nike2081.blogspot.com
Nike_SD2081
http://nike2081.blogspot.com/2009/03/this-advertisement-is-nike-has-managed.html
Nike printed a full page of “Just Do It” print ads into the morning’s China papers supporting Liu Xiang after his unexpected withdrawal because of injury. The bold red text is the main point to draw the audience’s attention. The content talks about love. Love risking your pride. Love winning it back. Love giving it everything you’ve got. Love the glory. Love the pain. Love sport even when it breaks your heart. 訂閱: 發佈留言 (Atom). This is a blog to record our process of SD2081. Nike x iPod (postmodern).
nike2081.blogspot.com
Nike_SD2081: 二月 2009
http://nike2081.blogspot.com/2009_02_01_archive.html
再談Nike woman, 一個自信的蛻變。 這次廣告最終的信息其實也是"just do it.",但這次的對象是一些中年女性,更想講出即使上了年紀,也能繼續去改變。 "Be Transformed"- - - 不單只是外表上的改表,同時也是女性自身的信心改變。 廣告中的運動全部都是現時女性最愛的運動,感覺廣告是和一些辦公室職員,和一些中年女性對話。中途插入了動畫的片段,雖然是卡通,但也絕對不會是幼稚,不但令人覺得親切,而且更令廣告信息突出。 而末段打出"Be Transformed"的文案時,無論字型、顏色和背景帶給觀眾有一種成熟的感覺,. 廣告充份地講出女性勇敢和自信的一面,手法運用自如,是近來nike一系列的出色廣告。 The exhibition told a story about a group of people who really dedicated to designing things in a better way. Http:/ www.nike706.com.cn. Http:/ www.inqmnd.ca/blog/? 2009 Nike Women HK TVC.
nike2081.blogspot.com
Nike_SD2081: Nike Women Campaign
http://nike2081.blogspot.com/2009/03/nike-women-campaign.html
Large women, or "real people" as they are being called, now grace the ads of Nike. Look closely at the text and you will discover that the body parts featured in the belong to women who spend a lot of time working out and labeled with names that most women don't want to hear as descriptions of themselves - "big butt", "thunder thighs", "tomboy knees" and "manly shoulders". 訂閱: 發佈留言 (Atom). This is a blog to record our process of SD2081. Nike Europe personality inside mass production.
nike2081.blogspot.com
Nike_SD2081: Nike x iPod (postmodern)
http://nike2081.blogspot.com/2009/03/nike-x-ipod-postmodern.html
Nike x iPod (postmodern). Modern design is “less is more”, while post-modern design is “less is bore”. This campaign was the crossover of Nike and iPod, which was sport crossover music. Instead of selling sports products, Nike chose to crossover with a category of product which is not related to sports. To conclude, this advertising showed sports becoming dull and inhuman recently. Sports were personal. The competition and interaction between people were low. 訂閱: 發佈留言 (Atom). Nike x iPod (postmodern).
nike2081.blogspot.com
Nike_SD2081: Analysis of Nike Sportwear Video
http://nike2081.blogspot.com/2009/03/analysis-of-nike-sportwear-video.html
Analysis of Nike Sportwear Video. Official Hong Kong Nike website-Nike Sportswear Video:. Http:/ www.nike.com.hk/local/nsw video 2008/flash/index.html. Extract of shoots in videos-. Extract of words in the video-. Sport fashion lifestyle/ design music performance. Designed for sport, Remastered of life. Song writer& Singer- We support each other/ Our pleasure moment/ Our wonderland. Boxing trainer- Brave Power/ Confidence. Dancer- Everywhere is my stage. Former roll-skater- Dream/ Joyful/ Fantasy. This s...
nike2081.blogspot.com
Nike_SD2081: 三月 2009
http://nike2081.blogspot.com/2009_03_01_archive.html
Nike Europe "personality inside mass production". Http:/ www.youtube.com/watch? Http:/ www.nike.com/nikeos/p/sportswear/en GB/? Country=EU&lang locale=en GB&blog=en EMEA. Personality inside mass production. There are some articles and TV commercials of Nike that may be useful for the project.The followings are the links and brief discription of the content. These articles talk about Nike’s slogan. 1 http:/ www.oregonlive.com/business/oregonian/index.ssf? Date: Friday, July 18, 2008. Date: Jul 22, 2008.
nike2081.blogspot.com
Nike_SD2081: Local and global of nike
http://nike2081.blogspot.com/2009/03/local-and-glocal-of-nikeg.html
Local and global of nike. Nike is a USA base company, Nike launched a print campaign in England and Wayne Rooneyw is in this ad. He is a star player for Manchester and England, is painted in white, with a red cross splashed across. It's a england flag. This campaign launched at world cup event and uses the most famous sport in UK. it's football rooney is the famous football player in UK also. 訂閱: 發佈留言 (Atom). This is a blog to record our process of SD2081. Nike Europe personality inside mass production.
nike2081.blogspot.com
Nike_SD2081: Nike Europe "personality inside mass production"
http://nike2081.blogspot.com/2009/03/nike-europe.html
Nike Europe "personality inside mass production". Http:/ www.youtube.com/watch? Http:/ www.nike.com/nikeos/p/sportswear/en GB/? Country=EU&lang locale=en GB&blog=en EMEA. Personality inside mass production. 訂閱: 發佈留言 (Atom). This is a blog to record our process of SD2081. Nike Europe personality inside mass production. Nike printed a full page of “Just Do It” print ads. Nike x iPod (postmodern). Analysis of Nike Sportwear Video. Local and global of nike. SD 2081 09spring student projects.
nike2081.blogspot.com
Nike_SD2081: Reference for groupmates
http://nike2081.blogspot.com/2009/03/reference-for-groupmates.html
There are some articles and TV commercials of Nike that may be useful for the project.The followings are the links and brief discription of the content. These articles talk about Nike’s slogan. 1 http:/ www.oregonlive.com/business/oregonian/index.ssf? Title: Title: Nike's 'Just Do It' slogan celebrates 20 years. The iconic saying, now 20, is featured in the company's Olympics campaign. Date: Friday, July 18, 2008. Author: BRENT HUNSBERGER (The Oregonian Staff). Title: Nike's Just Do It Slogan. These two ...
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