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Michigan Ross School of Business. Yaffe Center for Persuasive Communication. Center News and Links. Strategizing and Creating Brand Experience. Consumers today judge brands by the overall brand experience, in all categories, but especially in services. On Tuesday, December 2nd ,. 6th Annual Social Media Workshop. On Friday, November 14th,. The event, entitled Putting the Puzzle Together, discussed how social media has moved beyond the introductory phase, and developed into an integral part of customers l...

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Michigan Ross School of Business. Yaffe Center for Persuasive Communication. Center News and Links. Strategizing and Creating Brand Experience. Consumers today judge brands by the overall brand experience, in all categories, but especially in services. On Tuesday, December 2nd ,. 6th Annual Social Media Workshop. On Friday, November 14th,. The event, entitled Putting the Puzzle Together, discussed how social media has moved beyond the introductory phase, and developed into an integral part of customers l...

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Home Page | yaffecenter.org Reviews

https://yaffecenter.org

Michigan Ross School of Business. Yaffe Center for Persuasive Communication. Center News and Links. Strategizing and Creating Brand Experience. Consumers today judge brands by the overall brand experience, in all categories, but especially in services. On Tuesday, December 2nd ,. 6th Annual Social Media Workshop. On Friday, November 14th,. The event, entitled Putting the Puzzle Together, discussed how social media has moved beyond the introductory phase, and developed into an integral part of customers l...

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yaffecenter.org

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Speakers

http://www.yaffecenter.org/events/speakers/index.html

Michigan Ross School of Business. Yaffe Center for Persuasive Communication. Recent and Upcoming Events. Center News and Links. Fall 2014 Distinguished Speaker Series. The Yaffe Center was proud to present the Fall 2013 Speaker Series on Brand-building, Digital Marketing, and Design-in-Marketing Topics. Tuesday, October 7th, 5:30 PM, W2740. Marketing Manager, Keebler. Chris spoke on the topic of Keebler approach to uncovering the art and science of developing strong brand building ideas. Tom is a Michiga...

2

Founder

http://www.yaffecenter.org/about_us/founder/index.html

Michigan Ross School of Business. Yaffe Center for Persuasive Communication. Center News and Links. Fred Yaffe, Founder. Fred Yaffe is currently the Chairman and CEO of The Yaffe Group. Since starting his first agency in 1959, Mr. Yaffe has headed four companies, becoming a widely respected leader of the Midwest advertising community, creating advertising and marketing strategies for nearly every major product category. He is a nationally known expert on retailing and gaming advertising.

3

Center News and Links

http://www.yaffecenter.org/news_links/index.html

Michigan Ross School of Business. Yaffe Center for Persuasive Communication. Center News and Links. Center News and Links. The Yaffe Center offers many resources to help define the fast-developing field of persuasive communications studies:. The Yaffe Center new media initiative. Examines the many emerging communication tools, led by Center co-directors, Tim O'Day. This year's Distinguished Speaker series. Is underway. Please visit the Speaker. Page for a complete schedule.

4

Events

http://www.yaffecenter.org/events/index.html

Michigan Ross School of Business. Yaffe Center for Persuasive Communication. Recent and Upcoming Events. Center News and Links. The Center maintains its leadership in teaching and research on persuasive communication by hosting conferences on emerging topics in the area. Check here for news on upcoming conferences. And to review materials from past conferences. These iconic jeans became a cultural touchstone because of their association with non-conformists like James Dean and Marlon Brando.

5

Speakers

http://www.yaffecenter.org/events/upcoming_events/index.html

Michigan Ross School of Business. Yaffe Center for Persuasive Communication. Recent and Upcoming Events. Center News and Links. Building and Leveraging the Special K Brand. Jeremy Harper, Global Marketing Director at Kellogg will be speaking on how the Special-K brand was strategically and carefully extended into a blockbuster $3 billion global brand, from its cereal only origins. Blau Auditorium, 5.30 pm. Sharp, to 6.30pm. Fifth Annual Yaffe Social Media Workshop with SEMPO, November 15th 2013. As marke...

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Michigan Ross School of Business. Yaffe Center for Persuasive Communication. Center News and Links. Strategizing and Creating Brand Experience. Consumers today judge brands by the overall brand experience, in all categories, but especially in services. On Tuesday, December 2nd ,. 6th Annual Social Media Workshop. On Friday, November 14th,. The event, entitled Putting the Puzzle Together, discussed how social media has moved beyond the introductory phase, and developed into an integral part of customers l...

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