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Yasmeen Ahmad, PhD

Yasmeen Ahmad, PhD. Data enthusiast with an inquisitive mind! Sunday, 9 November 2014. Social Media Analytics in Banking. I was recently asked to provide my view on the benefits of analysing social media data in banking. There are many businesses asking questions as to whether social data can provide measurable value, hence I did a little digging to find examples of what is being accomplished today . Brand Awareness and Loyalty. Customer Service and Experience. Marketing Insights and Lead Generation.

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Yasmeen Ahmad, PhD | yasmeenahmad.com Reviews

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Yasmeen Ahmad, PhD. Data enthusiast with an inquisitive mind! Sunday, 9 November 2014. Social Media Analytics in Banking. I was recently asked to provide my view on the benefits of analysing social media data in banking. There are many businesses asking questions as to whether social data can provide measurable value, hence I did a little digging to find examples of what is being accomplished today . Brand Awareness and Loyalty. Customer Service and Experience. Marketing Insights and Lead Generation.

<META> KEYWORDS

1 social network analysis

2 no comments

3 email this

4 blogthis

5 share to twitter

6 share to facebook

7 labels analytics

8 banking

9 brand awareness

10 customer service

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social network analysis,no comments,email this,blogthis,share to twitter,share to facebook,labels analytics,banking,brand awareness,customer service,lead generation,marketing insights,social data,social media,labels attribution,last click,mixed model

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Yasmeen Ahmad, PhD | yasmeenahmad.com Reviews

https://yasmeenahmad.com

Yasmeen Ahmad, PhD. Data enthusiast with an inquisitive mind! Sunday, 9 November 2014. Social Media Analytics in Banking. I was recently asked to provide my view on the benefits of analysing social media data in banking. There are many businesses asking questions as to whether social data can provide measurable value, hence I did a little digging to find examples of what is being accomplished today . Brand Awareness and Loyalty. Customer Service and Experience. Marketing Insights and Lead Generation.

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yasmeenahmad.com

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Yasmeen Ahmad, PhD: December 2013

http://www.yasmeenahmad.com/2013_12_01_archive.html

Yasmeen Ahmad, PhD. Data enthusiast with an inquisitive mind! Tuesday, 24 December 2013. What is a False Discovery Rate? I have never really understood the reasoning behind False Discovery Rates until I read an online post recently (http:/ www.refsmmat.com/statistics/p-value.html). The concept of the False Discovery Rate, commonly known as an FDR rate, is very important in science. It forms an important part of making statistically valid inferences. Let’s assume we have 100 women who have a mammogr...

2

Yasmeen Ahmad, PhD: October 2014

http://www.yasmeenahmad.com/2014_10_01_archive.html

Yasmeen Ahmad, PhD. Data enthusiast with an inquisitive mind! Thursday, 9 October 2014. What to Do with Attribution Results in Retail? Recently I have worked on a few attribution projects within the retail industry and have come across the same question multiple times . . . how do I build an accurate model for marketing attribution and what do I do with the results. The first question to be answered is how do campaigns collectively work to generate sales? What you may find is that the same marketing even...

3

Yasmeen Ahmad, PhD: August 2013

http://www.yasmeenahmad.com/2013_08_01_archive.html

Yasmeen Ahmad, PhD. Data enthusiast with an inquisitive mind! Wednesday, 28 August 2013. I was just listening to a short webinar on Hadoop, organised by Teradata. They mentioned some interesting figures from the big web companies demonstrating the data scale they deal with. In summary . . . Uses Hadoop to process 400,000,000 tweets per day. Data warehouse grows by half a petabyte every day. Use Hadoop for Reporting Analysis, Content Generation and Data Aggregation, with over 7,500 daily Hadoop jobs.

4

Yasmeen Ahmad, PhD: June 2014

http://www.yasmeenahmad.com/2014_06_01_archive.html

Yasmeen Ahmad, PhD. Data enthusiast with an inquisitive mind! Monday, 9 June 2014. Data Diving for Social Benefit! Overall, it was a fantastic weekend, showcasing the willingness of participants to volunteer their time to a social cause that they may not have heard of before. It was not just the charities benefitting, but also the volunteers felt a huge sense of accomplishment, as well as having built a network of contacts, gained insight into the charities represented and learned new skills from the...

5

Yasmeen Ahmad, PhD: November 2014

http://www.yasmeenahmad.com/2014_11_01_archive.html

Yasmeen Ahmad, PhD. Data enthusiast with an inquisitive mind! Sunday, 9 November 2014. Social Media Analytics in Banking. I was recently asked to provide my view on the benefits of analysing social media data in banking. There are many businesses asking questions as to whether social data can provide measurable value, hence I did a little digging to find examples of what is being accomplished today . Brand Awareness and Loyalty. Customer Service and Experience. Marketing Insights and Lead Generation.

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Yasmeen Ahmad, PhD

Yasmeen Ahmad, PhD. Data enthusiast with an inquisitive mind! Sunday, 9 November 2014. Social Media Analytics in Banking. I was recently asked to provide my view on the benefits of analysing social media data in banking. There are many businesses asking questions as to whether social data can provide measurable value, hence I did a little digging to find examples of what is being accomplished today . Brand Awareness and Loyalty. Customer Service and Experience. Marketing Insights and Lead Generation.

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