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The most important question to ask before you do a research project is, What are you going to do with the results? We spend a great deal time understanding the problem. That you are trying solve. Then we make sure that you are not hassled with details. Finally, you will receive actionable and graph-driven. Membership, Readership, and Compensation Surveys. We are also well known for our Internet surveys that can be sent by e-mails with a link, or can be put on your Web site. Our principals have advanced d...

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Target Marketing for the. This pie chart shows the nine. Types of members that our. Every association has a. Unique mix and this pie chart. Shows the types that. Each member type has. When you meet their needs. You will build loyalty and. Target marketing becomes a. Reality and there is no more. Remember, if you don't ask your members what they want, they may not stay! One-to-One Marketing for Associations. Available at Amazon.). Give Me Some Examples of What I Can do With YTheyJoin. Id members most inte...

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In our over-communicated society, the problem is how to stand out from the crowd. First, you need to identify your audience. Then you have to know what they are predisposed to hear. Notice I didn't say what is your message. I said what. Finally, you need to distill your message to its essence. This is what we mean by theme or tag-line development. Theme or Tag-Line Development. The Ultimate Leadership Experience. Future Homemakers of America (FHA). Family, Career and Community Leaders of America (FCCLA).

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The following Fact Sheets were written to help our clients and others interested in research. They answer many questions you may have and are free for the asking. Simply call us at 703-772-5263 or send an e-mail and tell us which ones you would like. Fact Sheets Written by Allegiance Research Group. Free For The Asking. 1 Determining Confidence Level from Sample Size Using Your Calculator. 2 Developing Effective Survey Questions. 3 Comparing In-Person, Phone and Mail Surveys. Dale Paulson, Ph.D.

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Our client list is quite diverse:. T includes associations, businesses, and governments. It includes national and international organizations in the U.S. and overseas and we welcome inquiries from around the world. Partial List of Clients. American Academy of Orthotists and Prosthetists. American Agricultural Editors' Association. American Association for the Advancement of Science. American Association for Clinical Chemistry. American Association of Critical-Care Nurses. American Institute of Architects.

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Our research shows that about one out of twenty people is disruptive in the workplace:. You can spend a lot of time and effort meeting the. Needs of these people and additional time and money. Trying to solve the problems that they cause . . . Or, you cannot. Hire them in the first place. We call these. Problem employees, turkeys. Just because Ben Franklin wanted to make the turkey our national bird doesn't mean that you have to hire one! What Workplace Attitudes Does it Measure? How Does it Work? Rememb...

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When you work with us you work with a Principal, not with a junior associate. Our principals have advanced degrees in research and over twenty-five years of experience. Dale Paulson, Ph.D. Some of His Publications (all available at Amazon.com). New book just published in 2010! Will This Person be a Speed Bump, a Pothole or a. Chapter on Cartoon Sequence Research in the 2008 book Brick and Mortar Shopping in the 21st. Article Tag Lines Help Create Powerful Images in Association Management Magazine. Confer...