YELLOWMUSTARD.IN

prjukebox.blogspot.com

Public Relations: Initial Strategies of Maggi In India

http://prjukebox.blogspot.com/2011/06/initial-strategies-of-maggi-in-india.html

This blog is 'All about Public Relations'. Thursday, June 30, 2011. Initial Strategies of Maggi In India. SWOT Analysis of Maggi as Brand. Strong Global Corporate Brand ( NIL ). Specialization in food processing category marketing and distribution in Urban. Presence of other product segments of food category : Dairy Products,. Chocolate, Infant foods. Pioneer and Leader so 1st mover advantage in Noodles, Sauce, Ketchups and. Nestle symbolization of warm, family and shelter. Strong presence of regional co...

prjukebox.blogspot.com

Public Relations: Why do brands matter?

http://prjukebox.blogspot.com/2011/03/why-do-brands-matter.html

This blog is 'All about Public Relations'. Thursday, March 31, 2011. Why do brands matter? Brands identify the source or maker of a product and allow consumers to assign responsibility to a particular manufacturer or distributor. From the past experiences with the product and its marketing program over the years, consumers find out which brands satisfy their needs and which ones do not. Brands provide a shorthand device or means of simplification of their product decisions. Labels: Why do brands matter?

prjukebox.blogspot.com

Public Relations: Marketing Strategies adopted by Automobile industry in India

http://prjukebox.blogspot.com/2011/04/marketing-strategies-adopted-by.html

This blog is 'All about Public Relations'. Thursday, April 21, 2011. Marketing Strategies adopted by Automobile industry in India. Due to the very competitive nature in the automobile industry and with various foreign manufacturers entering into the Indian market, it has become very important for the Indian manufacturers to come up with a distinguishing marketing strategy for their cars. The various marketing strategies adopted are as follows:. On a similar note Saif Ali Khan and Rani Mukherjee is shown ...

prjukebox.blogspot.com

Public Relations: The Evolving Rural Market

http://prjukebox.blogspot.com/2013/09/the-evolving-rural-market.html

This blog is 'All about Public Relations'. Thursday, September 19, 2013. The Evolving Rural Market. In my previous blog post, I have mentioned the first reason why 70% of rural India is still left unexplored. Although there has been a great deal of interest by companies in rural market, but still there are several more reasons for the slow market penetration. Predictions suggest that while the urban population will continue to grow, the share of rural will come down only marginally till the year 2020, an...

prjukebox.blogspot.com

Public Relations: Importance of Public Relation in India

http://prjukebox.blogspot.com/2011/03/importance-of-public-relation-in-india.html

This blog is 'All about Public Relations'. Saturday, March 5, 2011. Importance of Public Relation in India. Every day, hundreds of so-called experts are quoted in the newspapers, on the radio, on news-oriented Web sites and on television. We often balk at adding a line for public relations services. How often do you hear fellow business owners say, "There's no direct line between public relations and increased sales"? Maintaining image and relations of an organisation with the public. Manage crisis situa...

prjukebox.blogspot.com

Public Relations: How snapple got it's juice back - Snapple Case Study

http://prjukebox.blogspot.com/2011/06/how-snapple-got-its-juice-back-snapple.html

This blog is 'All about Public Relations'. Tuesday, June 7, 2011. How snapple got it's juice back - Snapple Case Study. Snapple was founded by Hyman Golden, Arnold Greenberg and Leonard Marsh in Valley Stream, New York, on Long Island in 1972. The word "Snapple" was introduced in the early 1980s and is derived from a carbonated apple juice. Currently, there are four different types of Snapple:. Diet and regular),. Snapple's brand slogan is "Made from the best stuff on Earth.". High fructose corn syrup.

prjukebox.blogspot.com

Public Relations: Starbucks Case Study

http://prjukebox.blogspot.com/2011/06/starbucks-case-study.html

This blog is 'All about Public Relations'. Friday, June 10, 2011. The business strategy of Starbucks' is identical to the corporate level strategy since the company is a single business company, focusing on only coffee-related products and retail stores. Structure and Control Systems:. Starbucks Corporation is a very profitable organisation, earning in excess of $600 million in 2004. The company generated revenue of more than $5000 million in the same year. It is a global coffee. The organisation is depe...

prjukebox.blogspot.com

Public Relations: Skills needed for Public Relations

http://prjukebox.blogspot.com/2011/04/skills-needed-in-public-relations.html

This blog is 'All about Public Relations'. Saturday, April 16, 2011. Skills needed for Public Relations. To be a PR practitioner it requires a mixed bag of skills ranging from good technical skills to analytical to soft skill and interpersonal skills. So in limited word we can say jack of all trades is what we need a PR person to be. From this vast list I want to list down few ones:. Analytical and Problem solving skills:. Ability to Execute effectively:. Communication and Presentation Skills:. Your comm...

prjukebox.blogspot.com

Public Relations: Marketing Mix of Automobile Industry in India

http://prjukebox.blogspot.com/2011/04/marketing-mix-of-automobile-industry-in.html

This blog is 'All about Public Relations'. Monday, April 18, 2011. Marketing Mix of Automobile Industry in India. Consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The marketing environment offers both opportunities and threats. The environment continues to change rapidly. The marketing environment is made up of Micro-environment and Macro-environment. Based on the price of the car. Luxury c...