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Young and in Cannes | 2011 Cannes Lions International Festival of Creativity – from our perspective.

2011 Cannes Lions International Festival of Creativity - from our perspective.

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Young and in Cannes | 2011 Cannes Lions International Festival of Creativity – from our perspective. | youngandincannes.wordpress.com Reviews
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2011 Cannes Lions International Festival of Creativity - from our perspective.
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Young and in Cannes | 2011 Cannes Lions International Festival of Creativity – from our perspective. | youngandincannes.wordpress.com Reviews

https://youngandincannes.wordpress.com

2011 Cannes Lions International Festival of Creativity - from our perspective.

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1

Day 1 in Pictures | Young and in Cannes

https://youngandincannes.wordpress.com/2011/06/21/day-1-in-pictures

2011 Cannes Lions International Festival of Creativity – from our perspective. Young and in Cannes. Day 1 in Pictures. The view is okay, we guess. Our awesome hotel room. The screens here are 3D. Commercial Remake – Video to come soon! A little different from sitting in the Debussy theatre. Didn’t take long for all the creatives to get to these walls. Free Smoothies for all. Dangling iPads for your use. Imc – Friends with Benefits. Day 2 Pictures →. 2 Responses to “Day 1 in Pictures”.

2

troyedwards | Young and in Cannes

https://youngandincannes.wordpress.com/author/troyedwards

2011 Cannes Lions International Festival of Creativity – from our perspective. Young and in Cannes. BBDO: Your next Billion. Vice President, Global Agencies, Microsoft. Chief Marketing Officer, BBDO Worldwide. Mute the TV for a second, put down your smart phone or iPad and just focus on this one screen for a little bit. It’s tough, right? TV – “everyman and jester”. Very little effort on your part to have enjoyment with it. Part of the family. Best practices: help me relax, entertain me. Geographic divid...

3

Day 2 + Pictures | Young and in Cannes

https://youngandincannes.wordpress.com/2011/06/21/day-2-in-pictures

2011 Cannes Lions International Festival of Creativity – from our perspective. Young and in Cannes. We’re both now addicted). A few more seminars and it was off to the beach. Our time there was brief and consisted mostly of talking about the blog and fighting off French children armed with water guns and fistfuls of sand, but it was great to finally get some sun. All in all it was a great second day/night and it only left us looking forward to the rest of the week… and perhaps a little bit hungover.

4

Draftfcb | Young and in Cannes

https://youngandincannes.wordpress.com/2011/06/23/draftfcb

2011 Cannes Lions International Festival of Creativity – from our perspective. Young and in Cannes. CEO, President, Draftfcb. Executive Director, Institute for Decision Making, Draftfcb. There is a part of the brain which is accessed when we process a clever joke or when we comprehend a metaphor – the “anterior superior temporal gyrus”. This is also triggered when we come to a sudden realization, or as Jonah Lehrer calls. The moment of insight-. And studies conducted on accessing this untapped resource.

5

SapientNitro: Culture Clubbing and Pyromania | Young and in Cannes

https://youngandincannes.wordpress.com/2011/06/20/sapientnitro-culture-clubbing-and-pyromania

2011 Cannes Lions International Festival of Creativity – from our perspective. Young and in Cannes. SapientNitro: Culture Clubbing and Pyromania. Director of Social Marketing,. Chief Creative Officer,. Head of Brand Partnerships,. SapientNitro has built a social marketing theory based on this lesson. An expensive superbowl ad may garner a ton of attention, but for how long? Moreover, what kind of lasting relationship does it build with the target audience? The theory as a whole isn’t exactly revolu...

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