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Applications | Services
http://www.glocalities.com/applications.html
About the Glocalities Survey. Glocalities offers insights and advice concerning target audiences, trends, cultural differences, communications, brand positioning and innovations. Glocalities offers multiple applications for companies, NGOs and the public sector. Depending on your organization’s needs, situation and core values we are able to assist you with:. 1 Identifying, profiling and understanding your target audience. 3 Successfully adapting to trends. 4 Working with cultural differences. How do cou...
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Countries facts and figures | Glocalities
http://www.glocalities.com/glocalities/countries.html
About the Glocalities Survey. Countries facts and figures. For the Glocalities research, Motivaction. Surveyed more than 56,000 respondents in 24 countries and 15 languages between December 2015 and February 2016. The study was conducted in: Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Netherlands, Poland, Romania, Russia, Spain, South Africa, South Korea, Sweden, Turkey, United Kingdom. And the United States.
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Research | Glocalities
http://www.glocalities.com/glocalities/globalisation-is-glocalisation.html
About the Glocalities Survey. About the Glocalities Survey. Too many organisations unnecessarily get in the way of their own success. With unique knowledge of what drives people and gets them moving, Motivaction enables organisations to realign with customers and navigate in an international field of target audiences and trends. New glocal insights are essential to answer tough key questions like:. Where do I expand next, according to my brand’s target audience and positioning? Use of web and social media.
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General information - Glocalities
http://www.glocalities.com/general-information.html
About the Glocalities Survey. Downloadable information is available for our site visitors to help you get acquainted with our work, methodology and insights. Too many organizations unnecessarily get in the way of their own success because they are out of tune with their consumers. With unique knowledge of what drives people and gets them moving, Motivaction enables organizations to realign with customers and navigate in an international field of target groups and trends. World of Glocalities leaflet.
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Deliverables | Services
http://www.glocalities.com/deliverables.html
About the Glocalities Survey. Motivaction offers knowledge and recommendations in many different ways, depending on the customers needs. Within a short period of time, we can provide clients with essential insights, analyses and recommendations based on research data and knowledge already available. Here are a few ways through which we assist our customers:. Bull; Presentations / lectures. Bull; Consultancy / sharing expertise. Bull; Workshops / training. Bull; Persona creation. Bull; Ad hoc studies.
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Conservatives | Segmentation model
http://www.glocalities.com/segmentation-model/conservatives.html
About the Glocalities Survey. Conservatives: family oriented people who value traditions, etiquette and an organized life. Conservatives strongly believe in traditional values and proper social etiquette. For example, they support the view that the father should be the head of the household and they also attribute great importance to respecting one’s parents. Therefore, they are very much family-oriented and great supporters of traditional role models.
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Archetypes, values cards and trends | Glocalities
http://www.glocalities.com/glocalities-trends.html
About the Glocalities Survey. Archetypes, values cards and trends. Learn about the instruments we use for profiling your target audiences around the globe. Motivaction has been conducting trend research in the Netherlands since 1998 and worldwide since 2013. We have integrated a set of 38 internationally applicable trends that are in the Glocalities survey. In our reporting, each trend is visualized with a self-explanatory iconic picture. Ldquo;What do I have to gain? These people feel that the world is ...
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Reports - Glocalities
http://www.glocalities.com/reports.html
About the Glocalities Survey. Free downloadable reports are available for our site visitors to get acquainted with our work, methodology and insights. Download our leaflet “Resonate with consumer values and boost your business” and see what Glocalities can do for you. Flash Report: The global rich survey: divide between social and self-oriented rich. Flash Report: Aligning with beauty brands shoppers around the globe. What does it then take to appeal to consumers in different markets and maximize growth?
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Challengers | Segmentation model
http://www.glocalities.com/segmentation-model/challengers.html
About the Glocalities Survey. Challengers: competitive careerists, fascinated by money, taking risks and adventure.
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News
http://www.glocalities.com/news
About the Glocalities Survey. Glocalities aims to bridge the “global” and the “local” with new and relevant insights. Our latest studies have been featured in numerous media in more than 26 countries around the globe. Below there are a few “hot” topics that we have investigated and which have been published in the media all over the world. Foreign Affairs article - Millennial Values. What the Young Want Around the World By Martijn Lampert and Haroon Sh. Research Internship in Amsterdam. Flash report: Cut...