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Adap.tv Worldwide Publisher Conference

Welcome and opening remarks. Amir Ashkenazi, Adap.tv. Tim Armstrong, AOL. Selling today: Audience versus content. We’ve entered into a revolution where data and audiences seem to be as important as the inventory itself. Has data become the better proxy for audience than content? How do premium publishers continue to capture the value of the content as well their audience? How does audience selling differ in online video vs. display or TV sales? Dan Ackerman, Adap.tv. Andrew Feigenson, The Nielsen Company.

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Adap.tv Worldwide Publisher Conference | worldwidepublisherconference.com Reviews
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Welcome and opening remarks. Amir Ashkenazi, Adap.tv. Tim Armstrong, AOL. Selling today: Audience versus content. We’ve entered into a revolution where data and audiences seem to be as important as the inventory itself. Has data become the better proxy for audience than content? How do premium publishers continue to capture the value of the content as well their audience? How does audience selling differ in online video vs. display or TV sales? Dan Ackerman, Adap.tv. Andrew Feigenson, The Nielsen Company.
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Adap.tv Worldwide Publisher Conference | worldwidepublisherconference.com Reviews

https://worldwidepublisherconference.com

Welcome and opening remarks. Amir Ashkenazi, Adap.tv. Tim Armstrong, AOL. Selling today: Audience versus content. We’ve entered into a revolution where data and audiences seem to be as important as the inventory itself. Has data become the better proxy for audience than content? How do premium publishers continue to capture the value of the content as well their audience? How does audience selling differ in online video vs. display or TV sales? Dan Ackerman, Adap.tv. Andrew Feigenson, The Nielsen Company.

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Adap.tv Worldwide Publisher Conference

Welcome and opening remarks. Amir Ashkenazi, Adap.tv. Tim Armstrong, AOL. Selling today: Audience versus content. We’ve entered into a revolution where data and audiences seem to be as important as the inventory itself. Has data become the better proxy for audience than content? How do premium publishers continue to capture the value of the content as well their audience? How does audience selling differ in online video vs. display or TV sales? Dan Ackerman, Adap.tv. Andrew Feigenson, The Nielsen Company.

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