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Friday, September 18, 2009. Daag and the be-daag commercial in the last one month. First of all, i would like to say sorry for writing in after a long hiatus. I was, as the Englishmen would say, ‘under the weather’. I hope to write more regularly going forward. This post is going to be a short, sweet and a bitter one. Two commercials during the last one month caught my attention every time they played on the TV. Both have kids as the central character. But that’s where the similarity ends. I had recently...

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Friday, September 18, 2009. Daag and the be-daag commercial in the last one month. First of all, i would like to say sorry for writing in after a long hiatus. I was, as the Englishmen would say, ‘under the weather’. I hope to write more regularly going forward. This post is going to be a short, sweet and a bitter one. Two commercials during the last one month caught my attention every time they played on the TV. Both have kids as the central character. But that’s where the similarity ends. I had recently...

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https://wisdominhindsight.blogspot.com

Friday, September 18, 2009. Daag and the be-daag commercial in the last one month. First of all, i would like to say sorry for writing in after a long hiatus. I was, as the Englishmen would say, ‘under the weather’. I hope to write more regularly going forward. This post is going to be a short, sweet and a bitter one. Two commercials during the last one month caught my attention every time they played on the TV. Both have kids as the central character. But that’s where the similarity ends. I had recently...

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wisdominhindsight.blogspot.com

1

Ads and you: Oh My GOD!!

http://wisdominhindsight.blogspot.com/2009/07/oh-my-god.html

Thursday, July 23, 2009. Perhaps the best campaign ever made for a brand everyone wants to believe in but few do. The Church association in Singapore had a problem on hand. People coming into church for the sunday mass was dwindling. Its seemed as if God had become passe therefore couldn't be seen as somebody who could 'solve' your everyday problems. The stress and toil of everyday life seems to have taken man away from God. And this is my favorite. And its true if you are a believer. Man this is awesome!

2

Ads and you: Breaking the Media clutter. Do the new.

http://wisdominhindsight.blogspot.com/2009/07/one-of-greatest-challenges-which-every.html

Monday, July 20, 2009. Breaking the Media clutter. Do the new. One of the greatest challenges which every advertiser faces today is to be stand out from the clutter. With over hundreds of TV channels, FM stations, out of home options, the challenge increases many fold. If your product benefit is great, the execution is super; the brand still loses out if it’s not presented smartly. In this context, i am reminded of two instances in the past and one that I saw last week. So, on this particular Sunday,.

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Ads and you: What a borrowed idea sirjee!

http://wisdominhindsight.blogspot.com/2009/08/i-had-recently-chanced-upon-rendition.html

Tuesday, August 4, 2009. What a borrowed idea sirjee! I had recently chanced upon an rendition of the Idea's 'walk the talk' campaign. The agency in question had done a 'successful' out of home execution of the likable walk the talk campaign. It showed a couple actually walking the talk in execution in neon. Smart work but unfortunately borrowed work for me personally. What an idea sirjee! Posted by personal views. August 4, 2009 at 6:29 PM. Heres the link ,. August 25, 2009 at 6:30 PM. Hey , its been a ...

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Ads and you: August 2009

http://wisdominhindsight.blogspot.com/2009_08_01_archive.html

Tuesday, August 4, 2009. What a borrowed idea sirjee! I had recently chanced upon an rendition of the Idea's 'walk the talk' campaign. The agency in question had done a 'successful' out of home execution of the likable walk the talk campaign. It showed a couple actually walking the talk in execution in neon. Smart work but unfortunately borrowed work for me personally. What an idea sirjee! Posted by personal views. Subscribe to: Posts (Atom). What a borrowed idea sirjee!

5

Ads and you: Its pays to keep your eyes open

http://wisdominhindsight.blogspot.com/2009/07/its-pays-to-keep-your-eyes-open.html

Wednesday, July 15, 2009. Its pays to keep your eyes open. My last two posts compared similar ads in the same category and same story line in different category respectively. The one that takes the cake and the bakery along with it is the commercial by Sun Direct TV. In perhaps the first of its kind (outside of the cola wars), here is an irrefutable example of the power of borrowing a story line from ‘entertaining’ ads. But i must add that the heavy media spends by bajaj on XCD helped sun here! 3 Guts sh...

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Friday, September 18, 2009. Daag and the be-daag commercial in the last one month. First of all, i would like to say sorry for writing in after a long hiatus. I was, as the Englishmen would say, ‘under the weather’. I hope to write more regularly going forward. This post is going to be a short, sweet and a bitter one. Two commercials during the last one month caught my attention every time they played on the TV. Both have kids as the central character. But that’s where the similarity ends. I had recently...

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