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Set the world at nought: March 2011
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Set the world at nought. Friday, 4 March 2011. Statistics that make you shudder. Sometimes you see something in the press and you think:”that can’t be right”. Apparently 58% of mobile operators think that SMS and MMS advertising will grow massively in the next few years. I started working on MMS and SMS information products around eight years ago. Either the advertising industry is very slow or this seems a ridiculous statement. But a mobile phone is also something personal. Money is spent personalis...
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Set the world at nought: April 2011
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Set the world at nought. Wednesday, 27 April 2011. A Fresh Look at Creativity. This story begins with a young man, quite an ordinary, unremarkable man. And it’s all true. Brought up in a large family, the eldest of five. The most interesting thing about him is that his father has an interest in local politics. He grew up in the same town as me – a small market town and again quite unremarkable. Here it is – this is where he spent all of his early years. Not much else to do growing up here. And it wasn...
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Set the world at nought: May 2011
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Set the world at nought. Friday, 27 May 2011. Why injunctions are an outdated solution. I doubt many people in the country are really that interested in the love life of Ryan Giggs particularly if you consider the the personal issues faced by many of his team mates and peers in the premier league. Parodied the fact that it is hardly an earth shattering news story. Like cats, curiosity is something most people have as a nagging urge in the back of their mind. Who was it and why keep it secret? Many compan...
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Set the world at nought: The folklore of black dogs in Yorkshire
http://settheworldatnought.blogspot.com/2011/10/problem-with-halloween-is.html
Set the world at nought. Monday, 31 October 2011. The folklore of black dogs in Yorkshire. The problem with Hallowe’en is the Americanisation of an ancient festival. What we fear nowadays has more to do with Hollywood. Forget the Vampires, the werewolves, Frankenstien’s monster, and the return of the mummy. The forgotten history of the West Riding holds much more frightening things:. But it seems to have Germanic origins - linked to Odin, the leader of the Wild Hunt a lone hunter tracking down a lady of ...
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Set the world at nought: Seagull steals a video camera
http://settheworldatnought.blogspot.com/2011/07/seagull-steals-video-camera.html
Set the world at nought. Thursday, 21 July 2011. Seagull steals a video camera. Bizarre video of a seagull stealing a camcorder:. Subscribe to: Post Comments (Atom). Seagull steals a video camera. Social Media storm in a tea cup. Leeds, West Yorkshire, United Kingdom. View my complete profile. The #PRStudChat Community Joins Together for “Ethics – The Heart of Leadership” Twitter Discussion on September 13th. It’s Sister Act the musical reviewed…. New Language to shape future brands. Pokémon Go for PR an...
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Set the world at nought: February 2011
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Set the world at nought. Monday, 14 February 2011. A Farewell to Screen Yorkshire and inward investment? The problem with cuts is they just remove expenditure. To reduce debt, you have to do a whole lot more than cut costs. In fact, cutting costs can result in further problems down the line. The end of Yorkshire Forward would always see a number of the regional development organisations biting the dust – but at what costs? The investment from Screen Yorkshire last year was £5 million. Not all the filming...
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Set the world at nought: July 2011
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Set the world at nought. Thursday, 21 July 2011. Seagull steals a video camera. Bizarre video of a seagull stealing a camcorder:. Links to this post. Thursday, 7 July 2011. Social Media storm in a tea cup. Social media might be the latest fashion in communications strategy, but it doesn’t mean firms full understand how it affects them. There is a necessity for many firms entering the social media scene to evaluate some pretty core and fundamental cultural issues. Looking around the social media sites and...
settheworldatnought.blogspot.com
Set the world at nought: June 2011
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Set the world at nought. Tuesday, 28 June 2011. The problem with good branding. Good branding is obvious and stands out in its environment to get your company’s messages out there in the open. A well sited poster can direct those messages at thousands of people, creating an easily identifiable product or service. But what happens when the branding is placed in the wrong environment? Or in the wrong context? How does that message appear? Creating Market segmentation through a litter survey. One technique ...
settheworldatnought.blogspot.com
Set the world at nought: How good is your Reputation? Let's make a list
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Set the world at nought. Tuesday, 11 October 2011. How good is your Reputation? Let's make a list. I can’t help feeling that the Lists function on Twitter is one of the most underused resources on the social media platform. The problem is that lists evolved after many started using twitter and the early adopters found it too onerous to populate them. I feel I underuse them and will often find folk who I’ve not categorised in a key list of mine. But there is another intriguing way of using lists. It i...
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Set the world at nought: Why Google is still up in the clouds
http://settheworldatnought.blogspot.com/2011/08/why-google-is-still-up-in-clouds.html
Set the world at nought. Friday, 5 August 2011. Why Google is still up in the clouds. Google is a smart, slick organisation and the launch of Google demonstrates they’ve put their nouse together with the lessons learnt from previous Social Media launches. While Google Buzz and Wave were greeted with expectation, they flattered to deceive and became moribund very quickly. Equally, the rise and fall of social media has been sudden and difficult to predict. The loss of MySpace and Bebo show how fickle t...
