canadianuniversitymarketing.blogspot.com
Canadian University Marketing: A.D.D. Brand Messaging
http://canadianuniversitymarketing.blogspot.com/2009/02/add-brand-messaging.html
News Insights Ideas on Gen Y Marketing. Posted by Morgan Coudray. The best advice advertisers will give you is to include no more and no less than one message per ad. Not two. One. Our attention spans have significantly lowered over the years since more and more advertisers compete for our attention. Moreover, we live in a world where Millenials have learnt to multi-task, feed on bits and bytes which leads to significantly shorter attention span (ADD). Express your thoughts in 140 characters or less.
canadianuniversitymarketing.blogspot.com
Canadian University Marketing: Happy Holidays and Thank You
http://canadianuniversitymarketing.blogspot.com/2008/12/happy-holidays-and-thank-you_21.html
News Insights Ideas on Gen Y Marketing. Happy Holidays and Thank You. Posted by Morgan Coudray. Tomorrow I'm going back to my hometown to snowboard. I wish you all a merry Christmas and do take valuable time for yourself. On my part, I got some thinking to do for the year ahead. A couple new ideas for this blog are in order. Thanks to everyone for following this blog. You've been great. Really. I found some great pictures of Morzine/Avoriaz on Stubbornella. Sunday, December 21, 2008. By Blog and Web.
canadianuniversitymarketing.blogspot.com
Canadian University Marketing: Selling Features vs Selling Benefits
http://canadianuniversitymarketing.blogspot.com/2009/04/selling-features-vs-selling-benefits.html
News Insights Ideas on Gen Y Marketing. Selling Features vs Selling Benefits. Posted by Morgan Coudray. Nowadays, companies have learnt to sell benefits as opposed to features. The automaker industry being the exception. The idea emerged back in the days when Nestle launched instant coffee. They were originally advertising the fact that it takes less time to make coffee when using instant coffee, which did not work. Instant coffee gives you more time to .". Thursday, April 2, 2009. That's right Daniel...
canadianuniversitymarketing.blogspot.com
Canadian University Marketing: Ken Wong and Travels
http://canadianuniversitymarketing.blogspot.com/2009/01/ken-wong-and-asia.html
News Insights Ideas on Gen Y Marketing. Ken Wong and Travels. Posted by Morgan Coudray. I wish you all a great year 2009! I've been MIA in the last little while. I came back from France where I had a good dose of internet detox which allowed me recharge my batteries and spend a lot of time snowboarding. HEAVEN. Inspiration for some of the content of the blog in the next 4 months will definitly come from those power-hours. Thursday, January 15, 2009. January 19, 2009 at 5:37 PM. January 19, 2009 at 8:23 PM.
canadianuniversitymarketing.blogspot.com
Canadian University Marketing: Creative Advertising at its Best -- How to Better Engage Students.
http://canadianuniversitymarketing.blogspot.com/2008/10/creative-advertising-at-its-best-how-to.html
News Insights Ideas on Gen Y Marketing. Creative Advertising at its Best - How to Better Engage Students. Posted by Morgan Coudray. Be the wrong avenue in mass media because "everyone" won't get it. On the other hand, here is why it should be better exploited on university campuses:. Campuses are communities where word of mouth can spread the quickest. Therefore, it does not matter if everyone understands it. What gets students thinking, gets students talking. Thanks to Zed and his blog. By Blog and Web.
canadianuniversitymarketing.blogspot.com
Canadian University Marketing: Google and the Future of Business in the 21st Century: Google 411.
http://canadianuniversitymarketing.blogspot.com/2009/04/google-and-future-of-business-in-21st.html
News Insights Ideas on Gen Y Marketing. Google and the Future of Business in the 21st Century: Google 411. Posted by Morgan Coudray. The first reason I write this post to let you all know that you do not need to pay another dime for 411 services. Google has been working on a better version of that service and it's available to everyone in North America for FREE! Here is the number and their website: 1800 GOOGL-411 (18004664411) and http:/ www.google.com/goog411/. Google and the Future of Business. What's...
canadianuniversitymarketing.blogspot.com
Canadian University Marketing: Youtube Adsense Ads -- How Not to Use Them.
http://canadianuniversitymarketing.blogspot.com/2008/12/youtube-adsense-ads-how-not-to-use-them.html
News Insights Ideas on Gen Y Marketing. Youtube Adsense Ads - How Not to Use Them. Posted by Morgan Coudray. There is a new movie coming out on December 12th called The Day the Earth Stood Still. The ad agency doing their advertising didn't get the memo on how to integrate Youtube Adsense Video with their viral material. Clearly they spoiled the 2 minute video with the ad on the side. It defies the purpose of attempting to spread viral material. Doesn't it? And see for yourself. It was well deserved.
canadianuniversitymarketing.blogspot.com
Canadian University Marketing: My 2 Cents on Mobile Marketing -- Let Me Unsubscribe
http://canadianuniversitymarketing.blogspot.com/2008/12/my-2-cents-on-mobile-marketing.html
News Insights Ideas on Gen Y Marketing. My 2 Cents on Mobile Marketing - Let Me Unsubscribe. Posted by Morgan Coudray. 3 Reasons why mobile marketing companies should give me the option to unsubscribe. At the end of every promotional SMS. You will make sure. That I want to hear what you're ready to feed me. It's a good way to rate the success of a mobile marketing campaign. Being respectful will go a long way in preserving a positive brand image. Lonely Planet's iPhone application. How good you want to be.
canadianuniversitymarketing.blogspot.com
Canadian University Marketing: Chewing-Gum Guerrilla Marketing -- Cast you vote with gum.
http://canadianuniversitymarketing.blogspot.com/2008/11/chewing-gum-guerrila-cast-you-vote-with.html
News Insights Ideas on Gen Y Marketing. Chewing-Gum Guerrilla Marketing - Cast you vote with gum. Posted by Morgan Coudray. This might not be the most democratic way to vote, but it is an incredible way to conduct cost-efficient polls ;D. I found the idea very creative and, even though its a little past the US elections, I could very well see its effectiveness on college campuses for:. Polling peers on any issues. Raising awareness about virtually anything in the form of a vote. Saturday, November 8, 2008.
canadianuniversitymarketing.blogspot.com
Canadian University Marketing: I'm Off on a 7 Months Journey in Asia and Australia.
http://canadianuniversitymarketing.blogspot.com/2009/08/im-off-on-7-months-journey-in-asia-and.html
News Insights Ideas on Gen Y Marketing. I'm Off on a 7 Months Journey in Asia and Australia. Posted by Morgan Coudray. I have been MIA in the last months, and I apologize for that. I've been focusing on working and preparing a trip to South East Asia and Australia. For all my ozzie readers out there, I would love to go for a couple beers with you guys. I'll be landing in Sydney on January 11th, 2010. I know it's still in a while. Monday, August 31, 2009. What are your plans when in Australia? Dont quit a...
