WOODRUFF.DE

alex.woodruff.de

Ponderings Archives - Alex Woodruff Biz Buzz

http://alex.woodruff.de/category/ponderings

Alex Woodruff Biz Buzz. Marketing insights from an expat in Germany. An e-problem in e-commerce. A company slogan should say everything it can about the positioning of the brand, ideally even something about the USP. What makes you different? What quick yet memorable statement would you like to make in a catchy way that summarises what you stand for, who you are, or why to buy you? So when the time to go online came … Continue reading →. India hits Germany via England. WO67 case study winners. Sometimes ...

alex.woodruff.de

Place Archives - Alex Woodruff Biz Buzz

http://alex.woodruff.de/category/mba-notes/4ps/place

Alex Woodruff Biz Buzz. Marketing insights from an expat in Germany. Well it’s been around for a while in some countries (all right, months), so I was wondering when it would hit the shelves in Germany. But despite articles in trade magazines and speculation about the advent of Coke Life here, nothing doing. Not seen nuffin. Until it popped up in Switzerland. Cup cakes are coming. Question: Why do the Chinese copy big brands and produce fakes of their own? Gaining attention at the PoS (point of sale) is ...

alex.woodruff.de

Time-warp marketing - Alex Woodruff Biz Buzz

http://alex.woodruff.de/2014/time-warp-marketing

Alex Woodruff Biz Buzz. Marketing insights from an expat in Germany. Not my cuppa tea. At the other end of the scale, I was still finding this summer yogurt (below) on the shelves in December. Summer variants in December? Do me a f(l)avour. So why does this happen? The other reason for this trend – which is incidentally not new, just being pushed to the extreme – is that shifting consumers to different seasons can flatten the peaks and troughs of seasonal sales. Why not make a bit of mone...And why not e...

alex.woodruff.de

Promotion Archives - Alex Woodruff Biz Buzz

http://alex.woodruff.de/category/mba-notes/4ps/promotion

Alex Woodruff Biz Buzz. Marketing insights from an expat in Germany. An e-problem in e-commerce. A company slogan should say everything it can about the positioning of the brand, ideally even something about the USP. What makes you different? What quick yet memorable statement would you like to make in a catchy way that summarises what you stand for, who you are, or why to buy you? So when the time to go online came … Continue reading →. Posters for all people. Crumbs, free publicity. Bahlsen – onc...

alex.woodruff.de

Managing portfolios Archives - Alex Woodruff Biz Buzz

http://alex.woodruff.de/category/mba-notes/managing-portfolios

Alex Woodruff Biz Buzz. Marketing insights from an expat in Germany. Category Archives: Managing portfolios. MBAs – on day 2 of Marketing Management be prepared for a question about this brand… Germany’s No1 shampoo brand used to have a complete dog’s breakfast of a portfolio. Too many variants, too many individual lines. I know because I got the list from their old website, before they spent nearly 18 months relaunching both the brand and the … Continue reading &ra...Stepping up corporate branding.

alex.woodruff.de

Simple packs - Alex Woodruff Biz Buzz

http://alex.woodruff.de/2015/simple-packs

Alex Woodruff Biz Buzz. Marketing insights from an expat in Germany. Not a bit of better butter. Nothing like calling a spade a spade (ie, just saying what something is). And this is not the first time. I’ve written about a company doing something like this. My problem with this one, however, is the strategy. It seems the Muh brand belongs to Arla, a rapidly growing Danish conglomerate that has been expanding a lot through mergers and acquisitions. So if this sub-brand is selling. So can we expect to see.

alex.woodruff.de

An e-problem in e-commerce - Alex Woodruff Biz Buzz

http://alex.woodruff.de/2015/baur-e-problem

Alex Woodruff Biz Buzz. Marketing insights from an expat in Germany. An e-problem in e-commerce. A company slogan should say everything it can about the positioning of the brand, ideally even something about the USP. What makes you different? What quick yet memorable statement would you like to make in a catchy way that summarises what you stand for, who you are, or why to buy you? Source: company website screenshot. So what’s Baur’s slogan? Baur schreibt man ohne E. Baur is written without an E. Have th...

alex.woodruff.de

Green Coke - Alex Woodruff Biz Buzz

http://alex.woodruff.de/2015/green-coke

Alex Woodruff Biz Buzz. Marketing insights from an expat in Germany. Swiss time to go first. Well it’s been around for a while in some countries (all right, months), so I was wondering when it would hit the shelves in Germany. But despite articles in trade magazines. And speculation about the advent of Coke Life here, nothing doing. Not seen nuffin. Until it popped up in Switzerland. And clearly the Swiss are proud of their local coup, as you can see from the bottle top I photographed. Cut above the rest.

alex.woodruff.de

India hits Germany via England - Alex Woodruff Biz Buzz

http://alex.woodruff.de/2014/india-hits-germany-via-england

Alex Woodruff Biz Buzz. Marketing insights from an expat in Germany. India hits Germany via England. Will it pale into insignificance? I sense I may have stumbled across an example of fridges being sold to eskimos. In the land that can practically be considered the cradle of beer brewing, they are starting to make and market pale ale beers and Indian pale ales (IPAs). From the brewery of Riedenburg. Near Regensburg to Schönbuch. Why the English made IPA in the first place? Time-warp marketing →. Required...