imchasing.blogspot.com
Chasing Opportunities: Will iAds Change The Mobile Marketing Arena?
http://imchasing.blogspot.com/2010/06/will-iads-change-mobile-marketing-arena.html
Monday, June 7, 2010. Will iAds Change The Mobile Marketing Arena? Today was the first day of Apple's WWDC 2010. And as usual all the hype was around Steve Jobs' keynote. even though most of the world knew he was going to showcase the new iPhone 4. Developers keep 60% of ad revenues;. Apple will host, deliver the ads;. There are a number of companies already signed up to spend $60 million dollars on the platform for the second half of this year;. Well lets just look at some numbers. Apple is #2 in th...
imchasing.blogspot.com
Chasing Opportunities: Does Every Website Need An Interactive Community?
http://imchasing.blogspot.com/2010/05/does-every-website-need-interactive.html
Saturday, May 29, 2010. Does Every Website Need An Interactive Community? It seems that every website I go to now has some kind of interactive community component; you know. comments, thumbs up/down, likes, ratings, you name it. I think the reason for this is the amount of API. Etc) and tools ( Disqus. That are out there that allow website owners to include interactive community tools/components on their sites. But why do site owners want to have interactive community components? Is this list conclusive?
imchasing.blogspot.com
Chasing Opportunities: Is It Time To Start Charging For Quality?
http://imchasing.blogspot.com/2010/05/is-it-time-to-start-charging-for.html
Tuesday, May 18, 2010. Is It Time To Start Charging For Quality? Last week The Wall Street Journal reported that The New York Times will begin charging for access to their website. I don't think the news is any surprise as many major media and news publishers have struggled with ways to increase revenues from both their physical and online products. However, I read a blog post. Discussing the news, that raises an interesting question: will only the rich get high-quality news online? Would it happen then?
imchasing.blogspot.com
Chasing Opportunities: The Importance of E-Marketing
http://imchasing.blogspot.com/2010/05/importance-of-e-marketing.html
Wednesday, May 12, 2010. The Importance of E-Marketing. Have an idea for an online business? Do you think it's good? E-commerce sites are available 24/7 and can be accessed from anywhere in the world. Nowadays technology costs are low. Any individual or company could literally start an online business with a few thousand dollars and can start operating quite fast. Traditional businesses usually take more time and capital to start. Allows people to embed videos without the need of additional plug-ins.
imchasing.blogspot.com
Chasing Opportunities: Branding + Social Media = Success?
http://imchasing.blogspot.com/2010/05/branding-social-media-success.html
Tuesday, May 25, 2010. Branding Social Media = Success? For nearly two decades companies have started to expand their brand to the online world. Some of the largest companies, like Coca Cola. Certainly not, there are other things that are far more important for a brand than its online social media strategy. First let's define what a brand is; in essence a brand. Is a word, image, color, sound. basically anything that can be used to uniquely. So where do I stand? In my opinion online social media is an ab...
imchasing.blogspot.com
Chasing Opportunities: June 2010
http://imchasing.blogspot.com/2010_06_01_archive.html
Wednesday, June 9, 2010. Analytics And Privacy Issues. Back in January an analytics firm called Flurry. Discussing a possible tablet coming from Apple, what we now know as the iPad. Needless to say this information was not official and could be considered a "leak", but how did this data leak? In April, Apple decided to modify the app store conditions to ban the use of analytics tools such as Flurry's. In a recent interview, at the D8 conference. From Apple's point of view Flurry's post or data mining cou...
imchasing.blogspot.com
Chasing Opportunities: Are We Ready For The Market Of One?
http://imchasing.blogspot.com/2010/05/are-we-ready-for-market-of-one.html
Tuesday, May 25, 2010. Are We Ready For The Market Of One? A few weeks back I heard the term in one of my marketing classes that immediately left me intrigued: market of one. A term that I had never heard before then. A market of one could be interpreted in different ways but it is basically the concept that e-tailers. Although is not limited to them) are able to customize ads, products and services to specific customers rather than to customer segments. So why was I intrigued? Of information which the c...
imchasing.blogspot.com
Chasing Opportunities: May 2010
http://imchasing.blogspot.com/2010_05_01_archive.html
Saturday, May 29, 2010. Does Every Website Need An Interactive Community? It seems that every website I go to now has some kind of interactive community component; you know. comments, thumbs up/down, likes, ratings, you name it. I think the reason for this is the amount of API. Etc) and tools ( Disqus. That are out there that allow website owners to include interactive community tools/components on their sites. But why do site owners want to have interactive community components? Is this list conclusive?
SOCIAL ENGAGEMENT