nov. 2010. 8221; Web log post. 2008 Web. 07 Nov. 2010. 8221; Web log post. 23 Aug....
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The Future of Ethical Social Media Communications | Tim Dietz's Blog
https://dietztm.wordpress.com/2010/11/04/the-future-of-ethical-social-media-communications
Tim Dietz's Blog. How Social Media is Changing and Changing Us. Brandjacking – Content You Didn’t Even Know You Created. The Future of Ethical Social Media Communications. November 4, 2010. This means that social media marketers can reach their customers anytime, anywhere. Perhaps that is why marketers predict that spending on social media marketing will compose nearly 18% of all marketing budgets in the next 5 years. One thing is for certain – social media is no fad… it’s here to stay. Some of Freddie&#...
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Disclosure – Regaining Consumers’ Trust | Tim Dietz's Blog
https://dietztm.wordpress.com/2010/10/20/disclosure-regaining-consumers-trust
Tim Dietz's Blog. How Social Media is Changing and Changing Us. Astroturfing – Fake Grassroots, Real Problems. Who’s to Blame When Disclosure Goes Wrong? Disclosure Regaining Consumers’ Trust. October 20, 2010. In my last post, I examined how social media has negatively affected the overall trust consumers have in businesses and people. One of the most alarming statistics was that consumers no longer view their peers as reliable sources. Influence their purchase decisions. Receive a lot of product sample...
dietztm.wordpress.com
Sources | Tim Dietz's Blog
https://dietztm.wordpress.com/sources
Tim Dietz's Blog. How Social Media is Changing and Changing Us. Links to all sources used in my blog (in reverse chronological order) :. Ethics = Trust in Social Media. 8220;WOM 101.”. WOMMA: The Leading Voice for Ethical and Effective Word of Mouth and Social Media Marketing. 8221; WOMMA, 2010. Web. 06 Oct. 2010. Leggatt, Helen. “ Peers and Friends No Longer Credible Sources on Social Media – Social Marketing – BizReport. BizReport – News and Insight for Online Marketers. 8220; Astroturfing Survey.
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Who’s to Blame When Disclosure Goes Wrong? | Tim Dietz's Blog
https://dietztm.wordpress.com/2010/10/23/whos-to-blame-when-disclosure-goes-wrong
Tim Dietz's Blog. How Social Media is Changing and Changing Us. Disclosure Regaining Consumers’ Trust. Brandjacking – Content You Didn’t Even Know You Created →. Who’s to Blame When Disclosure Goes Wrong? October 23, 2010. The FTC Disclosure Guidelines. Are fairly simple to understand. If you receive any incentive to blog about a product, you have to mention that it is a paid endorsement. It’s a simple concept, but it’s not as black and white as it seems…. Check out the full decision here. Internet respo...
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